6 Major Players in Sales Performance Management Platforms, 2020

6 Major Players in Sales Performance Management Platforms, 2020

These providers have recently been named major players in sales performance management platforms for 2020 by analyst house Gartner, Inc.

Sales performance management platforms come in a variety of shapes and sizes to meet the ever-changing needs of organizations and their increasingly complex environments. Enterprises require solutions that can serve a number of different use cases and address needs like compensation plan optimization and next-best-action recommendations for sales reps. There are both small and large providers that offer software to help these companies with both niche and common challenges, though choosing the vendor(s) that are right for your specific environment can be a daunting task.

The following providers have recently been named leaders in the 2020 Gartner Magic Quadrant for Sales Performance ManagementThe report, which highlights and scores the top products in the industry, features these tools as being cornerstones in the space. Each provider’s market share and product portfolios differ, which is what makes them interesting to the wider audience of sales performance managers. Niche and emerging vendors can only hope to replicate the kind of market presence that these providers have earned over a sustained period of time. Here we provide a brief blurb about each and links to product details so you can learn more.

Note: The following vendors are listed in alphabetical order.

Anaplan empowers sales agents to improve their go-to-market strategy with an optimized sales performance management solution. It gives users a single platform for managing a sales organization top to bottom. With dynamic insight into your entire organization, users can anticipate market changes and act accordingly. Motivate the correct sales behaviors, model future performance, and maximize selling time. Anaplan connects sales planning, sales incentives, and sales insights while offering additional solutions for finance, supply chain, marketing, IT, and workforce.


Optymyze transforms sales operations into a strategic competitive advantage, combining sales performance management and sales operations management. It enables sales improvement with a set of integrated, no-code, scalable cloud platforms and applications that allow users to quickly adapt to change. Features include compensation management, quota management, territory management, data management, and much more. With Optymyze, users can easily plan, automate, and manage every aspect of their sales process.


Oracle’s SPM platform empowers its users to drive revenue optimization; with advanced incentive compensation, quota, and territory management tools, sales managers and sales operations staff can align individual sales rep goals with the company’s overall sales strategy. Ditch the spreadsheets and choose a platform that uses connected data across finance, sales, partner, and service operations. Drive successful sales behaviors, optimize coverage, and continue to plan with methodologies powered by artificial intelligence, data, and real-time market insights.


With SAP, users can take a holistic approach to ensure sales representatives are set up for success. The platform is an end-to-end configurable solution that can manage users’ entire incentive compensation processes from sales order to payment, for both direct and indirect sales forces. It reduces commission errors, aligns sales to corporate goals, and helps sales managers spend their compensation budget wisely. This out-of-the-box solution delivers transparent incentives in an agile manner and gives users the power to change sales behaviors.


Varicent provides business tools for Incentive Compensation Management (ICM), territory, quota, and channel management. Its augmented intelligence-powered platform enables users to quickly see and address sales trends, problem areas, and opportunities, by predicting outcomes and prescribing actions to optimize revenue. Varicent distributes detailed commission statements to sales professionals, allowing them to conduct more customer-facing activities and produce more accurate calculations. With greater visibility across the sales organization, sales leaders can drive performance and revenue.


With Xactly, users can identify opportunities to reduce friction in their sales planning processes and guide their organization through an SPM transformation that delivers concrete results. Xactly delivers a scalable platform that helps break down silos, leverage cross-functional data, and empower users to work efficiently and drive performance gains. Automate and streamline sales ops so that teams can spend more time growing your business and less time struggling with spreadsheets or sifting through batches of data.


Anna Birna Turner

Anna is an enterprise technology writer covering Marketing Automation, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). Feel free to reach out to her at any time at abturner@solutionsreview.com
Anna Birna Turner