Top MarTech News From the Week of August 15th: Updates from HG Insights, Constellation Research, Landbase, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 15th. This round-up covers announcements and updates from HG Insights, Constellation Research, Landbase, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 15th.

Top MarTech News From the Week of August 15th, 2025

Constellation Research Releases its 2025 ShortList for Midmarket CRM Suites

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for Midmarket CRM Suites. The report from Martin Schneider spotlights ten midmarket CRM solutions to know about. These include Brevo, Creatio, HubSpot, Keap, Microsoft Dynamics 365, Monday, NetSuite CRM, Salesforce Pro Suite, SugarCRM, and Zoho CRM. Constellation selected these companies based on market share, internal research, client inquiries, customer references, partner conversations, and more.

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Constellation Research Releases its 2025 ShortList for B2B Marketing Automation for the Enterprise

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for B2B Marketing Automation for the Enterprise. The report from Liz Miller spotlights seven business-to-business (B2B) marketing automation providers that enterprise brands should know about. These include Adobe Marketo Engage, Marketing Creatio, HCL Unica, HubSpot, Microsoft Dynamics 365, Oracle Fusion Marketing, and Salesforce Marketing Cloud Account Engagement. Constellation selected these companies based on market share, internal research, client inquiries, customer references, partner conversations, and more.

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HG Insights Reveals Its Revenue Growth Agentic Ecosystem

HG Insights, a Revenue Growth Intelligence provider, has launched its Revenue Growth Agentic Ecosystem. The ecosystem will deliver AI-driven GTM solutions that combine market and sales intelligence with real-time agentic activation. As part of its offering, HG Insights also announced its acquisition of MadKubu, an agentic GTM solution provider. Combining MadKubu’s agents with TrustRadius’ buyer intelligence sources—which HG Insights previously acquired—will help HG Insights’ RGI data fabric equip teams with an AI-powered GTM platform providing solutions for strategy, RevOps, sales, and marketing.

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Landbase Acquires Adauris

Landbase, an agentic AI company, has acquired Adauris, a startup creating custom intent signals through content generation. By plugging Adauris’ capability directly into GTM-1 Omni, Landbase’s agentic AI model and orchestration engine, teams can unlock new signal types that drive outbound and inbound performance within the Landbase platform. Daniel Saks, CEO of Landbase, says, “Together, we’re launching high-impact entry points like signal-based LinkedIn publishing and laying the foundation for AI-powered marketing channels that will complement our existing outbound capabilities.”

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Madison Logic and ZoomInfo Announce a Strategic Partnership

Madison Logic, a global digital Account-Based Marketing (ABM) activation platform, has announced a strategic partnership with ZoomInfo, a Go-To-Market Intelligence platform. The collaboration will equip marketing and sales teams with enhanced capabilities across B2B audience planning, prospecting, and marketing attribution. These capabilities will help those teams reach the right buyers, deliver highly personalized engagement, and accelerate revenue across the full buyer’s journey. Using a multi-phase rollout plan, the companies will expand their joint capabilities, deepen their integration over time, and help teams shorten their time to revenue.

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Momentum Expands Its Agentic AI Platform with New Tools

Momentum, an AI revenue orchestration provider, has launched SmartClips and Account Briefs, two new AI-powered tools built to expand the company’s Agentic AI platform. These tools will equip revenue teams with intelligent AI agents for deal execution, coaching, and customer retention. SmartClips uses AI to transform sales and customer conversations into short, shareable insights that reach teams within minutes. Additionally, the Account Briefs tool provides an AI-driven view of account activity, health, and stakeholder engagement. Together, these features offer go-to-market teams faster access to the insights and context that drive revenue, eliminating hours of manual work.

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Progress Software Announces the General Availability of Progress MarkLogic Server 12

Progress Software, an AI-powered digital experience and infrastructure software, has announced the general availability of Progress MarkLogic Server 12. The latest release introduces advanced semantic search and graph Retrieval-Augmented Generation (RAG) capabilities, empowering organizations to ground generative AI in their trusted data to deliver accurate, secure, and context-aware results. Key features introduced in the update include native vector search, Virtual Views for ad-hoc analysis, BM25 relevance ranking, and advanced semantic algorithms to maximize retrieval accuracy and efficiency for enterprise generative AI and analytics.

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Sprout Social Launches New Features and Partnerships

Sprout Social, a cloud-based social media management software, has announced new features and partnerships to help brands stay competitive in “the Social Intelligence era.” The updates include a TikTok Listening tool, expanded Bluesky publishing and reporting functionalities, new creator collaboration tools, Instagram partnership ads, LinkedIn Personal Profile Metrics, and additional integrations for Adobe, Canva, and Salesforce. These additions will help teams turn social interactions into insight, action, and measurable business impact.

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Treasure Data Unveils a “No Compute” Pricing Model

Treasure Data, an Intelligent Customer Data Platform (CDP), has unveiled a “No Compute” pricing model designed to decouple cost from processing resources. Enabled by Treasure Data’s Hybrid CDP architecture, the new model primarily charges for the number of unified customer profiles stored and associated behavioral events. This will allow brands to run unlimited queries, segmentations, and activations without fear of runaway bills. Regardless of whether workloads are in Treasure Data’s database engine or inside a customer’s CDW environments, teams will enjoy the same consistent experience without having to think about infrastructure or cost complexities.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Guardians & Grit: AI Agents in the Wild | The Jam Session

Enterprise AI veterans Dutch Schwartz and Chase Aucoin join Cher Fox for the latest episode of The Jam Session. Their discussion explores what happens when AI agents go from prototype to production. They also expose the architectural realities powering real-time agent systems—from vector databases to zero-trust frameworks—while sharing war stories of agents gone rogue, including chatbots selling $1 trucks and dispensing chocolate cake recipes during financial consultations.

Watch Here.

The Best Lead Generation Services for Software Vendors

With the explosion of AI in search, traditional marketing tactics are starting to yield diminishing returns, resulting in vendors shifting toward sophisticated lead generation strategies that prioritize quality over quantity. To that end, the Solutions Review editors have compiled the following list to spotlight some of the most effective lead generation services proven to deliver the results that software vendors across categories need.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.