Top MarTech News From the Week of May 9th: Updates from SugarCRM, CallMiner, ServiceNow, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 9th. This round-up covers announcements and updates from SugarCRM, CallMiner, ServiceNow, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 9th.

Top MarTech News From the Week of May 9th, 2025

ActiveCampaign Appoints a Chief Operating Officer

ActiveCampaign, a marketing automation platform, has appointed Simon Malkowski as its new Chief Operating Officer. Malkowski most recently served as the Chief Strategy Officer at Mailchimp, where he helped design and operationalize the company’s cross-functional growth strategy and was ” instrumental” in its $12 billion acquisition by Intuit. In his new role, Malkowski will lead ActiveCampaign’s company-wide efforts to deepen alignment, drive operational rigor, and accelerate execution on the strategies that matter most to its customers and the business.

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Algolia Debuts an AI-Powered Content Curation Tool for Merchandisers

Algolia, an AI search solution, has announced a new AI-powered feature: Smart Groups. Smart Groups will give merchandisers and content managers more control over how products and items are displayed across search results and category pages. The capability helps teams blend manual curation with AI-driven ranking, unlock new revenue streams from smarter presentation, minimize developer-intensive efforts for curations, and improve how businesses manage large catalogs across retail, marketplaces, travel, media, and SaaS markets.

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CallMiner Adds New Features to the AI Assist Feature

CallMiner, an AI-powered conversation intelligence solution, has announced significant advancements to CallMiner AI Assist. The updates aim to “redefine” how organizations use natural language to turn customer interaction data into actionable insights that accelerate workflows and drive smarter business decisions with minimal human intervention. As part of these advancements, CallMiner AI Assist uses a hierarchy of AI agents—research agents and supervisor agents— to divide tasks into workflows that can be assigned and accomplished to answer complex questions.

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HubSpot Expands Its Breeze Customer Agent With HubSpot Credits

HubSpot has announced an expansion for its Breeze Customer Agent solution. On June 2nd, 2025, all Pro and Enterprise Marketing, Sales, Service, Content, and Operations Hubs customers will have access to Breeze Customer Agent through HubSpot Credits. This is an evolution of the credits-based system customers already use to purchase Breeze Intelligence, HubSpot’s data enrichment solution, and will become the standardized model for all of the company’s AI products.

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IBM and Salesforce Detail Their Integration Partnership

IBM and Salesforce have announced an integration partnership that will give customers access to their business data in IBM Z mainframes and Db2 databases, enabling them to use that data to power AI use cases on the Salesforce Agentforce platform. With this integration, businesses can use AI agents to complete back-to-front office connections using data from IBM Z mainframes and leverage Salesforce Zero Copy via an integration between IBM watsonx.data and Salesforce Data Cloud. The integration is planned for a June 2025 release.

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Pipedrive Announces a New CEO

Pipedrive, a sales CRM for small businesses, has appointed Paulo Cunha as its new CEO. With extensive experience in management consulting, private equity, and technology, Cunha has a track record of driving innovation and accelerating growth through bold marketing and product strategies. Cunha says, “As AI-powered solutions reshape the competitive CRM landscape, this marks a pivotal moment for Pipedrive. I’m grateful for the opportunity to be part of a company that is loved by its employees and customers, and I am energized by the opportunities ahead.”

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Pulumi Reveals Its New Internal Developer Platform

Pulumi, an Infrastructure as Code (IaC) provider, has announced Pulumi IDP, a new internal developer platform to help organizations accelerate cloud infrastructure delivery at any scale. Built on Pulumi’s open-source IaC platform, Pulumi IDP aims to provide a fast, secure way for engineering teams to go from idea to cloud in minutes, not months. It will also help teams codify organizational best practices, enable flexible developer self-service with guardrails, and secure and scale their day two operations and beyond. The solution is now available in public preview and is free for Pulumi customers and community members.

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Salesforce Launches Agentforce for HR Service

Salesforce has announced Agentforce for HR Service, a new collection of AI-powered capabilities embedded directly into HR Service, an employee service solution with an Employee Portal and HR Service Console for HR teams. The collection introduces a suite of out-of-the-box topics and actions that empower employees to get answers and take action with the help of AI agents, all while working alongside HR teams to scale support to more employees and focus on complex problem-solving. Additional use cases include employee program tracking, HR case management, employee detail updates, time off request management, and expense tracking.

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ServiceNow Unveils an AI-Powered CRM

ServiceNow, an AI platform for business transformation, has unveiled the next milestone of its CRM solution. With its AI-powered CRM, companies can sell, fulfill, and provide services from a unified platform that drives memorable end-to-end customer experiences. The company also announced new AI agents for CRM capable of completing tasks autonomously, scaling call centers and sales teams, and making true self-service a reality. ServiceNow made these announcements at Knowledge 2025, its annual customer and partner event.

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Sinch and OneReach.ai Announce a Strategic Partnership

Sinch, a Customer Communications Cloud solution, has announced a strategic partnership with OneReach.ai, a Conversational AI company. The partnership will empower businesses worldwide to deploy customized agentic AI experiences across the communication channels their customers use most. As part of their collaboration, Sinc will combine its enterprise-grade global messaging, voice, and email capabilities with OneReach.ai’s Generative Studio X (GSX) platform to help businesses set a new standard for incorporating agentic AI in their customer communications.

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StackAdapt Extends Its Marketing Solution With New Email Functionalities

StackAdapt, an advertising and marketing solution, has launched new email marketing and Data Hub solutions. These additions will help marketers bridge the gap between their advertising and marketing technologies, allowing them to streamline workflows, increase efficiency, and combine company data, messaging, and media in a single, connected strategy. The launch positions StackAdapt as one of the few marketing platforms to help agencies and brands integrate their paid media, first-party data, email, and AI-driven personalization efforts to curate more effective customer journeys.

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SugarCRM Fully Integrates sales-i Into Its Sales Automation Solution

SugarCRM, a sales-centric CRM provider, has announced that the sales-i solution it acquired in 2024 has been fully integrated with the Sugar Sell sales automation offering. The integration will help SugarCRM customers improve their B2B sales performance by better understanding the complexity of their customers, product data, and orders. This will make it easier for sellers to identify changes in customer buying behaviors that highlight at-risk customers and capitalize on cross-sell and up-sell opportunities.

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Xactly Details Its Collaboration with ServiceNow

Xactly, an intelligent revenue solution, has announced a collaboration with ServiceNow. As part of the partnership, Xactly will integrate its Sales Performance Management solution with ServiceNow Sales and Order Management (SOM). Anandan Jayaraman, VP of Product, CRM and Industry Workflows at ServiceNow, says, By joining forces with Xactly, we are empowering our customers to eliminate friction in their sales processes, streamline incentive alignment, and gain real-time insights into their performance to drive more impactful business outcomes.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.