Top MarTech News From the Week of October 10th: Updates from Zendesk, CallMiner, ZoomInfo, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 10th. This round-up covers announcements and updates from Zendesk, CallMiner, ZoomInfo, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 10th.

Top MarTech News From the Week of October 10th, 2025

Airship Announces Support for Rich Communication Services

Airship, a mobile-first customer experience company, has announced support for RCS (Rich Communication Services). This launch introduces one of the most requested and modern messaging channels to Airship’s platform, enabling it to help brands develop two-way conversations that foster customer trust, combat the rise of SMS fraud, and drive business outcomes. Specifically, support for RCS channels will allow companies to send verified, interactive messages that maximize conversions within Airship’s platform while also combating fraud.

Read on for more.

Attentive Launches a Collection of New Features

Attentive, an AI marketing platform for 1:1 personalization, has announced a new portfolio of solutions to help marketers create authentic, profitable customer connections at scale. The new capabilities and tools include support for push notifications, AI-powered personalization, an all-new analytics dashboard, additional cross-channel experiences, and ecosystem integrations with platforms like Yotpo, Tapcart, Punchh, Google Merchant Center, and more. These additions aim to save marketers time, help them reduce errors, and make their day-to-day campaign management easier than ever.

Read on for more.

Brandi AI Officially Launches Its Generative Engine Optimization Platform

Brandi AI, an AI Visibility and Generative Engine Optimization (GEO) platform, has announced its official launch. As one of the first solutions of its kind, Brandi aims to help brands and agencies measure and improve the likelihood of their content appearing in AI-generated answers, which is rapidly replacing traditional web searches. The platform is built around three integrated capabilities: competitive intelligence powered by the Brandi Competitive Market Universe; an actionable GEO framework that gives teams next steps for increasing citation rates; and tools for aligning existing content with buyer intent.

Read on for more.

CallMiner Expands Its Analytics and Automation Capabilities

CallMiner, a global provider of AI-powered conversation intelligence and customer experience (CX) automation, has enhanced its agentic AI framework by integrating analytics and automation workflows across the entire platform. These enhancements aim to transform every stage of customer engagement, making it easier for teams to leverage intelligence from customer interactions, autonomously take action based on those insights, implement processes, and improve automation decisions. CallMiner also announced new LiveTranslate capabilities, which bring AI-powered, real-time translations to the CallMiner platform.

Read on for more.

Canto Details the Latest Version of Its Platform

Canto, a digital asset management (DAM) platform, has launched Canto XI, the latest generation of its flagship platform. With this release, Canto debuts four new products—Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher—alongside a redesigned UI and new embedded AI capabilities. These additions will help Canto XI become a single source of truth for all creative and product content, enabling teams to launch campaigns faster and promote tighter coordination between creative assets and product data.

Read on for more.

Dialpad Releases Its New Agentic AI Platform

Dialpad, an AI-powered communications and agentic platform, has announced the launch of its new Agentic AI Platform. The update will enable companies to develop autonomous voice- and text-based AI agents that understand complex requests, reason through multi-step tasks, and execute them end-to-end across existing systems via secure connectors. The new features available on the Agentic AI Platform include a dynamic intelligence architecture, low-code agent development, enterprise-grade policy enforcement, and seamless context continuity across voice, chat, SMS, WhatsApp, and more.

Read on for more

Highspot Reveals Its Fall Product Launch

Highspot, an agentic platform for go-to-market (GTM) performance, has announced its Fall Product Launch ’25. The product update is headlined by the debut of its Deal Agent, an agentic capability that accelerates pipeline generation and conversion. Alongside the Deal agent, Highspot also announced several additional purpose-built, custom agents, all powered by Nexus, Highspot’s AI and analytics engine. These include a content specialist agent, a search answers agent, a learning specialist agent, and custom agents that enable users to tailor Highspot to their GTM needs.

Read on for more.

InMarket Debuts a Solution for Omnichannel Media Activation

InMarket, a real-time marketing and measurement platform, has launched Predictive Moments, an AI-driven solution that supports full-funnel, omnichannel media activation. The new solution aims to help brands engage customers with more relevant, timely, and dynamic advertising experiences. For example, the platform will enable brands to engage with customers at key points in their decision-making and purchasing processes with dynamic ads triggered by real-time events, custom promotions, and more.

Read on for more.

Mixpanel Acquires DoubleLoop

Mixpanel, the global digital analytics platform, has acquired DoubleLoop, a provider of AI-powered business value frameworks. The acquisition will combine Mixpanel’s Metric Trees solution with Mixpanel’s behavioral analysis, session replay, experimentation, and feature flagging capabilities to help teams build products and customer experiences to fuel business growth. It will also help Mixpanel strengthen its position as a digital analytics platform, accelerate its mission to turn data into actionable insights, and enable its users to connect product metrics to business value with AI.

Read on for more.

Salesforce Announces the Agentforce IT Service Suite

Salesforce has announced details on Agentforce IT Service, an agent-first, conversational-first IT support product suite. The scalable, secure solution aims to lighten the load of IT teams by delivering instant, conversational resolutions directly to employees. The Agentforce IT Service suite comprises an agentic IT service desk, multiple AI agents that can collaborate as subject-matter experts (SMEs), an Agentic Configuration Management Database (CMDB), and enterprise-wide connectors, integrations, and workflows that enable seamless operation across an organization’s IT landscape. The solution will be generally available in October 2025.

Read on for more.

SugarCRM Appoints Maksim Ovsyannikov

SugarCRM, an intelligence-driven sales automation platform, has appointed Maksim Ovsyannikov as Chief Product Officer. In this role, Ovsyannikov will lead SugarCRM’s global product strategy, vision, and execution. He’s an enterprise product leader with over 25 years of experience developing some of the world’s leading business productivity solutions across supply chain management, HR, Service Management, Salesforce Automation, Marketing Automation, and Customer Success at companies like ADP, Saba, Zendesk, Salesforce, Grovo, and Gainsight.

Read on for more.

Zendesk Details Several New AI Capabilities for Its Resolution Platform

Zendesk, an AI service provider, has announced several enhancements for the Resolution platform to advance speed resolution, enhance value, and strengthen trust in AI service by combining streamlined workflows, intelligent automation, and advanced analytics. Specific additions and updates include Voice AI Agents, video calling, and screen sharing for the Zendesk Contact Center, knowledge connectors that integrate info from multiple sources, a low/no-code tool for creating workflows, an app builder for deploying custom apps without coding, and advanced insights that combine AI and human analysis to reveal trends and root causes for proactive service management.

Read on for more.

ZoomInfo Launches the ZoomInfo Copilot Workspace

ZoomInfo, a Go-To-Market (GTM) Intelligence Platform, has launched the ZoomInfo Copilot Workspace, an AI-powered execution engine that aims to transform how revenue teams implement GTM strategies. Specifically, the Copilot Workplace is designed to shift sales, account management, and customer success teams from a reactive to a proactive approach by allowing sellers to manage their entire workflow from a single, unified workspace. The solution consolidates insights and signals from disparate systems into a single view, providing users with in-depth visibility into their accounts. Meanwhile, the platform’s AI agents can handle account research, follow-ups, CRM field updates, and more.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.