Top MarTech News From the Week of February 27th: Updates from Salesforce, DemandScience, Iterable, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 27th. This round-up covers announcements and updates from Salesforce, DemandScience, Iterable, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of February 27th, 2026.

Top MarTech News From the Week of February 27th, 2026

Apollo.io Announces the Beta Launch for a Native Connector with Claude

Apollo.io, an AI-native go-to-market platform, has announced the beta launch of its native connector for Anthropic’s Claude. The integration will enable Apollo customers to run core outbound workflows directly inside a Claude conversation, helping them find the right leads for businesses, enrich those leads with accurate contact data, and add them to sequences for outreach, all without switching tools. Additionally, power users can now use a dedicated Claude Code/Cowork plugin that bundles multiple Apollo APIs into end-to-end workflows that can be triggered with namespaced slash commands.

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DemandScience Debuts a New System for Increasing AI Visibility

DemandScience, a global B2B performance marketing-as-a-service company, has launched Content-IQ, a proprietary system designed to help B2B organizations restore authority, improve AI visibility, and convert content from a volume-driven activity into a measurable pipeline engine. The Content-IQ offering unifies DemandScience’s AI Visibility Optimization, Content Architecture & Strategy, and Web Personalization capabilities into a single pipeline- and revenue-aligned system. The combination results in what DemandScience is calling a machine-trustable authority: content that ranks in traditional search, is selected by AI systems, and is surfaced in AI Overviews and LLM-driven responses.

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Gong Shares Details on Mission Andromeda, Its Latest Product Launch

Gong, a revenue AI company, has announced Mission Andromeda, a product launch that aims to deliver greater guidance and efficiency in turning customer conversations into repeatable actions across teams. Included in the launch is Gong Enable, an AI-powered revenue enablement solution, alongside additional capabilities for conversational guidance, unified account management, and secure AI interoperability. Eilon Reshef, Chief Product Officer and Co-Founder at Gong, says, “With Mission Andromeda, we’re extending revenue AI into more of the daily decisions teams make, from in-the-moment guidance to account management and coaching, so they can apply what works more broadly and at scale.”

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Iterable Reveals New Capabilities to Help Brands Improve Their Marketing Campaigns

Iterable, an AI customer engagement platform, has launched new capabilities to help marketers achieve confident growth at scale. The new tools combine visibility, safeguards, and alignment in a single, connected platform, equipping teams with the insights they need to move faster and the control to do it responsibly. Iterable Data Sync leads the launch and brings Iterable engagement data directly into customers’ preferred cloud data warehouses. The other tools include a Global Suppression List to strengthen compliance and brand protection, and a Creative Library that ensures on‑brand, reusable assets across channels and teams.

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Salesforce Launches Agentforce for Communications

Salesforce has launched Agentforce for Communications, a new suite that includes five prebuilt AI agents to help teams reclaim time and capitalize on opportunities to create new revenue streams that didn’t exist before. Agentforce for Communications’ industry-specific agents are built specifically for telecom companies, and include agents for billing resolution, service level objective (SLO) insights, quoting, site grouping, and guided selling. Together, these tools can help sellers increase deal velocity, empower field technicians to turn onsite visits into upsells, and enable service representatives to focus on high-value support that drives long-term loyalty.

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Sinch Releases a Collection of AI Agent Capabilities

Sinch, a company focused on providing brands with intelligent customer communications, has announced agentic conversations, a new set of capabilities designed to operationalize AI agents across global communication channels, enabling enterprises to deploy intelligent agents at scale across messaging, voice, and email. Sinch’s agentic conversations offerings include the Sinch Agent Builder, developer and agent tools like Sinch Functions and Sinch Skills, and a broad set of integrations to help enterprises build, deploy, and manage AI agents across various environments.

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Talkdesk Unveils Automation Flows, a New Orchestration Engine

Talkdesk, a Customer Experience Automation (CXA) provider, has launched Automation Flows, a new code-free orchestration engine that automates workflows across backend systems, and extended its Autopilot agentic AI capabilities to the email channel. These updates aim to deepen Talkdesk’s execution layer, connect customer interactions directly to backend workflows, and enable AI agents to independently carry requests through to completion in any channel. Tiago Paiva, CEO and founder of Talkdesk, says, “With Automation Flows, organizations can design and deploy sophisticated, cross-system workflows without custom development. It removes the complexity that has historically slowed automation across the enterprise.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Why Software Review Platforms Are Losing the AI Search War — And What Comes Next

The enterprise software review industry was built around a specific behavioral assumption: a buyer opens a browser, types a query into Google, lands on a comparison page, and filters by star rating and review count. That assumption governed a decade of product development at leading outlets and shaped how software vendors invested in their review presence, incentiviting them to chase volume, recency, and aggregate scores. That assumption is now structurally outdated, and, if the current trend continues, will soon become obsolete.

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The AI Reality: Human Conversations Are the New Data in Marketing

Solutions Review Executive Editor Tim King offers commentary on how human conversations are the new data for marketers in our new AI reality. He explains, “Human conversations now function as the most strategic data layer in the AI era. Organizations that recognize this shift will invest accordingly, treating authoritative dialogue not as an afterthought, but as the infrastructure of their long-term market presence.”

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AI Acceleration Is Raising the Strategic Value of Domain Names 

Matt Overman, Chief Revenue Officer at Identity Digital, recently shared some commentary with the Insight Jam community about how the acceleration of AI is actually raising the value of domain names. According to him, domains are “expanding and becoming an even more central part of how businesses and individuals define identity, demonstrate credibility, and maintain and validate digital identity ownership. This is especially vital in a fast-moving digital environment.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.