Zeotap has recently announced an oversubscribed $42 million Series C round following 431% growth in revenue run rate in the previous accounting year. This new funding reflects Zeotap’s achievements in building a platform that enables brands to connect and transform their first-party data into actionable customer intelligence in multiple countries. Half the investment was secured this year, with the remainder being raised last year from existing backers.
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. It enables brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Its independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
Zeotap has also attracted several prominent business angels including Eric Roza, former leader of Datalogix and Oracle Data Cloud, Chris Scoggins, former GM at Oracle Data Cloud and Board Member at Kissmetrics and Samba TV, Taylor Barada, former VP of Corporate Development, Strategy and Strategic Partnerships at Adobe, Bernd Miehler, former EVP at TeamViewer, Andy Bursky, Chairman at Atlas Holdings, and Jim Thoeni, current CRO at Zeotap and former AVP at Salesforce, among others. Existing investors that also participated include New Science Ventures, Capnamic Ventures, Iris Capital, HERE, Innov8 (Singtel), and IONIQ.
With the new funding, Zeotap will not only continue to invest in its customer intelligence platform but will also double down on ID+, its recently launched universal marketing identity solution. The ID+ project will empower the marketing ecosystem ––brands, publishers, and vendors alike–– with a privacy-compliant mechanism to overcome identity resolution challenges arising from cookie/identifier restrictions and increasingly stringent regulation across the world.
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