Top MarTech News From the Week of March 28th: Updates from Zendesk, Genesys, Deloitte, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 28th. This round-up covers announcements and updates from Zendesk, Genesys, Deloitte, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 28th.

Top MarTech News From the Week of March 28th, 2025

Algolia Debuts New Tools for Improving Product Discoveries and Experience

Algolia, an end-to-end AI Search and Discovery solution, has announced AI-powered Collections. These new tools will enable merchandisers and content curators to generate product discoveries and experiences, helping them boost conversion rates, improve inventory visibility, maximize SEO performance, and more. The Collections features are fully integrated into Algolia’s dashboard and can be configured for multiple use cases, including e-commerce, education, software development, customer support, media, and entertainment.

Read on for more.

Deloitte and NICE Detail a New Partnership

Deloitte Digital has announced a strategic alliance with NICE, a cloud-native customer experience platform. With this partnership, the companies will help clients transform their customer service experiences by combining Deloitte’s extensive industry knowledge with NICE’s product portfolio and technological capabilities. Additionally, the companies aim to elevate customer service automation efforts by helping businesses create predictive, personalized interactions throughout the customer journey.

Read on for more.

Deloitte and Salesforce Expand Their Strategic Alliance

Deloitte has expanded its strategic alliance with Salesforce to provide industry-specific accelerators and AI agents to companies in the financial services, government, public services, life sciences, and healthcare sectors. As part of the partnership, Deloitte and Salesforce will harness AI to develop agentic solutions focused on front-office functions and help businesses deploy a digital workforce with Agentforce. Additionally, the companies will work together to implement Agentforce solutions that maximize efficiencies in global organizations.

Read on for more.

Genesys Launches New Social Listening Capabilities

Genesys, a global provider of AI-powered experience orchestration solutions, has announced Genesys Cloud Social, a new offering to help companies use social media channels to learn more about their customers. Genesys Cloud Social uses social media listening and sentiment analysis functionalities to give businesses deeper visibility into what their customers are saying about them online. These features will make it easier for teams to interact with their consumers, resolve issues, and manage their brand’s reputation, all in real-time.

Read on for more.

Observe.AI Introduces VoiceAI Agents to its Contact Center Solution Suite

Observe.AI, an AI-powered conversation intelligence platform for contact centers, has announced the general availability of its VoiceAI agents. These agents are designed to automate all of the customer interactions in the contact center, from simple FAQs to more complex, multi-turn conversations. The addition of VoiceAI agents will also help Observe.AI customers develop compliant, on-brand AI agents capable of exhibiting empathy, listening skills, and critical thinking to provide customers with human-like interactions.

Read on for more.

Qualtrics Announces New AI Agents and Capabilities 

Qualtrics, an experience management solution provider, has launched Experience Agents, a new collection of specialized AI agents built to autonomously deliver memorable customer and employee experiences at scale across every channel and interaction. The Experience Agents can interact directly with customers and employees in personalized, proactive ways to increase loyalty, boost employee engagement, and drive more significant business insights. Additional announcements made at the company’s X4 event include the launch of Qualtrics Edge, a new market intelligence platform, alongside new capabilities for the XM for Customer Experience and XM for Employee Experience solution suites.

Read on for more.

Resulticks Reveals an AI-Powered Retail Solution

Resulticks, a global provider of audience engagement solutions, has launched SHOP, a new AI-powered retail solution designed to turn real-time shopper insights into personalized experiences that support top-line growth. The SHOP platform is built on Resulticks’ proprietary AI agent, Genie. Companies can use SHOP to develop seamless “phygital” experiences that convert customer engagement to revenue, connect offline and online customer touchpoints with real-time data, and integrate legacy solutions with modern IoT channels.

Read on for more.

Zendesk Releases the Zendesk Resolution Platform

Zendesk, an Agentic AI-powered service provider, has launched the Zendesk Resolution Platform. The new platform is purpose-built for service and introduces a collection of tools that integrate with Zendesk’s AI Agents. Additional enhancements include an upgraded AI Agent Builder platform, new features for Zendesk’s Copilot, a no-code solution for building apps, AI reasoning controls, an AI insights hub, a new generative search feature, a knowledge builder, and more. The company also announced the Zendesk Employee Service Suite, which will provide internal support teams with easy-to-deploy pre-trained AI.

Read on for more.

Xactly Details its Xactly Intelligence Solution

Xactly, an AI-powered revenue solution, has launched Xactly Intelligence, a new framework that combines Xactly’s predictive AI models with new innovative Generative AI capabilities. Xactly Intelligence comes equipped with features for knowledge base exploration, sales team insights, extended application building, and incent data exploration. These tools reinforce Xactly’s plans to embrace AI-first sales performance and help it lay the groundwork for infusing Agentic AI capabilities throughout the revenue lifecycle.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.