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Top MarTech News From the Week of December 16th: Updates from Qualtrics, Zoho, Crownpeak, and More

MarTech News December 16th

MarTech News December 16th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 16th. This round-up covers announcements and updates from companies like Qualtrics, Zoho, Crownpeak, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 16th.

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Top MarTech News From the Week of December 16th, 2022

Casted Reveals a New Program for Startups

Casted—a podcast and video marketing platform for B2B marketers—has revealed Casted for Startups. The new program will provide qualifying startup companies access to the Casted platform at a discount of up to eighty-two percent of Casted’s standard pricing, helping them maximize the quality and measure the success of their podcast and video marketing content. To qualify, startup organizations must have 50 or fewer employees and have raised less than $10 million in capital funding.

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Crownpeak Acquires Attraqt to Expand its DXP Offerings in the E-Commerce Market

Crownpeak, a digital experience platform (DXP), has acquired Attraqt, an omnichannel AI-powered product search, recommendation, and merchandising software for the e-commerce market. The acquisition will help Crownpeak broaden its composable digital experience product offerings with e-commerce-specific capabilities, complement its worldwide enterprise customer base, and expand its global strength with Attraqt’s concentration in the United Kingdom, France, and Germany.

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Drupal Releases the Newest Update for its Open-Source CMS

Drupal, an open-source content management system for companies of all sizes, has launched a new upgrade for its software platform. With Drupal 10, the company is introducing new tools to help developers and users improve how they develop versatile, structured content for dynamic web experiences. The enhancements include a “modernized” backend look, improved site builder tools, streamlined content authoring features, upgraded user experience, and more. Drupal 10 is built on the latest Symfony 6.2 version and is available now.

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Matik Launches an App for Salesforce

Matik, an automation platform designed for data-driven content, has announced the Matik App for Salesforce, a tool that enables users to create customized, data-driven Google Slides and Microsoft PowerPoint presentations without leaving the Salesforce platform. The app pulls data from Salesforce and builds Google Slides or Microsoft PowerPoint decks with text, tables, charts, and images that users can edit and personalize as needed. The Matik App for Salesforce also tracks the content users create within Salesforce so they can look up past presentations or create reports.

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Qualtrics Introduces New Innovations to its Experience Management (XM) Platform

Qualtrics has announced several innovations for its experience management solution suite to help companies improve their understanding of customer desires and deliver personalized experiences in real-time and at scale. The updated features include an enhanced Experience iD (XiD) dashboard experience, automated workflows that provide actionable insights to help users develop personalized experiences, and the capability to view and connect customer experience data from a single dashboard.

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Salesforce Announces its New DevOps Center

Salesforce has announced the general availability of DevOps Center, a new product designed to help teams improve how they collaboratively develop, test, and deploy custom technology solutions across the Salesforce ecosystem. The DevOps Center includes features for customized pipelines, tracking changes, integrating with Source Control, organizing work, and visualizing the deployment pipeline. The product is available today at no additional cost in most Salesforce licenses.

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Solutions Review Names 2023 Vendors to Watch in the CRM and Marketing Automation Marketplaces

As part of the WorkTech Insight Jam, the team at Solutions Review compiled a list of MarTech software providers worth watching in the coming year. These Vendors to Watch have met at least two of our five points of inclusion and represent to some degree the evolution of the marketplace. It’s in that spirit we turn our attention to the immediate future. Learn why BenchmarkONE, Drip, Forsta, HCL Unica, Jabmo, Klaviyo, Sendinblue, Thryv, and Virtuous made the list in the article below.

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Unanet Receives a Strategic Investment and Expands its Executive Team with New Board Members

Unanet—a provider of project-based ERP and CRM solutions for government contractors (GovCons), engineering and construction (AEC), and architecture firms—has received a new round of strategic financing from Onex Corporation. The investment will help the company accelerate its go-to-market strategies, product innovation, and growth strategies. Alongside the funding, Unanet also announced that it appointed three new board members for the company’s executive team. New board members include Tony Catalfano, former CEO of Worldplay U.S., Zach Levitt, Senior Principal of Onex Partners, and Jim Reagan, Former Executive Vice President and CFO of Leidos.

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Zoho Details New Features for its Zoho Desk Platform

Zoho has released several new tools for Zoho Desk, its customer service platform. The new features are designed to help customer service teams meet changing customer and business needs. Features include an updated user interface and capabilities that combine human-driven and bot-powered conversational service experiences to help agents improve engagement, deliver valuable customer experiences, minimize friction, and remove the guesswork for service representatives.

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