Top MarTech News From the Week of December 12th: Updates from Acquia, Xactly, Precisely, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 12th. This round-up covers announcements and updates from Acquia, Xactly, Precisely, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from December 12th.

Top MarTech News From the Week of December 12th, 2025

Acquia Debuts New AI Agents for Its AI-Powered CMS

Acquia, a digital experience platform designed for the AI era, has announced the availability of three new AI agents for Acquia Source, its AI-powered SaaS CMS. The new agents include the Source Site Builder Agent, an AI Web Governance Agent, and an AI Writing Assistant Agent. With these offerings, teams can move from a creative brief to a live campaign site faster than ever, remediate accessibility and content policy issues, and automatically generate content optimized for both traditional search engines (SEO) and the new AI answer engines, in a practice known as Answer Engine Optimization, or AEO.

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Cordial Introduces New Capabilities to Help Brands Understand Their Customers

Cordial, a cross-channel marketing platform, has announced new capabilities to help brands understand their customers and respond with relevance at critical moments. For example, the release introduces a Customer Insights Dashboard, Advanced RCS Personalization tools, and First-Visit Personalization, developed in collaboration with Foundry, Cordial’s internal innovation program. Jeremy Swift, CEO of Cordial, says, “These new capabilities help brands understand intent earlier and respond with the kind of relevance customers actually welcome. That’s how you build trust and long-term loyalty.”

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Cresta Launches an Agent Operations Center

Cresta, a customer experience AI platform for human and AI agents, has launched an Agent Operations Center. Designed to serve as a unified command hub for all conversations in the contact center, whether led by humans or AI, the new Agent Operations Center aims to empower supervisors with real-time visibility and instant intervention tools. These functionalities will enable enterprises to provide services that are accurate, compliant, and consistently on brand. The Center also creates a new role for AI supervisors, the human experts who can guide or intervene in AI Agent conversations when needed.

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Cyara Appoints a New CEO

Cyara, a global provider of AI-powered customer experience (CX) assurance, has appointed Sushil Kumar as its new Chief Executive Officer. In his prior roles at companies such as RelicX.ai, Oracle, CA Technologies, and Broadcom, Kumar helped lead global teams and multi-hundred-million-dollar businesses focused on enhancing digital performance and customer experience at scale. As CEO at Cyara, he will help the company continue to accelerate AI CX innovation and elevate customer experiences by enabling reliable, responsive, and trustworthy interactions across every channel.

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Precisely Reveals New Agentic AI Capabilities

Precisely, a global data integrity company, has launched new agentic AI capabilities within its EngageOne RapidCX customer communications platform. The release introduces three new AI agents—Sentiment Analysis, Contextual Rewrite, and Readability—alongside an AI Intelligent Search functionality. Together, these new features can help businesses streamline their communications workflows, reduce risk, increase team productivity, strengthen brand integrity across every customer touchpoint, and ensure every communication is clear, consistent, and compliant.

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Salesforce Expands the Salesforce Platform for ISV Partners

Salesforce has announced a significant expansion of the Salesforce Platform for ISV partners. With this update, independent software vendors (ISVs) can embed the complete Agentforce 360 system as the foundation for their agentic applications, gaining access to the same AI-native foundation that powers Salesforce applications. This will enable partners to develop and commercially distribute their own AI agents and applications, utilizing core product capabilities that were previously available only to Salesforce customers.

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Xactly Unveils the Incent AI Agents

Xactly, an intelligent revenue solution provider, has announced its Incent AI Agents. Launching in an early access preview on the Xactly Intelligent Revenue Platform, these agents are powered by Xactly Intelligence to revolutionize sales performance management (SPM) by empowering organizations to manage and optimize incentive compensation programs with speed, flexibility, and data-driven precision. Christopher Li, SVP of Products at Xactly, says, “The new Incent AI Agents are a powerful example of this. They leverage our unique AI architecture, which understands the robust business logic of incentive compensation, all running on a unified data and security model.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Register Now for the 7th Annual Insight Jam LIVE!

The 7th Annual Insight Jam LIVE event is kicking off on Monday, December 15th, and you can register for its many panels and keynotes now! This year’s show is the first since Insight Jam’s YouTube channel crossed 1 million subscribers; a showcase of how the network effect works. Every keynote, panel, and highlight will be streamed live and preserved for on-demand viewing, amplifying the reach of every speaker and extending the impact of every insight in an evergreen manner.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.