Top MarTech News From the Week of August 25th: Updates from Bloomreach, Twilio, Creatio, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 25th. This round-up covers announcements and updates from Bloomreach, Twilio, Creatio, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 25th.

Top MarTech News From the Week of August 25th, 2023

Bloomreach Announces an AI-Powered E-Commerce Solution

Bloomreach, an e-commerce experience solution provider, has announced a new conversational shopping product for e-commerce. Titled Bloomreach Clarity, the new solution is powered by generative AI and large language models (LLMs) and can help brands engage with shoppers by giving them personalized product expertise. E-commerce businesses can use Clarity to prompt conversations based on a customer’s current journey, curate customized conversations based on browsing behavior, refine AI-powered conversations with brand guidelines, and more. Brands can sign up for the waitlist today.

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Constellation Research Releases its 2023 ShortList for B2B Marketing Automation for the Enterprise

Strategic advisory and analyst firm Constellation Research recently released its updated Constellation ShortList B2B Marketing Automation for the Enterprise. The report from Liz Miller spotlights eight platforms that companies should be paying attention to, including Acquia Marketing Cloud, Adobe Marketo Engage, Creatio, Demandbase, Microsoft Dynamics 365 Marketing, Oracle Fusion Marketing, Salesforce Marketing Cloud Account Engagement, and SAP Emarsys Customer Engagement. Constellation evaluated approximately fifty solutions in the B2B marketing automation marketplace for enterprise companies and selected these based on market share, client inquiries, partner conversations, internal research, and more.

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Constellation Research Releases its 2023 ShortList for Event Marketing & Management Software

Strategic advisory and analyst firm Constellation Research recently released its updated Constellation ShortList Event Marketing & Management Software. The report from Liz Miller spotlights ten platforms companies should be paying attention to. These include Bizzabo, Certain, Cvent, Eventzilla, Hopin, RainFocus, Splash, Stova, Whova, and Zoho Backstage. Constellation evaluated approximately twenty-five solutions in the event marketing ecosystem and selected these based on market share, client inquiries, partner conversations, internal research, internal research, and more.

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Constellation Research Releases its 2023 ShortList for Customer Data Platform (CDP)

Strategic advisory and analyst firm Constellation Research recently released its updated Constellation ShortList Customer Data Platform (CDP). The report from Liz Miller spotlights eleven platforms companies should be paying attention to. These include Adobe Real-Time CDP, Acquia CDP, Amperity, BlueConic CDP, Microsoft Dynamics 365 Customer Insights, Oracle Unity, SAP CDP, Salesforce Data Cloud, Tealium, and Zeta CDP+nt. Constellation evaluated approximately fifty solutions in the customer data platform marketplace and selected these based on market share, client inquiries, partner conversations, internal research, internal research, and more.

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Creatio Details its New Partnership with Nityo Infotech Corporation

Creatio has announced a new partnership with Nityo Infotech Corporation, an IT services and solutions company. The partnership will combine Nityo Infotech’s expertise with Creatio’s composable no-code platform, allowing global organizations to automate workflows and improve their customer engagement efforts. Alex Donchuk, the Senior Vice President of Global Channels at Creatio, says, “As enterprises face the challenges posed by the unceasing tides of digital evolution, we join efforts with Nityo Infotech Services to empower more global businesses with no-code, spanning a wide range of industries. Our goal is to provide them with the tools needed to not only stay competitive but to excel and thrive in this dynamic landscape.”

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GrowthLoop and Google Cloud Expand Their Partnership

GrowthLoop, an AI-powered marketing software solution provider, has expanded its partnership with Google Cloud. The partnership will leverage Google Cloud’s BigQuery and generative AI capabilities to help companies transform how they segment, active, personalize, and measure their marketing efforts. As part of the expanded partnership, the companies have released four innovations to accelerate the ROI for marketers. These innovations include generative AI personalized content, customer journey orchestration functionalities, customer journey development tools, and more.

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Onfolio Holdings Releases Get Quick, an AI-Driven Tool

Onfolio Holdings—a holding company that acquires and manages online businesses—has launched Get Quick, a new AI-driven tool designed to help website owners understand and address Google Lighthouse page speed and search engine optimization (SEO) data. Get Quick allows users to enter their URL at no cost, receive an explanation of their current Google Lighthouse results, and get suggestions to address possible issues. Onfolio plans to develop Get Quick into a full-suite SEO audit tool over time.

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Outreach’s Sales Execution Platform is Now Available on the Microsoft Azure Marketplace

Outreach, an AI-powered sales execution platform for revenue organizations, has announced the availability of the AI-powered Outreach Sales Execution Platform on the Microsoft Azure Marketplace. Outreach customers can utilize Azure’s trusted cloud platform, benefit from streamlined deployment projects, and experience a simplified procurement process with Azure Marketplace’s consolidated billing, custom pricing, and terms.

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Salesforce Launches AI-Powered Features for its Field Service Solution

Salesforce has launched several new AI-powered Field Service features to help companies across industries improve their field operations, maximize productivity, drive revenue, and deliver trusted customer experiences. These AI-powered capabilities empower customers to self-book appointments and track the progress of a service visit on the messaging channel of their choice. Additionally, mobile workers can use these tools to predict job length, ensure they have the parts they need for a job, reserve work capacity to meet demand, and auto-generate briefings before a service call.

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Twilio Expands its Platform with New AI Capabilities

Twilio, a customer engagement platform provider, has announced CustomerAI at the SIGNAL 2023 event. The new suite includes predictive and generative AI tools and new CDP innovations to help brands expand their customer data, improve how they active it, and deepen their understanding of that data. Other announcements from SIGNAL 2023 include the general availability of its Virtual Agent with Google Dialogflow CX, a CustomerAI Generative Email design offering, and more features powered by generative AI technology.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Hybrid AI is the Future of Responsible and User-Centric Technology, by Joe Xavier of Grammarly

As part of Solutions Review’s Contributed Content Series, Joe Xavier, the Chief Technology Officer at Grammarly, in collaboration with generative AI technology, explains how hybrid AI will be the future of responsible, user-centric technologies. Xavier’s article explores how teams can develop responsible AI programs, improve the quality of their GPT-generated content, and why including humans in the process is essential.

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The Link Between Customer Data Platforms, Machine Learning, and Scaling Customer Experiences, by Arnaud Prades at Acquia

As part of Solutions Review’s Contributed Content Series, Arnaud Prades, the Director of Machine Learning at Acquia, outlines the links between customer data platforms (CDPs), machine learning, and scaling customer experiences. In the article, Prades goes through how machine learning technology works in a CDP, how it enables companies to improve customer experiences at scale, and more.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.