Top MarTech News From the Week of January 23rd: Updates from Optimove, Wix, ServiceNow, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 23rd. This round-up covers announcements and updates from Salesforce, Treasure Data, Calabrio, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of January 23rd, 2026.

Top MarTech News From the Week of January 23rd, 2026

Adobe Introduces New AI Tools and Enhancements to Adobe Acrobat

Adobe, the global technology provider, has announced several new AI-powered features and updates for its Adobe Acrobat solutions. The additions include a Generate presentation feature for Acrobat that utilizes Adobe Express’ content creation capabilities, chat-based AI to help users complete PDF tasks with natural-language prompts, a Generate podcast feature for Acrobat that summarizes information into podcast-style summaries, new collaboration features in PDF Spaces, and enhancements to Adobe’s AI Assistant. Abhigyan Modi, SVP Adobe Document Cloud, says, “With new AI chat-based experiences, we’re transforming how people work—making it easier to create standout presentations, comprehend information through engaging podcasts, and collaborate more effectively around complex projects.”

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GoTo Expands Its GoTo Connect for Automotive Solution

GoTo, a cloud communications and IT provider, has announced multiple advancements for GoTo Connect for Automotive, its AI-powered communications platform designed for automotive dealers. With updates to the platform’s Customer Relationship Management (CRM) and Dealer Management System (DMS) integrations, and the addition of 24/7 automated AI service scheduling and real-time reporting, every team from the showroom floor to the service bay can improve efficiency and gain a complete view of the customer journey. Other enhancements include an AI that analyzes alerts and expanded inbound call tracking.

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NiCE Launches Cognigy Simulator, an AI Performance Lab

NiCE, a purpose-built AI-powered platform provider, has launched Cognigy Simulator, an AI performance lab to help enterprises safely evaluate, test, deploy, and scale AI Agents across their customer experience operations. With this solution, teams can create digital twins that capture customer demographics, language, and intent variance, or spawn synthetic customers that engage with thousands of realistic, adversarial, and edge-case interactions. Key features of the Simulator lab include automated scenario generation, scalable testing, quantitative evaluation, simulations of third-party API responses, and A/B and variant comparisons.

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Optimove Launches an AI Content Decisioning Agent

Optimove, a Positionless Marketing solution, has announced an AI Content Decisioning agent. The new agent is built to generate, test, and optimize CRM Marketing messages in real-time, with the goal of eliminating the traditional dependency on experts in creative, analytics, or performance insights. Included as an integral part of Optimove’s OptiGenie AI Decisioning Suite, it empowers teams with unified customer data to inform their audience, journey, offer, and content decisioning efforts. This will make it easier to determine the most effective content for every customer, all while balancing performance optimization with brand integrity.

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RainFocus Debuts a New System for Event Marketing Workflows

RainFocus, an event marketing platform, has announced RainFocus Nexus, an intelligent collaboration system for event marketing workflows. The new framework will introduce a proprietary orchestration and context layer to the RainFocus platform, empowering specialized AI agents to act as teammates to event marketers, planners, and sales reps. Built on open standards such as the Model Context Protocol (MCP) and A2A (Agent-to-Agent) communication, RainFocus Next enables businesses to plug RainFocus Nexus agents into their existing enterprise stacks.

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ServiceNow and OpenAI Announce an Enhanced Strategic Collaboration

ServiceNow, an AI control tower for business reinvention, has announced an enhanced strategic collaboration with OpenAI. As part of the partnership, OpenAI’s technical advisors and ServiceNow engineers will be equipped with frontier models, giving customers direct access to custom ServiceNow AI solutions, access to frontier capabilities, and increased speed and scale without bespoke requirements. Additionally, ServiceNow will develop direct speech-to-speech technology using the latest OpenAI models to unlock “a new class” of AI-powered automation.

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Talkdesk Achieves ISO/IEC 42001 Certification

Talkdesk, a Customer Experience Automation (CXA) provider, has achieved ISO/IEC 42001 certification, the international standard for establishing, implementing, maintaining, and improving an Artificial Intelligence Management System (AIMS). By securing this independent validation, Talkdesk is reinforcing a consistent approach to how AI is governed, developed, and operated across customer experience operations. Munil Shah, chief technology officer of Talkdesk, says, “Securing ISO 42001 certification isn’t just about meeting a regulatory bar; it’s about giving our customers the trust they need to move AI from experimentation into full-scale production.”

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Wix Releases a New AI Website Builder

Wix, an AI-powered website development platform, has announced Wix Harmony, its new flagship AI website builder designed for ease, speed, and professional‑grade results. Wix Harmony combines vibe-coding principles with Wix’s powerful visual editing capabilities, delivering the speed of AI-generated content with pixel‑perfect design control and the reliability of Wix’s production‑ready platform. At the core of Wix Harmony is Aria, an AI agent that specializes in building websites. Aria understands natural language and the full context of a site, which means users can describe what they want and trust Aria to execute it.

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Xactly Appoints a New CTO and CPO

Xactly, a global provider of intelligent revenue solutions, has promoted Kandarp Desai to Chief Technology Officer (CTO) and Christopher (Chris) Li to Chief Product Officer (CPO). Desai and Li will guide the company’s evolving technology and product strategy as it expands its AI-driven revenue platform and delivers increased value to customers worldwide. Arnab Mishra, Chief Executive Officer at Xactly, says Desai and Li’s “new roles solidify our executive leadership team alongside our recent CMO and CHRO appointments, ensuring we have the right leaders in place to execute our long-term vision.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Soft Skills Are the New Hard Skills in the AI Age

In this video excerpt from the Insight Jam LIVE! 2025 panel, “Compassion in Leadership: The Essential Soft Skill of AI Transformation,” an expert panel examines the human skills people should be upskilling for this AI moment. They argue that “soft skills” like critical thinking, creativity, and resilience are becoming the hardest skills to master, and that leaders must meet their anxious teams with compassion as AI transforms how we work.

Watch Here.

Why Data Literacy Is the Key to Unlocking Generative AI’s Potential

Dr. Taryn Hess, the Director of Talent Enablement and Transformation at EPAM Systems, explains why data literacy has become the key to unlocking the full potential of generative AI. She says, “AI is becoming an expected component of modern operations, not an emerging advantage. But despite this acceleration, few organizations are successfully scaling next-generation ‘agentic’ AI systems that depend heavily on high-quality, well-understood data and human oversight.”

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The Human-AI Ledger Newsletter – Chronicling the Human Impact of AI 

Artificial intelligence is everywhere—but understanding its human impact has never been more urgent. That’s where Solutions Review’s latest newsletter, The Human-AI Ledger, comes in. Designed to chronicle how AI is reshaping the way we learn, work, lead, and live, this newsletter explores the soft side of AI—the non-technical, deeply human dimensions that determine whether this technological revolution helps us thrive or leaves us behind. Sign up now to get a weekly debrief of the latest human-centric news, insights, and commentary coming out of this emerging discussion.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.