Top MarTech News From the Week of September 5th: Updates from HubSpot, Cordial, Thoma Bravo, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 5th. This round-up covers announcements and updates from HubSpot, Cordial, Thoma Bravo, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from September 5th.

Top MarTech News From the Week of September 5th, 2025

Cordial Announces a Model Context Protocol Interface

Cordial, a messaging tool for enterprise marketing teams, has announced that it now provides a Model Context Protocol (MCP) Interface to help teams win back customer attention. With the feature, marketers can instantly spot intent shifts, developers can accelerate innovation in Cursor, and AI agents can orchestrate personalized customer experiences at scale. Cordial’s MCP is built agent-ready, providing structured access to data, assets, and campaign context so assistants can scale marketing teams instead of simply generating more copy.

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HubSpot Details the New Features Announced During Its Fall 2025 Spotlight

HubSpot, the leading CRM platform provider, has announced multiple updates, features, and enhancements during its Fall 2025 Spotlight. The additions include a new Data Hub, Breeze Agents, Breeze Marketplace and Studio, and AI-powered CPQ for the Commerce Hub suite. With these updates, HubSpot users can bring business data together, view customer data however they prefer, utilize AI-driven segmentation, use AI to generate a complete set of campaign assets, optimize how their brand appears in LLM answers, draft quotes based on conversations, and build, customize, and deploy AI teammates across departments.

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Loopio Launches a Browser Extension for Web Portals

Loopio, a response management platform trusted by enterprises, has launched the Loopio Browser Extension for web portals. This AI-powered solution is designed to automate every step of the browser-based response process, from importing questions to organizing them and auto-filling accurate answers. The solution also supports a range of browser-based submissions, including security questionnaires, due diligence questionnaires, partner onboarding forms, and more, all with a single click. These functionalities can help teams streamline workflows, reduce errors, and respond faster to RFPs and other requests for information.

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Qualtrics Achieves ISO IEC 42001:2023 Certification

Qualtrics, an experience management (XM) software provider, has achieved ISO IEC 42001:2023 certification, an international standard for the responsible design, development, and deployment of AI systems. This certification is a critical third-party validation demonstrating that Qualtrics has the frameworks and governance to maintain the highest standards of security, privacy, and ethical practices in AI across its solution. With its FedRAMP High authorization, Qualtrics is demonstrating its ability to give organizations across industries the confidence to innovate and deliver impact with Qualtrics AI.

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Recall.ai Closes a Series B Funding Round

Recall.ai, a company building an API for meeting recordings, has closed $38 million in Series B funding at a valuation of $250 million. Bessemer Venture Partners led the financing, with participation from HubSpot Ventures and Salesforce Ventures. Recall.ai plans to use the capital to expand beyond meeting integrations and launch new conversation data capture capabilities, including the newly released Desktop Recording SDK, dialers, phone, and in-person meeting support. It will also focus on developing additional storage, playback, and agentic AI integrations to support the growing ecosystem of conversation-native software.

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Thoma Bravo to Acquire Verint Systems

Thoma Bravo, a software investment firm, has entered into a definitive agreement to purchase Verint Systems, a customer-centric contact center. Upon completion of the transaction, Thoma Bravo will combine Verint with Calabrio—which it acquired in 2021—to create a company offering a Customer Experience (CX) Automation Solutions portfolio. Dave Rhodes, Calabrio CEO, says, “Together, Calabrio and Verint will bring a powerful set of products to accelerate a shared vision: delivering an AI-powered, open CX-platform to customers who are focused on driving strong business outcomes in their operations.”

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Topol.io Debuts as a Standalone Email Solution for Marketers

Topol.io, a drag-and-drop email builder, has announced its official separation from parent company Ecomail, the maker of an email marketing platform in Central Europe. This is a significant strategic milestone for Topol, allowing the company to pursue its roadmap, brand identity, and developer-first product strategy. Looking forward, the company plans to expand its offering into a suite of embeddable communication tools. A landing page builder is already in development, and the company is actively exploring modules for transactional email orchestration, media asset management, and AI-powered email generation.

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