Top MarTech News From the Week of July 25th: Updates from StackAdapt, Iterable, Talkdesk, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 25th. This round-up covers announcements and updates from StackAdapt, Iterable, Talkdesk, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 25th.

Top MarTech News From the Week of July 25th, 2025

ASAPP Expands Its GenerativeAgent Tool with New Features

ASAPP, an AI-powered contact center software provider, has announced new features for its GenerativeAgent tool. These enhancements include human-in-the-loop oversight, advanced conversation monitoring, and robust testing and simulation tools, which will help teams maximize the accuracy, control, and trust of their AI-automated conversations. Specific additions include conversation monitoring tools, additional testing and simulation options, and a Human-in-the-Loop Agent (HILA) with Approver Mode that allows human experts to review and approve AI responses in real-time or asynchronously.

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Bloomreach and Snowflake Announce an Integration Partnership

Bloomreach, an agentic personalization platform, has announced a strategic partnership with the Snowflake AI Data Cloud. Together, the companies have launched an integration that connects Snowflake’s enterprise-grade data infrastructure with Bloomreach’s AI-driven marketing solutions. The integration will allow marketers to sync and activate customer attributes, events, and product data, enabling real-time personalization and campaign automation without IT support. Teams can also use the integration to automate campaign triggers based on Snowflake events, safeguard sensitive data, and power Loomi AI agents in Bloomreach with customer and product intelligence.

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Folloze Launches a Suite of AI-Powered Creative Tools

Folloze, an AI-powered B2B Buyer Experience Platform, has launched Folloze Generator Agents, a new suite of AI-powered creative tools. These agents will enable B2B marketers to instantly create, personalize, and translate engaging and effective on-brand microsites and content in minutes. Etai Beck, co-founder and CEO of Folloze, says, “The new Generator Agents represent a transformative advance to Folloze’s rich buyer engagement platform, driving breakthrough gains in speed, precision, and value, while accelerating pipeline creation and helping marketing teams identify the ace-in-the-hole.”

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Iterable Expands Its Partnership with Movable Ink

Iterable, an AI-powered customer communication solution, has expanded its collaboration with Movable Ink, an AI-based personalized content platform. With their partnership, the companies will help marketers deliver real-time, hyper-personalized customer engagement across email, SMS, in-app, and web channels. Specifically, Movable Ink and Iterable will launch a customer data API integration, embedded messaging integration, real-time data export integration, and a catalog API integration, helping teams reduce friction and accelerate time to market.

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StackAdapt Debuts a Snowflake Native App

StackAdapt, a technology company focused on advertising and marketing, has announced its Snowflake Native App, powered by Snowflake Cortex AI. Available on Snowflake Marketplace, the Native App enables marketers to activate and analyze first-party data directly within the Snowflake ecosystem. With the support of Snowflake Cortex, marketers can use natural language to identify relevant columns for mapping, query tables, automate spreadsheet updates, and locate the precise data they need to execute their campaigns. StackAdapt’s Snowflake Native App is available now in public preview via Snowflake Marketplace.

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Talkdesk Releases a Multi-Store Commerce Integration

Talkdesk, a Customer Experience Automation (CXA) solution, has announced the Talkdesk Multi-Store Commerce Integration. The integration is designed to help multi-brand retailers manage customer service across multiple Shopify and other commerce storefronts, all from a single Talkdesk account. This will enable businesses to scale support operations, accelerate onboarding for new stores, and improve customer experience across diverse portfolios. Tiago Paiva, chief executive officer and founder of Talkdesk, says, “Our new multi-store integration empowers them to deliver consistent, efficient support across every customer touchpoint, regardless of which brand they’re engaging with.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Solutions Review’s Latest Tech Leader Survey is Now Live

In partnership with Skiilify Co-Founder and distinguished Northeastern University Professor Paula Caligiuri, PhD, Solutions Review has launched its latest survey for enterprise technology leaders. The short, three-minute survey explores how technology professionals think about disruption in this AI moment and how they’ve equipped themselves with the skills they need to lead through it effectively. The survey data will be published in a Q2 report on this important topic.

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AI Appreciation Day Theme 2025: Your Fastest-Growing Colleague

After receiving insights from over 130 industry experts for AI Appreciation Day, the Solutions Review team noticed that several themes kept emerging. With that in mind, Tim King compiled an overview of the five transformational themes seen throughout the commentary we received to reveal how AI is no longer just accelerating productivity—it’s redefining what it means to be a modern enterprise.

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The Best Custom Webinar Service Providers for Software Vendors

With the explosion of virtual events, custom webinar services have become essential to any successful marketing strategy, regardless of industry focus or business size. To help you identify the best webinar service providers and virtual event management companies for your brand, our editors have compiled a list to spotlight some of the industry’s leading providers. The listed service providers have been selected due to the diversity of their features, general acclaim from users, and relevance in today’s market.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.