Top MarTech News From the Week of September 20th: Updates from HubSpot, Pipedrive, Adobe, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 20th. This round-up covers announcements and updates from HubSpot, Pipedrive, Adobe, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 20th.

Top MarTech News From the Week of September 20th, 2024

Adobe Introduces Several Updates to Adobe Experience Cloud

Adobe has announced several innovations for its Adobe Experience Cloud solution to help brands demonstrate the business impact of AI-generated marketing content. For example, the new additions to Experience Cloud include Adobe Content Analytics, an AI assistant content accelerator for Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM) Edge Delivery Services, which introduce self-learning experimentation functionalities. These features will enable businesses to personalize AI-generated content across channels, match content with customer preferences, and adjust campaigns in real-time.

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Amplitude Details a Strategic Partnership with HubSpot

Amplitude, a digital analytics platform, has announced a global strategic partnership with HubSpot to help go-to-market (GTM) close more deals. The partnership will allow marketers to leverage HubSpot’s lead scoring tools with Amplitude’s data insights already baked in, allowing them to provide sales teams with better leads, develop more targeted campaigns, and more. The expanded integration will also help GTM teams track product usage alongside their traditional CRM data, enable joint customers to understand their marketing campaigns, and boost overall sales conversions.

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Cordial and Radar Detail a New Integration

Cordial, a marketing platform designed to automate data-driven messaging, has revealed a server-to-server integration with Radar, a geolocation platform. The integration will streamline the process of sending precise geolocation data between the two platforms, which enables retailers to enrich their user profiles and trigger timely, relevant offers and notifications for customers. It will also help businesses improve how they personalize customer experiences, drive targeted engagement strategies, maximize marketing effectiveness, and improve customer loyalty.

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Gartner Releases its 2024 Magic Quadrant for Sales Force Automation Platforms

Analyst house Gartner, Inc. recently released the 2024 edition of its Gartner Magic Quadrant for Sales Force Automation Platforms (SFAs), identifying thirteen of the marketplace’s most effective SFA providers. The researchers behind the report—Adnan Zijadic, Guy Wood, Varun Agarwal, and Steve Rietberg—evaluated each listed vendor’s strengths and weaknesses and ranked them on the signature “Magic Quadrant” graph, and the editors at Solutions Review highlighted the updates worth knowing about.

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HCLTech Launches a Suite of Salesforce-Based Solutions

HCLTech, a global technology company, has launched a collection of Salesforce-based solutions to empower enterprises across industries with valuable generative AI capabilities. The new suite includes unique versions of the HCLTech InFusion solutions for energy and utilities, financial services, case management, healthcare, and organization migration use cases. These offerings will equip organizations in those industry verticals with the resources they need to accelerate their decision-making, streamline operations, and enhance the user experience.

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HubSpot Announces the New Features Available in its Fall 2024 Spotlight

HubSpot has released a collection of new features and updates as part of its Fall 2024 Spotlight, announced at the INBOUND 2024. One of the new releases announced is Breeze, HubSpot’s embedded AI. HubSpot Breeze includes the following features: Copilot, an AI-powered companion; four AI agents for social media, prospecting, content, and customer service use cases; and approximately eighty additional features. Other announcements include the launch of Breeze Intelligence, a data enrichment and buyer intent solution, and several updates for HubSpot’s Marketing and Content Hub solutions.

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Nimble Releases Details on its Email Sequence Tools

Nimble, a “relationship-focused” CRM solution, has announced details on its Email Sequence Automation tool. The solution includes automated lead management, industry-specific email sequence templates, scalable contact engagement campaigns, and customer journey support tools. It also integrates Nimble’s Email Sequence tool with Web Forms, Webhooks, and Workflows to help users automate engagement across departments. These features are available in a single, affordable plan, which can help SMBs streamline their tech stack and reduce costs.

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Pipedrive Announces the Beta Launch of Pipedrive Pulse

Pipedrive, a sales CRM for smaller businesses, has announced the beta launch of Pipedrive Pulse, an AI-powered tool designed to help users streamline prospecting workflows. Pipedrive Pulse aims to offer a user-friendly solution that enables sales teams to close deals faster, reduce the time spent sorting through prospects, and prioritize the leads with the most sales potential. Dominic Allon, CEO of Pipedrive, says, “Pipedrive Pulse empowers our customers by simplifying the management of high-volume lead pipelines, enabling sales professionals to concentrate on opportunities that matter most.” The solution is currently available to a limited number of customers testing it in beta.

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Salesforce Reveals the New Updates Coming to its Marketing Cloud Suite

Salesforce has announced a series of Marketing Cloud updates to help its customers unlock data from their business, engage customers on their terms, and more. The additions include Marketing Cloud Advanced, a new edition of Marketing Cloud that introduces advanced automation and AI capabilities; Agentforce for Marketing, a suite of AI agents that combine generative and predictive AI; and Einstein Marketing Intelligence, which provides marketers with a single place to manage and optimize cross-channel campaign performance with automated data harmonization, enrichment, and visualization.

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Salesforce Expands its Partnership with Google Cloud

Salesforce also announced an expanded partnership with Google Cloud, which aims to create Salesforce Agentforce Agents that help teams collaborate securely across Salesforce Customer 360 and Google Workspace apps. The launch of Agentforce will extend the existing bidirectional integrations between Salesforce and Google Workspace, allowing mutual customers to deploy autonomous agents that can work seamlessly in their existing apps, including Workspace apps like Gmail, Slides, and Docs.

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Talkdesk Debuts New AI-Powered Tools for Customizing Customer Interactions

Talkdesk, a global provider of AI-powered customer experience (CX) technology, has launched two new tools: Talkdesk AI Rewriter and Talkdesk AI Translator. These enhancements will expand the Talkdesk AI portfolio by allowing companies to meet their customers’ growing demand for personalized, modern experiences. Talkdesk AI Rewriter is designed to help agents rewrite text in just one click, helping them create content that matches customer sentiment or mood. Meanwhile, Talkdesk AI Translator can automate translations for digital interactions across email, chats, or SMS interactions.

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Yellow.ai Launches VoiceX, an AI-Powered Customer Service Agent

Yellow.ai, a global provider of AI-first customer service automation, has launched VoiceX, an AI-powered agent designed to handle high volumes of customer queries with “human-like,” context-aware responses. VoiceX can provide companies with multi-turn conversations, additional precision in handling complex customer queries, contextual understanding for conversations, bot back-channeling capabilities, and noise processing algorithms that can cancel out background noise. It can also integrate with CRM systems, enterprise knowledge bases, and third-party platforms to deliver voice-optimized, context-aware information via generative AI.

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