Top MarTech News From the Week of October 3rd: Updates from Salesforce, Braze, Sprinklr, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 3rd. This round-up covers announcements and updates from Salesforce, Braze, Sprinklr, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 3rd.

Top MarTech News From the Week of October 3rd, 2025

Braze Introduces Several Product Enhancements at Forge 2025

Braze, a customer engagement platform, has unveiled a series of new platform enhancements at Forge 2025, its annual customer conference. The additions include zero-copy Canvas Triggers, e-commerce attributes that generate customer metrics in real-time, additional features for WhatsApp, automated IP warming for scaling email programs, and no-code drag-and-drop blocks for designing forms and email products. These updates will enable marketers to launch dynamic, cross-channel campaigns with reduced friction, increased scale, and greater impact.

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Braze Details Several New BrazeAI Products

Braze also announced the release of BrazeAI products, providing marketers with the functionalities they need to orchestrate personalized experiences with composable intelligence. The Braze AI suite includes BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console. With this suite, marketing teams can leverage intelligent agents to focus their attention on higher-value tasks. Bill Magnuson, CEO and co-founder of Braze, says, “This wave of composable intelligence doesn’t just automate tasks; it empowers marketers to orchestrate with greater creativity and precision, amplifying human connection and redefining what’s possible for customer engagement.”

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Jasper Announces an Integration Partnership with Braze

Jasper, an AI content automation platform, has announced a strategic integration with Braze, the customer engagement platform. The partnership will focus on “reimagining” how enterprise marketing teams create, personalize, and deliver campaigns. The integration will combine Jasper’s audience context and on-brand content generation capabilities with Braze, providing marketers with a seamless workflow that accelerates campaign execution, deepens personalization, and ensures their messaging remains consistent with brand standards. Additionally, the integration builds on Jasper’s recently launched MCP server, which embeds marketing context and brand intelligence into AI workflows.

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Salesforce Details the Latest Version of Slack

Salesforce has announced “the next evolution” of Slack by introducing additional tools to enable partners and developers to connect AI with the customer-owned and -controlled conversational data within the Slack platform. New tools include a real-time search (RTS) API, a Model Context Protocol (MCP) server, and enhanced developer tools, such as prebuilt Block Kit Tables. These updates will provide secure, flexible, and agent-ready access to conversational data, enabling agents to deliver context-aware, user-specific conversations, making AI more relevant, accurate, and productive.

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Sprinklr Launches New AI Capabilities

Sprinklr, an AI-native platform for unified customer experience management, has launched a collection of AI capabilities and solutions to help brands improve experiences across the customer journey. The new releases include Sprinklr Copilot, an always-on companion that delivers AI-powered conversational assistance; Sprinklr AI Agents designed to provide memorable experiences at enterprise scale; and Sprinklr Customer Feedback Management, a solution equipped with enhanced capabilities for modernizing and simplifying feedback management with an AI-native, no-code approach.

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Talkdesk Advances Its Integration with Microsoft Teams

Talkdesk, a Customer Experience Automation (CXA) solution, has announced strategic advancements with Microsoft to deliver more ways for enterprises to improve customer experiences. For example, Talkdesk for Microsoft Teams, a certified integration between Talkdesk and Microsoft Teams, will now enable organizations to embed Talkdesk directly within Microsoft Teams. The enhanced integration brings advanced contact center capabilities to the Teams platform, providing agents, supervisors, back-office staff, and subject matter experts with a unified workspace. Additionally, the Talkdesk Customer Experience Automation (CXA) product is now available through the Microsoft Azure Marketplace.

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Upstream Works Enhances Its Agent Desktop Experience

Upstream Works, an omnichannel contact center solutions company, has new enhancements to its agent desktop experience, enabling agents to work more efficiently and deliver more informed customer experiences. Specific additions include an intuitive interface, streamlined workflows, and cost-effective Live Call Transcriptions with the option for artificial intelligence (AI)-driven conversation insights. These enhancements are now available across all Upstream Works desktop and AgentNow solutions, enabling agents to deliver informed and continuous service, thereby improving the overall customer experience.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Reskilling to Outpace AI. Is it Possible?

In this excerpt from the Q3 2025 Mini-Jam, a panel of industry experts confronts the uncomfortable truth about reskilling in an AI-disrupted world. From the myth of universal adaptability to the stark reality that 95 percent of AI investments fail to deliver results, these industry leaders explore what it takes to upskill at machine speed, and whether concepts like universal basic income and mentorship can bridge the gap between AI’s promise of better lives and the anxiety of obsolescence.

Watch Here.

Breaking Down Silos: Why HR and IT Must Unite on AI Strategy

From algorithmic hiring decisions to performance evaluation systems, implementing AI requires a simultaneous technical sophistication and a deep understanding of human dynamics. Organizations that maintain rigid silos between HR and IT will find themselves navigating regulatory complexity with incomplete information and implementing solutions that satisfy neither technical requirements nor human needs.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.