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Top MarTech News From the Week of August 22nd: Updates from Salesforce, CallMiner, Wix, and More

Top MarTech News From the Week of August 22nd

Top MarTech News From the Week of August 22nd

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 22nd. This round-up covers announcements and updates from Salesforce, CallMiner, Wix, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from August 22nd.

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Top MarTech News From the Week of August 22nd, 2025


Accenture to Acquire Superdigital

Accenture has acquired Superdigital, a social and influencer agency. Superdigital will join Accenture Song, bolstering existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce, and measurement. This will further enhance Accenture Song’s customer offerings for clients seeking growth and greater relevance. Biz Hennigan, general manager of Superdigital, says, “Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.”

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Adobe Launches Acrobat Studio, a New Hub for AI-Powered Productivity

Adobe has launched Acrobat Studio, a new “transformative” hub for productivity and creativity. The Studio will unite Adobe Acrobat, Adobe Express, and AI agents to empower users to enhance productivity, quickly create stand-out content, and get helpful insights to work smarter. For example, the solution can transform PDFs into conversational knowledge hubs that enable people to use customizable AI Assistants to unlock additional insights. Users can then bring that information to life with Adobe Express creation tools and templates and Adobe Firefly’s image and video generation capabilities. Adobe Acrobat is available now, with PDF Spaces and AI Assistant releasing on September 1st.

Read on for more.


CallMiner Debuts OmniAgent, a Virtual Agent Product

CallMiner, a global provider of AI-powered conversation intelligence, has launched the CallMiner OmniAgent, a virtual agent product. The new offering, powered by CallMiner’s acquisition of VOCALLS, will help teams transform customer interactions across voice, chat, and email through intelligent automation and AI-driven conversational insights. OmniAgent uses advanced automation and voice-optimized AI to deliver seamless, human-like interactions. Specific features include smart call routing, virtual agent performance monitoring, flexible dialogue flows, natural language processing, and support for inbound and outbound calling.

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Dialpad Enhances Its Contact Center Solution

Dialpad, an AI-powered communications intelligence platform, has announced new features for its contact center solution. The updates include enhanced role-based access controls, a more transparent approach to agent evaluations, AI-powered CSAT explanations, talk time metrics, live dashboard updates for managers, an Agent Productivity Report tool, and more. These features are designed to help teams reduce friction, surface valuable insights, maximize team performance, manage compliance at scale, and unify and digital and voice touchpoints.

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Salesforce Announces Plans to Acquire Regrello

Salesforce has announced its acquisition of Regrello, an AI-native solution that automates complex business processes. Once the transaction closes, Salesforce will integrate Regrello with Agentforce and Slack to help customers turn their manual activities into agentic automations, increasing the speed and quality of business processes. Aman Naimat, CEO at Regrello, says, “Joining Salesforce gives us the reach and platform to bring agentic process automation to more organizations, helping teams break free from old, slow, and expensive ways of working to agile, AI-powered execution.” The acquisition is expected to close in Salesforce’s third fiscal quarter of 2026.

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Salesforce Releases Agentforce for Public Sector

Salesforce also announced Agentforce for Public Sector, which will augment government workers with a digital workforce of intelligent AI agents capable of autonomously handling complex and time-consuming tasks while staying within defined guardrails. Agentforce for Public Sector runs securely on AWS to help enable regulatory compliance and data residency requirements, while allowing government agencies to build, tailor, and deploy custom and out-of-the-box agents that handle functions like answering common citizen queries and processing license renewals.

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Seismic Details New Product Offerings in Collaboration with Salesforce

Seismic, an AI-powered enablement company, has announced several key product advancements in collaboration with Salesforce. Now available through Salesforce’s AgentExchange marketplace, Seismic’s Aura AI offering can integrate directly into Salesforce Agentforce to help sellers and customer-facing teams maximize productivity, shorten sales cycles, and deliver more value in every client interaction. Aura AI’s release within Agentforce will also equip reps, sellers, and agents with guided selling playbooks, embedded enablement tools, and real-time content recommendations.

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Wix Details Its New Email Marketing Editor

Wix, a website builder, has launched a new AI-powered email editor to help marketing professionals and small business owners streamline their email marketing processes. Powered by the Wix Email Assistant, the new editor provides users with end-to-end support with email layout, visuals, messaging, and overall design. Specific features include a gallery of pre-generation sections users can customize as needed, editable email design themes, flexible layout controls, movable sections for easy customization, detailed styling tools for on-brand layouts, and more. The new Wix Email Marketing Editor is available now.

Read on for more.


For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

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