Top MarTech News From the Week of December 13th: Updates from GoTo, Demandbase, Outreach, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 13th. This round-up covers announcements and updates from GoTo, Demandbase, Outreach, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 13th.

Top MarTech News From the Week of December 13th, 2024

Decile Launches a Data Visualization Template Library for its E-Commerce Platform

Decile, an e-commerce analytics platform, has launched its Data Visualization Template Library. The extensive Template library will provide actionable insights through customizable pre-built templates that make finding and analyzing data insights easier. It will also allow brands to access enriched first-party data, enabling marketers to make smarter, data-driven decisions. It comes equipped with several out-of-the-box templates that support various marketing goals, including customer metrics and AI-modeled predictive insights, with plans to expand the integration options with additional options.

Read on for more.

Demandbase Announces an Integration with Salesforce

Demandbase, an account-based GTM platform for B2B enterprises, has announced an integration with Salesforce that will bring its intent data into Salesforce’s Sales Cloud Prospecting Center. The integration will leverage Demandbase’s data sets to help sales teams identify and prioritize the accounts most likely to be interested in their products. Demandbase’s intent data will be seamlessly embedded into the Salesforce Prospecting Center, giving GTM teams a configurable, intuitive interface to enhance their decision-making processes.

Read on for more.

Five9 Expands its Microsoft Teams UC Integration

Five9, an Intelligent CX Platform, has expanded its Microsoft Teams UC Integration with a bi-directional presence that enhances agent-expert communication, accelerates the resolution of complex customer requests, and more. With this update, both Five9 agents and Microsoft Teams users can view everyone’s presence status simultaneously, promoting better timing for calls and support, enhancing employee connections, and maximizing content center efficiency. The Five9 and Microsoft Teams UC Integration with Bi-directional Presence is available now to joint customers.

Read on for more.

GoTo Updates its Resolve and LogMeIn Rescue Solutions with New Functionalities

GoTo—a business communications, IT management, and support solution provider—has announced several updates to its GoTo Resolve and LogMeIn Rescue solutions. The updates introduce advanced AI capabilities to both tools, which will improve device management, streamline workflows, help IT teams operate more efficiently, and address the evolving endpoint management landscape needs of modern businesses. Specific features include AI-powered Helpdesk enhancements, expanded remote executions, problem management tools, an AI-enhanced knowledge base, a redesigned device manager, and an unattended privacy mode.

Read on for more.

Juice Media Details its New Marketing Mix Modeling Tool

Juice Media, an omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP). With this Marketing Mix Modeling (MMM) tool, marketing teams at growth-focused brands can improve campaign efficiency, maximize return on ad spend (ROAS), and optimize their budgets across channels with predictive analytics and actionable insights. The Juice Media Portal is available as a standalone solution but is also an addition to the core tool used by Juice Media’s AOR customers.

Read on for more.

Outreach Details its New AI Prospecting Agents Solution

Outreach, a sales execution platform built specifically for intelligent revenue workflows, has launched Outreach AI Prospecting Agents, an autonomous AI offering designed to “transform” how revenue teams build new expansion pipelines. The AI Prospecting Agents will be integrated into Outreach’s core platform and aim to eliminate busywork so salespeople can focus on revenue-generating interactions with prospects and customers. For example, businesses can use Outreach AI Prospecting Agents to automate account research, create personalized customer messaging, and execute targeted sales prospecting efforts.

Read on for more.

Zendesk Appoints a President of Product, Engineering, and AI

Zendesk, a customer experience solution provider, has appointed Shashi Upadhyay as its new President of Product, Engineering, and AI. Upadhyay brings years of experience developing transformative products that enhance customer experiences to this role at Zendesk, which will help the company further accelerate its next phase of growth. He will oversee Zendesk’s Product Management, Engineering, AI, Design, Program Management, and Trust and Security. Tom Eggemeier, CEO of Zendesk, says, “Shashi is a proven builder and a visionary leader. His bold energy and unwavering focus on customer needs are exactly what we need as we continue our transformation to lead the industry in AI for Service.”

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

WorkTech and Martech Predictions from Industry Experts for 2025

As part of the annual Insight Jam LIVE event, the Solutions Review editorial team called for the industry’s best and brightest to share their ERP, BPM, CRM, and Marketing Automation predictions for 2025 and beyond. These predictions cover everything from the future of customer experiences to cloud management strategies, generative AI, changes in the workforce, and more.

Read on for more.

6th Annual Insight Jam LIVE! Day 2 Recap

The second day of the 6th annual Insight Jam LIVE! event centered on the WorkTech market, offering a comprehensive exploration of how AI, automation, and cutting-edge technologies are reshaping the enterprise landscape. From ERP evolution to the rise of autonomous enterprises, the keynotes and panel discussions delivered deep insights into the tools and strategies that drive modern business operations.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.