Top MarTech News From the Week of February 10th: Updates from Optimove, Sendinblue, Zoho, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 10th. This round-up covers announcements and updates from companies like Optimove, Sendinblue, Zoho, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 10th.

Top MarTech News From the Week of February 10th, 2023

Optimove Launches a New SMS Marketing Solution

Optimove has announced the launch of OptiText, a native SMS marketing solution designed to help marketers capitalize on the benefits of native SMS in a single integrated platform. The new solution allows users to leverage first-party customer data stored in the Optimove CDP to create personalized SMS campaigns, streamline campaigns by consolidating efforts into one multichannel platform, start SMS campaigns that work alongside other marketing channels in the customer journey, measure the impact of those campaigns, and more.

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Sendinblue Acquires Captain Wallet, a Mobile Wallet Marketing Company

Sendinblue, a digital marketing solution provider, has acquired Captain Wallet, a start-up mobile wallet marketing company. The acquisition will help Sendinblue expand its presence in valuable markets and address the needs of retailers by providing them with a customer loyalty and retention channel for businesses of all sizes. Captain Wallet will remain independent while bringing its expertise in mobile wallet marketing to Sendinblue. Companies can also continue to purchase Captain Wallet independently of other solutions offered by Sendinblue.

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Tray.io Announces a Lead Lifecycle Management Solutions

Tray.io, a low-code automation and integration company, has announced a new Lead Lifecycle Management solution to help companies recapture revenue lost by leaky lead funnels. The new functionalities will help RevOps teams break down interdepartmental siloes, gain deeper visibility into the buyer journey, and boost revenue. Some features of the new solution include standardized, plug-and-play templates for lead capture, streamlined integrations with existing tech stacks, purpose-built connectors for cross-departmental tools, and more.

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Zmags Expands its Frontend-as-a-Service Platform with New Functionalities

Zmags, a Frontend-as-a-Service platform built for e-commerce marketers, has announced the release of Fastr Frontend, a Frontend-as-a-Service solution built for the business user. The new solution “unlocks” the data often lost in a company’s e-commerce tech stack and helps businesses use it to spotlight the best products for particular audiences. Fastr Frontend automatically updates storefronts with back-end data to ensure that only items currently in stock are prominently featured on a company’s e-commerce site.

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Zoho Expands its Workplace Product Suite with New Collaboration Technologies

Zoho Corporation, a leading technology company for businesses worldwide, has revealed details on its new unified communications platform, Trident. Zoho Trident is a collaboration, communication, and productivity experience platform that combines mail, messages, audio/video calls, tasks, calendars, and other outlets into a single location. Zoho also announced features for other solutions in the Zoho Workplace suite, including mobile device management, universal drag-and-drop functionality, OTP-restricted emails, an AI-based grammar tool called BluePencil, and more.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

The Value in Optimized Pricing (and How to Achieve It), by Mitch Lee of Vendavo

As part of Solutions Review’s Expert Insights Series, Mitch Lee, a Profit Evangelist at Vendavo, summarizes the value of optimized pricing and outlines how a company can utilize it in their business. His article outlines what optimized pricing is, why it’s valuable, and how companies can create an optimized pricing strategy that maximizes profits, reacts to market changes, delivers measurable ROI improvements, and provides insights into customer behavior.

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How Classy Upleveled its Content Governance with a Sales Enablement Platform, by Brad Chrisakis of Classy

As part of Solutions Review’s Expert Insights Series, Brad Chrisakis, the Director of Enablement & Solutions Engineering at Classy, outlines how his company used the sales enablement platform Highspot to improve its content governance efforts. The article outlines why Classy needed a sales enablement solution and examines how Highspot’s product helped meet their needs.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.