Top MarTech News From the Week of October 31st: Updates from Treasure Data, Amplitude, Forethought, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 31st. This round-up covers announcements and updates from Treasure Data, Amplitude, Forethought, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 31st.

Top MarTech News From the Week of October 31st, 2025

Amperity Introduces Real-Time Profiles for Live Personalization

Amperity, an AI-powered customer data cloud company, has announced details on its Real-Time Profiles feature. With this offering, companies can unify every live customer signal with each customer’s full historical profile, bringing true real-time personalization to enterprise brands. It will also empower marketers and service teams with instantaneous recognition and action on customer intent, helping them tailor offers and content at the exact moment of engagement and deliver immediate, contextual responses. Real-Time Profiles will extend Amperity’s Customer Data Cloud solution, furthering its ability to help brands understand their customers.

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Amplitude Debuts a Tool to Help Brands Track Their Position in AI Platforms

Amplitude, a digital analytics platform provider, has launched AI Visibility, a new solution designed to provide marketers with additional insights into their brand’s position across AI-driven search platforms, such as ChatGPT and Claude. With this tool, teams can identify if and how frequently a brand appears—or is missed—among AI-generated product recommendations. Specific features included in the AI Visibility tool are ROI tracking, prompt and source analysis, competitive rankings, a visibility score that enables brands to quantify their frequency of appearance across major LLMs, actionable recommendations, and a sentiment analysis functionality, which will be available soon.

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Crescendo Unveils Multimodal AI for Unified CX Interactions

Crescendo, an AI-native contact center, has introduced Multimodal AI, a new functionality that combines voice, text, and visual interactions into a single intelligent customer experience. Customers and agents can use this feature to seamlessly switch between modes within a single, integrated conversation. Additionally, Cresendo is expanding its AI suite with adaptive AI voice assistants, faster ticket management, MCP integrations, and the launch of Crescendo Insights, a new tool for delivering proactive, actionable recommendations across the business.

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Forethought Launches a Browser Agent

Forethought, an AI agent provider for customer experience (CX), has launched a Browser Agent designed to take actions directly from a browser-based system, without APIs or engineering changes. The new capability can help teams reduce manual work, automate tasks without APIs, and drive seamless customer experiences across chat, voice, email, and Slack channels. It also comes equipped with enterprise-grade governance, which includes domain allow-listing, encrypted credentials, simulation modes, approval checkpoints, and complete session visibility.

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HGS Releases an Enterprise AI Solution to Improve Customer Experiences

Hinduja Global Solutions (HGS), a provider of digital experience, business process management (BPM), and digital media services, has announced details on Interaction Intelligence, an enterprise-grade artificial intelligence (AI) solution based on the HGS Agent X framework. With this tool, companies can transform Quality Assurance (QA) into a strategic asset that delivers actionable insights and intelligence based on the client’s voice. Venkatesh Korla, Global CEO of HGS, explains, “This launch positions us strongly to capitalize on increasing CX transformation investments within a rapidly growing market, driving sustained returns for our clients.”

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Pipedrive Expands Its Leadership Team with New Executive Appointment

Pipedrive, a sales CRM for small companies, has announced three new senior appointments to its executive team. The appointments include Joe Futty as Chief Product and Technology Officer, Steven Quach as Chief Marketing Officer, and Jonny Carroll as Chief Data and Analytics Officer. Together, they bring decades of experience from global consumer and technology companies like Booking.com, Expedia Group, Microsoft, and Auctane. “With this team in place,” Pipedrive CEO Paulo Cunha says, “I’m confident we’re ready to accelerate innovation and create lasting value for our customers in this new era of Pipedrive 3.0.”

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SAS Announces a Self-Assessment Tool for Marketers

SAS, a global provider of data and AI solutions, has launched a new self-assessment tool for marketers. With this interactive tool, teams can deliver a personalized report that places respondents into one of five maturity categories and provides seven strategic recommendations tailored to their current state. These recommendations aim to go beyond surface-level diagnostics, helping brands future-proof their marketing technology strategy, evaluate how well their tech stack supports business outcomes, and identify gaps in integration, data readiness, customer experience, and overall agility.

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Tealium Details Several New AI-Powered Capabilities

Tealium, a customer data platform (CDP) solution provider, has announced a new collection of AI-powered capabilities to help organizations engage and understand their customers. The new features include a Behavioral Insights Agent, enhancements to Tealium’s Model Context Protocol (MCP) capability, and new tools for attribute search, AI documentation, and global AI settings. The Behavioral Insights Agent is the most significant addition, as it can transform raw event data into actionable behavioral intelligence with customizable AI classification, enabling instant personalization, smarter segmentation, and in-session engagement at scale.

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Treasure Data Reveals an AI Marketing Cloud Solution

Treasure Data, an intelligent customer data platform (CDP) provider, has announced the launch and general availability of the Treasure Data AI Marketing Cloud solution. AI Marketing Cloud is an AI-native solution embedded from the ground up with Treasure Data’s Intelligent CDP. It combines trusted customer data, secure AI agents, and intelligent activation to help marketing teams deliver hyper-personalized experiences across every channel, lower the total cost of ownership by reducing dependencies on multiple tools, and power revenue growth with more relevant engagement and AI decisioning. Companies can even extend the solution with their preferred tools and systems to avoid vendor lock-in while still gaining the power of a unified, intelligent data foundation.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Digital Visibility Marketing: Your 2026 LLM Ingestion Strategy

Solutions Review Executive Editor Tim King offers a 2026 prospectus on digital visibility marketing and why you need an LLM ingestion strategy. He explains, “The age of visibility has changed forever. By 2026, the dominant layer of online discovery won’t be Google’s index or LinkedIn’s feed—it will be large language models (LLMs). These models are rapidly becoming the new gatekeepers of digital relevance; what they ingest, cite, and trust defines what the world sees.”

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Quantum AI in Marketing: The Next Frontier of Customer Engagement

Jonathan Moran, the Head of MarTech Solutions Marketing at SAS, recently shared some commentary on quantum AI in marketing and the next frontier of customer engagement. In his article, he says, “Quantum AI combines the probabilistic power of quantum computing with the pattern recognition and decision-making of AI. Unlike classical computers that process bits as 0s or 1s, quantum computers use qubits, which can represent multiple states simultaneously. This makes them ideal for solving complex optimization problems, simulating customer journeys, and analyzing massive datasets in real-time.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.