The Accreditation Council for Medical Affairs (ACMA) recently announced the public availability of its medical CRM, ACMA Engage. This platform was designed based on input from medical affairs and technology leaders across the life sciences industry, and is focused on the goals and activities of field medical and headquarters-based medical affairs teams. This release is significant, as older medical CRM platforms tend to be overly complicated and adapted from systems originally intended for pharma sales and marketing teams.
The Accreditation Council for Medical Affairs (ACMA) strives to help medical affairs professionals achieve the highest standards for excellence. This organization provides a comprehensive solution suite to medical affairs teams around the globe. The company’s flagship Board Certified Medical Affairs Specialist (BCMAS) professional certification program for MSLs and Medical Affairs professionals is the industry standard now in over 40 countries. The ACMA also provides medical CRM, AI-powered predictive analytics, medical information outsourcing, prior authorization certification, and medication safety and regulatory affairs services.
ACMA Engage can both integrate with currently used pharma CRM platforms and also includes traditional features such as contact information, territory planning, activity management, and administrative reporting. The platform also offers sophisticated features such as instant access to scientific resources, multi-source KOL profiles, medical information request tracking, integrated mapping, outcomes-based education modules, clinical trials management, advanced analytics, and a 360-degree view of compliant KOL communication.
“Medical affairs and medical science liaison (MSL) leaders told us they needed a CRM system designed for them from inception that can help them better manage both their key opinion leader relationships and other in-house activities,” says William Soliman, Founder and CEO of ACMA.