Top MarTech News From the Week of June 20th: Updates from Mosaicx, Adobe, Snowflake, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 20th. This round-up covers announcements and updates from Mosaicx, Adobe, Snowflake, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 20th.

Top MarTech News From the Week of June 20th, 2025

Adobe Introduces New Innovations For the GenStudio Solution

Adobe has announced several innovations for GenStudio, its “all-in-one” content platform for optimizing the process of planning, creating, managing, and measuring marketing content. The latest offerings aim to combine human creativity, marketing, and AI to help businesses quickly produce personalized, on-brand content at scale. Specific additions include AI-powered video and display advertising capabilities capable of reformatting existing videos for different formats, creating personalized display ads through an expanded collaboration with Amazon Ads, deploying AI-generated imagery powered by the Adobe Firefly Image Model, and more.

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Cognizant and Google Cloud Debut an AI-Powered Contact Center Solution

Cognizant, in partnership with Google Cloud, has launched Cognizant Autonomous Customer Engagement, a new AI-led autonomous contact center solution designed to deliver hyper-personalized customer experiences across every stage of the order journey. The offering will fuse Cognizant’s expertise in industry-specific processes and contact center operations with the advanced intelligence of Google Cloud’s Customer Engagement Suite. With this solution, companies can utilize AI agents to anticipate customer demands, address requests in real-time across channels, and provide quicker resolutions, shorter wait times, and reduced operational costs.

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Compatio AI Launches a Guided Selling Platform

Compatio AI, a product configuration and recommendation solution, has announced Guide, a “next-generation” guided selling platform to help brands match complex customer needs to the right products, configurations, and complete solutions. Guide is built on Compatio’s Deterministic AI technology, which enables the platform to deliver optimizable recommendations that address the growing challenge of distributing sales expertise to digital channels. Features include a composable architecture that easily integrates into existing sales environments, scalability across industries, and smart recommendations with built-in configuration.

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HG Insights Acquires TrustRadius

HG Insights, a global provider of data-driven insights for B2B go-to-market (GTM) strategies, has acquired TrustRadius, a buyer intelligence platform. The acquisition will combine HG Insights’ market and account intelligence with TrustRadius’ B2B buyer insights to create a GTM platform for B2B marketing, sales, strategy, and RevOps teams. Rohini Kasturi, CEO of HG Insights, says, “With TrustRadius joining HG Insights, we are uniquely positioned with optimal data sets and buyer intent contextualization to deliver high-propensity accounts and in-market leads that provide the fastest path to revenue.”

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monday.com Appoints a Chief Marketing Officer

monday.com, a global software company focused on transforming business operations, has announced Harris Beber’s appointment as Chief Marketing Officer (CMO), effective July 3rd, 2025. Beber has over twenty years of marketing experience at some of the world’s most innovative companies, including Google Workspace, Waze, Vimeo, Amazon, Shutterfly, and more. In his new role, Beber will lead monday.com’s global marketing organization, overseeing all facets of the company’s marketing strategy, including its brand, performance, demand generation, communications, and other efforts.

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Mosaicx Details Its Reimagined Engage Solution

Mosaicx, an AI-powered customer experience solution provider, recently unveiled a significant update to its flagship intelligent virtual agent platform, Engage. Designed as an AI-native, omnichannel virtual agent solution, Engage can help teams move beyond intent-based workflows by enabling adaptive, voice-led, and personalized interactions that deliver faster time to value, lower operational costs, improve customer retention, and foster more natural, empathetic conversations. The new Engage platform will be generally available in Q3 2025.

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Snowflake and Axicom Announce a Strategic Partnership

Snowflake, an AI Data Cloud company, has announced a strategic initiative with Acxiom. Together, they will build and deliver a modern, AI-powered marketing data infrastructure to “transform” how brands leverage AI for marketing. The partnership will allow clients to bring IPG’s technologies—including Acxiom’s comprehensive suite of data and identity solutions and IPG’s collaborative Interact platform—into their Snowflake environments, equipping them with additional visibility and control over their data flow across applications, agencies, and platforms.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Solutions Review’s Latest Tech Leader Survey is Now Live

In partnership with Skiilify Co-Founder and distinguished Northeastern University Professor Paula Caligiuri, PhD, Solutions Review has launched its latest survey for enterprise technology leaders. The short, three-minute survey explores how technology professionals think about disruption in this AI moment, and how they’ve equipped themselves with the skills they need to effectively lead through it. The survey data will be published in our Q2 report on this important topic.

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From Spend to Strategy: How Enterprise Tech Vendors Are Reshaping Marketing in 2025

Solutions Review’s very own Spencer Bradley, Vice President of Business Development and Sales, recently shared an insightful rundown of statistics, best practices, and predictions for how enterprise tech vendor strategies are actively reshaping the marketing landscape.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.