Top MarTech News From the Week of May 2nd: Updates from Wix, commercetools, Sendbird, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 2nd. This round-up covers announcements and updates from Wix, commercetools, Sendbird, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 2nd.

Top MarTech News From the Week of May 2nd, 2025

commercetools Details the Features Available in Its Spring 2025 Product Update

commercetools, a platform built for enterprise commerce innovation, has released the Spring 2025 edition of Compilations, its biannual showcase of new features that span customer experience, global expansion, and team empowerment use cases. The new tools include hyper-targeted campaigns, shareable B2B purchasing lists to enable collaborative buying, an AI-based feature for creating product data models, additional inventory management functionalities, enhancements to the platform’s Product Search API, and more.

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Five9 Launches Five9 Fusion for Salesforce

Five9, an Intelligent CX Platform, has announced Five9 Fusion for Salesforce. The new integration combines Five9’s real-time system of action with Salesforce’s AI CRM to create a fully integrated, AI-elevated solution for customer experience. For example, Five9 Fusion for Salesforce provides companies with real-time voice call transcriptions, direct integration with Service Cloud Voice, intelligent voice routing, live data streaming into the Salesforce system, and tools for passing call summaries from an AI agent to a human agent within the voice call object.

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Gainsight Expands Its Customer Community Offerings With Two Acquisitions

Gainsight, a Customer Success platform, has acquired Erica Kuhl Consulting and ModerateKit. As part of the Erica Kuhl Consulting acquisition, Erica Kuhl will join Gainsight as the EVP and GM of a newly created business unit that combines the company’s customer community, learning, and in-app experience offerings. Meanwhile, the ModerateKit acquisition will provide Gainsight with an AI agent designed to automate community moderation efforts and allow Community Managers to focus on strategic initiatives that foster authentic, impactful communities.

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Invoca’s PreSense Solution Is Now Available on the Genesys AppFoundry

Invoca, a revenue execution platform, has announced that its PreSense solution is now available on the Genesys AppFoundry, a solutions marketplace offering a curated selection of applications and integrations to elevate customer and employee experiences. The PreSense tool also provides users with an AI-powered quality management feature that scores agent performance on every call, correlates behaviors to outcomes, and identifies coaching opportunities to boost conversion rates and efficiency across the contact center.

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Sendbird Releases an Omnipresent AI Agent for Customer Support

Sendbird, an AI communications platform, has launched its Omnipresent AI Agent, an intuitive support solution designed to prevent customer service issues instead of reacting to them. By combining omnichannel continuity, proactive insight, and contextual memory, Sendbird’s Omnipresent AI Agent can meet customers on the channels they prefer to engage on, whether it be web, mobile, email, SMS, WhatsApp, or voice channels, all without losing track of the conversation history.

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Sitecore Appoints a New CEO

Sitecore, a global digital experience management software provider, has appointed Eric Stine as Chief Executive Officer, effective immediately. Stine previously served as Sitecore’s Chief Operating Officer, where he helped the company expand its global customer base, boost global revenues, and more. He says, “I’m honored to lead Sitecore through the next phase of growth and innovation. Having spent a significant amount of time with our clients, our partners, and our talented team of employees, I am confident that we are uniquely positioned to help brands simplify how they reach, engage, and serve their customers.”

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Wix and ActiveCampaign Announce a Partnership

Wix.com, a SaaS website builder platform, has announced details on its new partnership with ActiveCampaign, a marketing automation platform provider. As part of their collaboration, the companies will release an integrated solution that helps franchises, multi-location businesses, and brands of all sizes streamline their website and marketing technology stack, simplify operations, and enhance customer engagement. Key features of the integration include streamlined data integration, scalable marketing automation, centralized reporting, and enhanced multi-location management.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.