Top MarTech News From the Week of November 1st: Updates from Thryv, Qualtrics, Salesforce, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 1st. This round-up covers announcements and updates from Thryv, Qualtrics, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from November 1st.

Top MarTech News From the Week of November 1st, 2024

Cordial Appoints a Chief Financial Officer

Cordial, an enterprise marketing platform, has appointed Jay Li as its Chief Financial Officer. Li will oversee the company’s business operations, strategy, and financial operations in this role and support its continued growth and product development. Li previously served as the CFO at Recharge, a subscription enablement solution for e-commerce merchants, and VP of Finance at Acorns, the micro-investing app. In both positions, he helped the companies scale their operations and drive financial strategies.

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Conversica Adds New Functionalities to its AI Agents

Conversica, a conversational AI solution provider targeting enterprise revenue teams, has released several advancements for its AI agents that aim to increase revenue conversions. This latest update will integrate “cutting-edge advancements” from providers like Meta, OpenAI, and Google. New features include custom AI controls, enterprise-grade protections, turnkey sales and marketing agent applications, and AnswersIQ, a new tool that uses Retrieval Augmented Generation technology to facilitate customized interactions.

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Integrate Expands its Lead Management Solution with New Features

Integrate, an enterprise lead management solution, has announced several features to improve how B2B marketers capture, organize, and govern their lead data across various channels. The new features include an enhanced list upload tool, a new dashboard that provides real-time insights into conversions, and tools for organizing leads by custom channels. It also introduces new functionalities that allow marketers to define and configure multiple groups within the same account and segment leads by persona, geography, or product line.

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Iterable and Amazon Web Services (AWS) Extend Their Partnership

Iterable, an AI-powered customer communication platform, has expanded its partnership with Amazon Web Services (AWS). The expansion is marked by four developments: enhanced email deliverability via AWS SES, AI-powered capabilities that leverage AWS Bedrock, streamlined procurement through AWS Marketplace, and Smart Ingest for a seamless Amazon Redshift data activation process. These functionalities will help global businesses engage with customers through personalized, dynamic communications that maximize ROI, enhance email deliverability, and surpass customer expectations.

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Litmus Launches New Capabilities for its Email Marketing Solution

Litmus, an email marketing solution provider, has released new products and platform updates. These include the addition of sender authentication in its Litmus Email Guardian tool and animated videos and image carousels in Litmus Personalize. Additional expansions and enhancements include the launch of a Litmus extension for Google Chrome, updated customization options for the “scratch-off” feature available for landing pages, and folders for the templates created in Litmus Personalize Pro. With these additions, marketers can monitor emails for rendering issues, broken elements, and email infrastructure settings.

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Outreach Details its Integration with Clay

Outreach, a sales execution platform built for intelligent revenue workflows, has announced an integration with Clay, a company that helps GTM teams improve their data enrichment efforts, automate personalized outreach, and more. The new integration will help sales teams target the right prospects and drive more relevant messaging to customers. Additionally, users can access Outreach actions within the Clay workspace, allowing them to create and update their prospects, add them to various sequences, and look up prospects or mailboxes with an email address.

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Qualtrics Debuts New Capabilities for its XM for Employee Experience Solution

Qualtrics, an experience management (XM) solution provider, has announced the general availability of new AI capabilities for the XM for Employee Experience solution suite. The new features will help organizations improve how they collect and analyze employee feedback and turn it into insights that can improve employee engagement, productivity, and overall satisfaction. These features include Qualtrics Assist for Employee Experience, AI-generated comment summaries, and conversational feedback capabilities that use employee feedback to provide teams with practical recommendations for reducing bias and improving manager and team efficiency.

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Regal Completes a $40 Million Funding Round

Regal, a customer-centric contact center software company, has completed a $40 million funding round that brings its total capital raised to $83M. The additional funds will enable Regal to continue accelerating the rollout of its AI-powered phone agents to contact centers in various use cases. Those use cases include industry-specific qualification, scheduling, inbound routing, and reminders for the education, healthcare, insurance, and home services markets. Alex Levin, CEO and co-founder of Regal.ai, says, “With this funding, we’re excited to continue re-imagining the core contact center technology and the way businesses engage with their customers.”

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Salesforce Announces the General Availability of Agentforce

Salesforce, the AI-powered CRM, has announced the general availability of Agentforce, a new layer for the Salesforce Platform designed to help companies develop and deploy AI agents that can autonomously take action across business functions. Agentforce doesn’t depend on human engagement and can be triggered by changes in data, business rules, pre-built automations, or signals via API calls from other systems to automatically qualify sales leads, resolve customer cases, or optimize marketing campaigns. The launch of Agentforce also includes out-of-the-box agents that users can customize and deploy with low-code or no-code tools.

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Thryv Signs Agreement to Acquire Keap

Thryv, a SaaS solution provider for SMBs, has signed a definitive agreement to acquire Keap, a CRM and marketing automation solution for small and medium-sized businesses. The acquisition will help Thryv maximize cross-sell/upsell opportunities across its subscriber base, accelerate its innovation roadmap, optimize its market positioning, grow its North American presence, drive growth in international markets like Europe and Australia, and more. Joe Walsh, CEO of Thryv Holdings, says, “Keap’s high-quality SMB sales and marketing automations will integrate seamlessly with Thryv’s platform offerings, creating powerful cross-sell and upsell opportunities while extending our go-to-market reach through strong channel partnerships.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.