Top MarTech News From the Week of August 8th: Updates from Outreach, StackAdapt, Pega, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 8th. This round-up covers announcements and updates from Outreach, StackAdapt, Pega, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 8th.

Top MarTech News From the Week of August 8th, 2025

Aquant Launches an Agentic AI Platform

Aquant, an AI platform built for service professionals, has launched its Agentic AI Platform, an evolution of its existing offering that empowers service organizations to create, integrate, and deploy custom AI agents tailored to their operations and challenges. With this solution, organizations can build custom AI agents directly within Aquant, use the platform’s pre-built service agents for immediate value, integrate Aquant’s agents into their existing AI ecosystem, and bring their internally developed agents into Aquant’s environment.

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Oktopost Announces The Oktopost Academy

Oktopost, a B2B social media management, employee advocacy, and social listening platform, has launched The Oktopost Academy, an exclusive education initiative to help B2B marketing professionals gain expert-led training through dynamic video-based courses. The program aims to strengthen Oktopost’s position as a trusted advisor for B2B social strategy by delivering industry best practices for digital-first marketing teams. Each module consists of quick, practical training that reflects the day-to-day realities and challenges marketers face when managing social media and employee advocacy in the B2B space.

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Outreach Reveals Its Quarterly Product Release

Outreach, an AI Revenue Workflow Platform, has unveiled its quarterly release, which introduces new AI Agents purpose-built for revenue teams and expands its Data Enrichment capabilities with more data providers to deliver deeper insights and automation. The new agents include a Deal Agent that can suggest updates to sales methodology fields, and a Research Agent for building rich, real-time account views by searching public data and past interactions. Additional updates include enhanced collaboration between Slack and the Outreach app, new outbound calling policies, configurable caller IDs, and field-level governance controls.

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Pegasystems Details Its Agentic Approach to Customer Self-Service

Pegasystems, an Enterprise Transformation Company, has announced a workflow-powered, agentic approach to customer self-service designed to “transform” how enterprises deliver service across channels. By combining the agentic capabilities of Pega Blueprint and Pega Predictable AI, organizations can use enterprise workflows typically used by customer service representatives (CSRs) in interactive self-service experiences to automate complex requests. These updates can streamline service resolutions, streamline workflow development times, and help teams deliver a unified brand experience regardless of how customers engage with them.

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Sprout Social Expands Its Partnership with Salesforce

Sprout Social, a cloud-based social media management software, has expanded its relationship with Salesforce by becoming one of the first social media management platforms to develop a connection with Salesforce Digital Engagement using their Bring Your Own Channel architecture. As part of their collaboration with Salesforce, Sprout Social will bring social channels directly into Salesforce. Scott Morris, CMO of Sprout Social, says, “Our expanded Salesforce relationship will be a game-changer for brands, who will now be able to drive business-wide impact with the power of Social Intelligence integrated into their primary customer engagement platform.”

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StackAdapt Releases Its Sales Cloud Solution on Salesforce AppExchange

StackAdapt, an AI-powered marketing platform provider, has launched the StackAdapt for Sales Cloud solution on Salesforce AppExchange. The launch will allow marketers to sync first-party Salesforce data into StackAdapt, enabling real-time audience activation and personalized cross-channel campaigns. Listening StackAdapt for Sales Cloud on the AppExchange marketplace brings StackAdapt’s marketing execution and measurement capabilities to Salesforce customers, which will help growth-focused teams improve their advanced audience targeting efforts.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Marketing in the AI Age with Lara Shackelford – The Digital Analyst

In the latest episode of The Digital Analyst, John Santaferraro sits down with marketing executive and AI strategist Lara Shackelford, who reveals how she’s building revolutionary growth engines that unite marketing, sales, and product through real-time AI signals. Lara also shares battle-tested strategies for breaking down organizational silos and creating personalized customer experiences that convert.

Watch Here.

4 Ways Act! Advantage Can Create a Smarter Front Office for SMBs

With the Act! Advantage solution suite, small to medium-sized businesses (SMBs) can centralize their customer data, sales, marketing processes, website, accounting system, and business apps to provide teams with the unified ecosystem they need to succeed and thrive in competitive markets. With that in mind, the Solutions Review editorial team outlined some key features that make Act! uniquely equipped to help SMBs transform their front office functions.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.