Top MarTech News From the Week of November 17th: Updates from Acquia, Salesforce, Brevo, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 17th. This round-up covers announcements and updates from Acquia, Salesforce, Brevo, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from November 17th.

Top MarTech News From the Week of November 17th, 2023

Acquia Releases New Features for the Acquia Site Studio Solution

Acquia, a digital experience solution provider, has announced several new functionalities for Acquia Site Studio, its low-code Drupal website builder. With these new features, developers and marketers can create and manage digital experiences for headline applications and traditional Drupal websites using the same content. This makes it easier for marketers to create memorable experiences from a single content platform, reducing the pressure on development and IT resources. The update requires users to have Acquia Site Studio 7.4 and above alongside a modern version of Drupal.

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Act-On Adds Direct Mail Capabilities to its Marketing Solution Suite

Act-On Software, an enterprise marketing automation solution provider, has expanded its omnichannel marketing capabilities to include direct mail, allowing marketers to reach customers and prospects across physical and digital channels. The new direct mail capabilities will be fully integrated within Act-On’s automated programs (APs), allowing users to work alongside third-party vendors to execute direct mail strategies that expand their marketing outreach efforts. Act-On’s CEO, Kate Johnson, says, “This integration is yet another avenue for marketers to reach prospects and customers to build pipeline and customer satisfaction.”

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Airship Expands its Mobile App Experience Solution with New Experimentation Tools

Airship, a mobile app experience company, has introduced several enhancements to its platform to help users improve their continuous experimentation and optimization efforts. These enhancements include the launch of the Experimentation Hub, a new dashboard that allows Airship users to create, launch, and evaluate experiments. Other additions include Holdout Experiments—a new feature that expands Airship’s A/B testing and control group functionalities—and Feature Flags, which enable teams to turn various functionalities on and off, run tests with control groups, make experience enhancement before releasing them to audiences, and more.

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Brevo Launches New MMS Capabilities

Brevo, a CRM solution provider, has announced the availability of a Multimedia Messaging Service (MMS) for its US-based customers. With these new MMS functionalities, Brevo users can add a single image—up to 850 KB—in their MMS outreach alongside 1,600 characters of text. The MMS capabilities can create SMS campaigns, monitor metrics, manage segmented contact lists, and more. The new functionality is designed to help smaller businesses prepare for the upcoming holiday shopping season by making it easier to create and optimize differentiated touchpoints with their prospective customers.

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DocuSign Details a New Integration with WhatsApp

DocuSign—an e-signature and intelligent agreement solution provider—has launched WhatsApp Delivery, which allows users to close deals via the popular messaging platform. The new expansion is designed to help companies reach signers through their preferred communication platform. For example, the DocuSign eSignature integration of WhatsApp can send users real-time notifications linking to agreements, increasing transaction speed, giving businesses a broader reach, curating better user experiences, and ensuring privacy.

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GrowthLoop Reveals New AI-Powered Features Created in Partnership with Google Cloud and Snowflake

GrowthLoop, a composable CDP solution provider, has announced a collection of generative AI-powered product enhancements built on Google Cloud. The new functionalities include Audience Studio, Generative Content, Omnichannel Journeys, and Automated Learning and Optimization. GrowthLoop also announced new product enhancements in collaboration with Snowflake. Together, the companies will help companies address customer needs, manage audiences, and use embedded generative AI to create content throughout the campaign design and launch process.

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PathFactory and Resulticks Detail a New Partnership

PathFactory, a B2B content intelligence platform, has announced a new partnership with Reuslticks, a global provider of customer engagement and connected experience solutions. The partnership, facilitated by A Next-Gen Holdings, will help companies improve their B2B marketing, audience engagement, and sales enablement efforts. It will also involve the integration of Resulticks’ RESUL platform, allowing PathFactory customers to identify and target qualified leads and customers, nurture them throughout the sales funnel, and track their progress with analytics.

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Salesforce Announces New AI Functionalities for its Sales Cloud Solution Suite

Salesforce has announced several new AI and data innovations for its Sales Cloud solution suite. This includes Copilot for Sales, a new embedded AI Assistant designed to help sales representatives, leaders, and operations teams sell faster, maximize seller productivity, and boost business revenue. Other capabilities include new automated prospecting, process intelligence, AI-powered sales call summarization, and generative sales email tools. These will help users connect real-time internal Salesforce data with external data sets to develop prospect lists, optimize performance indicators, identify buyer intent, and enable sellers to bring Sales Cloud to their Outlook, Gmail, and web browsers.

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SplitMetrics Announces its Acquisition of App Radar

SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an app marketing and analytics platform. The acquisition will help SplitMetrics create a comprehensive platform that provides users with AI-powered services, including paid user acquisition (UA), conversion rate optimization, data analytics, and app store optimization. SplitMetrics and App Radar will continue to operate as separate brands and provide their services to customers across Europe, the UK, North America, and the APAC region.

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Vericast Partners with MessageGears to Release a Customer Messaging Platform

Vericast, a marketing solution provider, has announced that its NXTDRIVE clients can now access an integrated customer messaging platform designed to improve scalability, speed, and efficiency. The customer data marketing platform (CDMP)—developed as part of a strategic collaboration with MessageGears—will help brands elevate their communications, uncover additional opportunities in first-party data, and deliver personalized messages through email, short message services (SMS), and push notifications.

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6sense Debuts a New Campaign Management Integration with LinkedIn

6sense, an Account Engagement Platform for B2B teams, has launched 6sense Campaigns for LinkedIn. With this new campaign management integration with LinkedIn, 6sense users can launch cost-effective, hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly in the 6sense Revenue AI platform. The integration will also allow users to leverage 6sense’s data tools to target their LinkedIn campaigns through off-platform audience syncs, making leveraging advanced targeting and ad format options in the platform easier.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

The 5 Trends That Should Shape Your Email Marketing Approach in Q4, by Brian McKenna at DMi Partners

As part of Solutions Review’s Contributed Content Series, Brian McKenna, the VP of Email Marketing at DMi Partners, outlines the five trends marketers should use to shape their Q4 email marketing efforts. These trends include an increased focus on privacy, KPI measurement, advanced personalization, artificial intelligence (AI) technologies, and additional accessibility functionalities.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.