Digital Adoption Solutions are Key to CRM Adoption and Sales Productivity
Whatfix, a SaaS-based digital adoption platform, has revealed new data based on a survey of 500 US-based enterprises. This survey evaluated the current state of adoption of CRM systems, and found that 70 percent of enterprises believe that implementing a Digital Adoption Platform is the key to increased sales productivity and successful CRM adoption. On average, an enterprise reported a median savings of $8.66 million for digital adoption of their CRM system.
According to the study results, companies are increasingly investing in enterprise applications as part of their digital transformation initiative, including SalesTech tools. While CRM systems such as Microsoft Dynamics, Salesforce, HubSpot, Oracle, SAP, are some of the most popular options, enterprises are challenged with user adoption of these tools due to the complexity of customization and updates that are rolled out at a steady pace. As such, these changes impact the employee experience and their adoption of CRM systems – preventing enterprises as a whole from a successful digital adoption while simultaneously affecting their bottom line.
Whatfix’s study found that more than half of enterprise sales representatives love their CRM system and use it often, but they face numerous barriers to full adoption, such as lack of training and time-consuming data entry. As more companies move their CRM solutions to the cloud, using a DAS provides employees seamless onboarding, as well as ongoing learning and development throughout their entire workflow.
“While a majority of enterprises have deployed CRM systems, industry research shows that less than 46% of sales reps use their company’s CRM and that 70% of CRM implementations fail to achieve their expected outcome. Our CRM Survey confirmed that enabling sales rep adoption of CRM via a digital adoption platform delivers 11-30% higher sales rep productivity and tangible savings of $8.66M annually for a typical enterprise,” says Khadim Batti, CEO and Co-Founder of Whatfix.
Whatfix is a Digital Adoption Solution that disrupts Application Training, Learning, and Support content by providing Contextual, Interactive, Real-Time, and Autonomous user guidance- driving additional adoption and productivity gains. Whatfix has a proven record of increasing employee productivity by 35%, reducing training time and costs by 60%, reducing employee case tickets by 50% and increasing HCM data accuracy by 20%. Used by over 500 companies worldwide including Cardinal Health Canada, Cisco, Experian, DaVita Healthcare, BMC Software Inc., and many more.