Top MarTech News From the Week of October 17th: Updates from Salesforce, Cognizant, StackAdapt, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 17th. This round-up covers announcements and updates from Salesforce, Cognizant, StackAdapt, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 17th.

Top MarTech News From the Week of October 17th, 2025

Capacity Acquires Creovai

Capacity, an AI-powered support automation platform for contact centers, has acquired Creovai, a real-time agent assist and automated quality assurance solution. The acquisition will strengthen Capacity’s conversation intelligence capabilities, enabling it to provide clients with a unified platform for optimizing virtual and live agent interactions. David Karandish, CEO of Capacity, says, “The acquisition combines the power of AI-driven automation with deep conversational insights, empowering contact centers to deliver faster, higher-quality customer experiences across every interaction, whether handled by a virtual or live agent.”

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Cognizant Debuts Two “as-a-Service” Offerings for SMBs

Cognizant has launched two new “as-a-service” offerings engineered to help small and medium businesses (SMBs) across the Asia-Pacific (APAC) region, including Australia, New Zealand, and India. The offerings—Cognizant Managed Contact Center Services for SMBs and Cognizant Managed Marketing Services for SMBs—are delivered under a flexible managed services subscription model. Both offerings will leverage Cognizant’s domain expertise and Salesforce’s data cloud personalization capabilities to support enhancements across sales, service, and marketing clouds. It will also help those teams overcome challenges like budget constraints and legacy systems.

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Cornerstone OnDemand Announces an AI Learning Agent

Cornerstone OnDemand, a provider of workforce agility solutions, has announced Cornerstone for Agentforce, an AI learning agent now available through the Salesforce AppExchange marketplace. Powered by Cornerstone’s AI and skills, the agent is designed to be opportunity-specific and skills-centric. This will help sellers and customer-facing teams find product knowledge, improve their sales effectiveness, and deliver more value to clients. The agent’s capabilities include contextual content recommendations, a conversational learning interface, and embedded learning directly in Salesforce, eliminating the need to switch apps.

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Landbase Unveils GTM-2 Omni

Landbase, an agentic AI company focused on improving how businesses go-to-market (GTM), has launched GTM-2 Omni, a next-generation model for targeting and messaging that powers the Landbase platform. The GTM-2 launch integrates the capabilities of GTM-1 Omni with advances in natural language targeting and AI qualification to more precisely find, qualify, and conduct omni-channel outreach to target audiences. Specific additions include upgraded omnichannel messaging, natural language targeting, and precise list building.

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Optimizely Integrates Optimizely Opal with Gemini Enterprise

Optimizely, a digital experience platform (DXP) provider, has announced that Optimizely Opal, its agent orchestration platform for marketing, is now integrated with Google Cloud’s Gemini Enterprise. With this release, Gemini Enterprise can unify data across dozens of enterprise systems, while Opal analyzes that data to recommend and execute personalized marketing campaigns. Additionally, by leveraging Gemini Enterprise’s network of agents and connections to third-party data sources, marketers can utilize Opal to create custom agent-to-agent scenarios using a library of tools that enable automated and personalized campaigns at scale.

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PwC Launches an Agentic AI-Powered Contact Center Solution

PwC has announced an Agentic AI-Powered contact center offering created in collaboration with Salesforce. The new solution leverages Salesforce’s Agentforce Service and integrates conversational AI, predictive ordering, and unified customer data to provide intelligent, AI-first interactions. PwC functions as the “orchestrator” by designing, building, and operating the transformation and helping teams embed security, ethics, and measurable outcomes into every deployment. Patrick Pugh, PwC Global and US Alliances Leader, says, “With this new AI-powered offering, we’re helping clients reimagine customer engagement in a way that is both scalable and sustainable.”

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Salesforce Reveals the General Availability of Agentforce 360

Salesforce, as part of Dreamforce 2025, has announced the general availability of Agentforce 360, which marks the culmination of a year of transformation focused on “redefining” how work gets done in the age of AI. Agentforce 360 combines the benefits of the Agentforce 360 Platform, Customer 360 Apps, the Data 360 data layer, and Slack. With this integrated approach, businesses can deploy agents grounded in governed data, work across teams and workflows, collaborate with humans and other agents directly in Slack, and leverage existing processes, business logic, and data infrastructure.

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Salesforce and Google Detail New Partner Integrations

Salesforce and Google have launched a new wave of AI innovations that bring Google’s Gemini models to the new Agentforce 360 Platform. The expanded partnership between the companies will integrate the Agentforce 360suite with Google Workspace for sales and IT service teams. It will also broaden the Salesforce Gemini integration, already available in Gmail, to more Google Workspace tools. These integrations can help employees and customers benefit from context-aware experiences across touchpoints, building trust and setting a new standard for intelligent, connected customer interactions.

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Salesforce and OpenAI Expand Their Strategic Partnership

Salesforce and OpenAI have announced an expanded strategic partnership that will focus on establishing a new generation of employee and consumer experiences powered by Salesforce’s Agentforce 360 and OpenAI frontier models. The partnership allows companies to access Salesforce’s Agentforce 360 platform through ChatGPT, enabling users to query sales records, review customer conversations, or build Tableau visualizations by simply typing a query into ChatGPT. Users can also utilize OpenAI’s latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform. The announcement also includes the integration of Agentforce 360 apps in ChatGPT, OpenAI in Agentforce 360 Platform, ChatGPT in Slack, and more.

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StackAdapt Details the General Availability of a Martech Suite

StackAdapt, an advertising and marketing technology company, has announced the general availability (GA) of its new martech suite. Now live for all users, the martech suite combines email marketing, first-party data activation, and programmatic advertising into a single, AI-powered platform, empowering marketers to automate cross-channel campaigns and optimize performance with greater efficiency and precision. For this GA release, StackAdapt is expanding its integrations with other CRM and marketing platforms, including HubSpot, Braze, and CallRail. These will allow marketers to upload and analyze first-party data, deliver one-time or automated email campaigns, and trigger engagement across programmatic channels.

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Zoom Announces a Go-to-Market Partnership with Oracle

Zoom Communications, an AI-first work platform for human connection, has announced a strategic go-to-market (GTM) partnership with Oracle to help organizations enhance the customer experience they deliver through faster resolutions, streamlined omnichannel interactions, and intelligent self-service. Through this partnership, Zoom CX can run on Oracle Cloud Infrastructure, allowing organizations to leverage the capabilities of Zoom’s customer experience platform. Chris Morrissey, General Manager of Zoom CX, says, “With Zoom Contact Center on OCI…we’re empowering organizations to unify customer interactions, employee workflows, and data into a single intelligent system.”

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