Top MarTech News From the Week of June 27th: Updates from Sitecore, Genesys, Salesforce, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 27th. This round-up covers announcements and updates from Sitecore, Genesys, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 27th.

Top MarTech News From the Week of June 27th, 2025

Cognizant and Salesforce Expand Their Partnership with New Offerings

Cognizant has expanded its partnership with Salesforce with a new suite of customer and operations transformation services built for Salesforce’s Agentforce. The offerings will help enterprises accelerate their shift to an AI-augmented workforce by enabling teams to combine human expertise with autonomous agents that drive productivity, responsiveness, and scalable impact. Additionally, with Salesforce’s Business Process Outsourcing (BPO) program, Cognizant will offer clients a more flexible path to AI-powered operations.

Read on for more.

Cordial Introduces a Price Sensitivity Feature

Cordial, an AI marketing platform that helps brands win customer attention, is adding a new feature to its AI suite: Price Sensitivity. The feature will complement the Cordial Edge AI dynamic attributes, help marketers better understand their customers, and increase customer value. For example, Price Sensitivity enables teams to track lifetime value (LTV), average order value (AOV), engagement momentum, frequency optimization, and RFM data around buyer loyalty and spending behavior. These features are available as part of Cordial’s expanding AI innovation roadmap.

Read on for more.

Genesys Announces the Genesys Cloud AI Studio

Genesys, a global cloud provider of AI-powered experience orchestration solutions, has announced Genesys Cloud AI Studio. The Studio is a centralized innovation hub designed to move toward agentic AI-driven customer engagement and help organizations build, manage, and scale their AI initiatives faster. The first capability available in the Genesys Cloud AI Studio is Genesys Cloud AI Guides, which equips brands with tools for rapidly designing, deploying, and governing virtual agents that can operate with greater autonomy across complex, enterprise-wide customer journeys.

Read on for more.

Klaviyo Reveals New AI-Powered Capabilities for Improving Cross-Channel Customer Engagement

Klaviyo, a CRM solution built for B2C companies, has launched new AI-powered capabilities to help companies provide real-time, cross-channel customer engagement. These features include an omnichannel campaign builder, channel affinity tracking powered by Klaviyo AI, multi-touch attribution tools, and native support for WhatsApp and RCA. The Channel Affinity feature is available now to all Klaviyo customers, with Multi-Touch Attribution scheduled for release by June 30th. The other additions are in beta and will launch later in 2025.

Read on for more.

Omnisend Debuts a Suite of AI Tools for Email Marketing

Omnisend, an email and SMS marketing platform for e-commerce brands, has launched a suite of AI-powered tools to simplify how marketers create, personalize, and target their email marketing efforts. The new features include the Personalized Product Recommender tool, an AI Segment Builder currently in beta, and AI-driven tools for creating subject lines, pre-headers, and email copy. These updates will help teams reduce preparation times and boost results by automating repetitive tasks, analyzing customer behavior, and maximizing results.

Read on for more.

Salesforce Releases Agentforce 3

Salesforce, the global AI CRM, has announced Agentforce 3, a major upgrade to its digital labor platform. Agentforce 3 introduces a new Command Center, an updated Atlas architecture, built-in support for open standards like Model Context Protocol (MCP), and over two hundred pre-built industry actions to help teams speed time to value. Salesforce also announced an expansion for the AgentExchange ecosystem, giving customers access to plug-and-play services from over thirty partners, including brands like AWS, IBM, PayPal, Google Cloud, Cisco, and more. These updates will help businesses monitor, improve, and scale their AI workforce.

Read on for more.

Sitecore Launches Sitecore.ai

Sitecore, a cloud-native digital experience platform, has launched Sitecore.ai, a new digital experience to allow marketers to explore how content, data, and intelligence come together to power the next era of digital engagement. The Sitecore.ai offering combines editorial storytelling, hands-on interaction, and episodic content to demonstrate how agentic can transform marketing efforts. It accomplishes this by giving marketers space to learn about real-time personalization, conversational discovery, intelligent automation, and other critical trends in the marketing world.

Read on for more.

TechTarget Details Its Integration Partnership with Salesloft

TechTarget—global growth accelerator and provider of intent data and insights to the B2B technology sector—has announced a partnership and integration with Salesloft, a Revenue Orchestration Platform. The integration is designed to help mutual customers build and accelerate their pipeline by efficiently identifying and engaging prospects in an active buying journey. Lesley Renna, SVP of Alliances and Ecosystem at Salesloft, says, “This integration helps our joint customers drive higher productivity and conversion rates by automatically adding prospects in an active buying cycle to Salesloft Cadences tailored to the topics that matter most to them.”

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Solutions Review’s Latest Tech Leader Survey is Now Live

In partnership with Skiilify Co-Founder and distinguished Northeastern University Professor Paula Caligiuri, PhD, Solutions Review has launched its latest survey for enterprise technology leaders. The short, three-minute survey explores how technology professionals think about disruption in this AI moment and how they’ve equipped themselves with the skills they need to lead through it effectively. The survey data will be published in a Q2 report on this important topic.

Take the Survey Here

It’s Time to GET SMART About Data Intelligence Platforms | The Jam Session

The latest episode of The Jam Session is now available on YouTube. Join host Bob Eve for a discussion with Stewart Bond from IDC and Susan Laine from Erwin. Together, the experts will explain why leading CDOs are ditching patchwork governance solutions for platforms that deliver measurably better business outcomes. They also examine the evolution from fear-based compliance to value-driven data products by showcasing real success stories.

Watch Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.