Top MarTech News From the Week of September 12th: Updates from Salesforce, Contentstack, Optimizely, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 12th. This round-up covers announcements and updates from Salesforce, Contentstack, Optimizely, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from September 12th.

Top MarTech News From the Week of September 12th, 2025

Adobe Debuts Several New AI Agents

Adobe has announced the general availability of new AI agents designed to help businesses improve how they build, deliver, and optimize customer experiences and marketing campaigns. These out-of-the-box agents include the Audience, Journey, Experimentation, Data Insights, Site Optimization, and Product Support agents. The company also announced its plans to develop an AI platform powered by the Adobe Experience Platform (AEP) Agent Orchestrator to make it easier for its users to manage and customize agents from Adobe and across third-party ecosystems.

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Blocks Secures $10 Million in Seed Funding

Blocks, an AI-powered platform for teams, has secured $10 million in a seed round led by monday.com—its debut investment—with additional backing from Qumra Capital and Entree Capital. Blocks will use the funding to accelerate its mission of providing a complete workspace to develop and adopt intelligent work tools and AI agents while maintaining complete control over data and integration. The company, founded by two monday.com alumni, provides teams with prebuilt workspaces that promote collaboration on projects between colleagues, clients, vendors, and partners.

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Capacity to Acquire KLaunch

Capacity, an AI-powered support automation platform for contact centers, has acquired KLaunch, a conversational AI company that helps government, healthcare, nonprofit, and sports and entertainment companies connect with customers. The acquisition deepens Capacity’s conversational AI capabilities and expands its reach in key industries. As part of the transaction, the KLaunch team will integrate into the broader Capacity organization, with plans for customers to continue working with their existing teams while gaining access to Capacity’s capabilities, including enhanced automation tools, broader channel support, and greater scalability.

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Contentstack Announces Agent OS and a New Brand Identity

Contentstack, the headless CMS pioneer, has announced Agent OS, an agentic AI offering designed to help brand interactions adapt to each customer. With Agent OS, companies can provide AI agents and automation with a unified understanding of brand voice, real-time customer insights, and other relevant data sets. This means agents can access a brand’s content, voice, audience profiling, and insights, while automating repetitive, predictable tasks. Contentstack also announced a new brand identity, which Gurdeep Dhillon, CMO at Contentstack, says reflects the rapid pace of innovation and “positions us to lead our customers into this new era.”

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Incubeta Acquires RocketSource

Incubeta, a global digital marketing company, has acquired RocketSource, a consultancy known for its proprietary frameworks that provide the foundation for AI-driven transformation across marketing data, analysis, and activation. The acquisition will help Incubeta expand its human-centered AI offerings and improve its ability to deliver performance-driven marketing results. It also provides Incubeta’s clients with RocketSource’s proprietary frameworks, enterprise-grade data analysis, and new AI-driven solutions and workflows that combine Incubeta’s marketing expertise with RocketSource’s behavioral science knowledge and agentic AI-powered marketing solutions.

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Mitel Appoints a New CEO

Mitel, a global business communications company, has appointed Mike Robinson as Chief Executive Officer, succeeding Tarun Loomba. Robinson has over thirty years of experience in telecom, infrastructure, and enterprise services, including leadership roles as CEO, CFO, and board director across public and private companies worldwide. In this new role, Robinson will help Mitel accelerate its growth during the post-emergence phase, maintain its stability, and deliver a consistent strategy focused on delivering long-term customer, partner, and stakeholder value.

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ON24 Launches AI Propel+

ON24, a customer engagement platform for B2B sales and marketing, has launched ON24 AI Propel+. With this solution, companies can transform first-party engagements like webinars and other virtual events into full-funnel, omni-channel, global campaigns. The solution uses built-in AI-powered content automation and first-party customer engagement data to empower sales, marketing, and other customer-facing teams to launch campaigns faster, scale smarter, engage global audiences, personalize at every step, and propel pipelines with lead scoring and segmentation powered by first-party customer engagement data.

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Optimizely Introduces New Agentic Capabilities to Its AI Offering

Optimizely, a digital experience platform (DXP) provider, has announced new agentic capabilities to enhance its AI offering, Optimizely Opal. These new capabilities include a robust library of specialized agents that allow teams to build their own agents. Other additions include an intuitive drag-and-drop interface to orchestrate workflows, on-page and site-wide optimization, and a GEO-ready CMS, a visibility engine for the era of AI-powered search. The advancements are part of Optimizely’s vision to accelerate the content supply chain and help marketers thrive in a fast-changing digital landscape.

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Salesforce Details the Enhancements Available in Its Winter ’26 Release

Salesforce has announced details on its Winter ’26 Release, which rolls out hundreds of new AI, data, and automation advancements. These features will be generally available starting October 13th, and include innovations to help brands work smarter, move faster, and connect more deeply with customers. Specifically, the Release introduces the following enhancements and offerings: Agentic Commerce, Clean Rooms in Data Cloud, Agentforce Grid, Tableau Next Concierge in Slack, and new tools for Agentforce for Service, Agentforce for Financial Services, Agentforce for Sales, Agentforce for Security, Agentforce Onservability, and Life Sciences Cloud for Customer Engagement.

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Siteimprove Releases an Agent-to-Agent Integration with Optimizely

Siteimprove, an agentic content intelligence company, has announced an AI agent-to-agent integration with Optimizely, the digital experience platform provider. The integration will help teams accelerate content optimization cycles and auto-remediate accessibility issues directly within the Optimizely Content Management System (CMS). By connecting their agentic AI platforms, these companies can offer enterprises a new way to plan, optimize, and publish content with better performance that meets the necessary accessibility compliance standards.

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SurveyMonkey Introduces New AI Innovations

SurveyMonkey, a popular platform for surveys and forms, has announced its latest SurveyMonkey AI innovations, including a new AI Analysis Suite and updated survey creation tools. The AI Analysis Suite combines new and existing AI functionalities so teams can interact with survey results via a chat-based analysis feature and automatically identify and categorize open-ended text responses into key themes. Additionally, the new survey creation tools include an AI-powered paste and create tool and a built-in AI survey and form theme generator.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

What to Expect at Mini Jam LIVE, Q3 2025: The Soft Side of AI

Centered on the theme “The Soft Side of AI,” the next edition of Insight Jam’s quarterly virtual event will explore the human-centered dimensions of artificial intelligence. The two-day event will run from September 18th to 19th, featuring five exclusive keynotes and seven Expert Roundtable panels to dissect how AI is transforming education, embedding empathy into design and governance, preparing people for an AI-augmented future, and ensuring humans remain central to oversight, intervention, and co-creation.

Learn More.

The Rise of the Supermarketer

Sandeep Menon, CEO and co-founder at Auxia, explains why traditional marketing structures are crumbling and, from the ashes, a new brand of “supermarketer” is likely to emerge. In his article, Menon explains, “Marketing leaders have a choice: proactively embrace the supermarketer transformation or react as competitive pressures mount. Organizations that make this shift successfully will redefine what’s possible when human creativity combines with AI capabilities, moving far beyond improved marketing effectiveness.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.