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Top MarTech News From the Week of December 8th: Updates from Jabmo, Kustomer, Revenue Grid, and More

MarTech News December 8th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 8th. This round-up covers announcements and updates from Jabmo, Kustomer, Revenue Grid, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 8th.

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Top MarTech News From the Week of December 8th, 2023

Jabmo Details the Newest Release of its Account-Based Marketing Platform

Jabmo, a B2B account-based marketing (ABM) platform part of the Expandi Group, has announced details on the latest release of its solution. The newest release will see the full integration of IP-based Account Tracker. This solution identifies unknown website visitors by matching IP addresses with addresses in a company’s existing database. Other additions include integrations to help businesses refine their marketing strategies, fuel growth by identifying unknown prospects with critical insights, and run personalized ads directly from the platform.

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Kustomer Debuts a New AI-Powered Chatbot

Kustomer, an AI-powered customer service CRM solution, has announced KIQ Customer Assist, an enhanced chatbot powered by multiple engines, including OpenAI’s ChatGPT. This new tool leverages “cutting-edge” AI language models capable of resolving customer issues with secure, accurate, and natural-language models sourced from a customer’s support content. It will also allow brands to engage with customers across multiple channels, unlock personalization CRM data, elevate customer experiences, integrate conversation data from previous interactions, reduce costs with end-to-end automations, and more.

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Revenue Grid Releases New Features for its Winter 2023 Product Update

Revenue Grid—a revenue operations and intelligence platform for global sales teams—has announced several new features and enhancements to help companies improve sales productivity and streamline collaborative workflows. These new features, available in Revenue Grid’s Winter 23 product release, will enable organizations to use AI and data-capturing technology to unlock better revenue opportunities, identify actionable insights, manage workflows from a single location, improve report collaboration efforts, and more.

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Sprinklr Launches New AI Features for its Customer Experience Management Platform

Sprinklr, a customer experience management platform, has launched Conversational AI+ in Sprinklr Service. The update is part of Sprinklr’s Release 18.11 and will empower businesses to deploy and scale generative AI-powered bots capable of having human-like text and voice conversations. Additionally, the new features can reduce deployment times, boost sales with automated product recommendations, reduce costs with AI-powered voice bots, and improve self-serve rates by equipping customers with a conversational interface.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

WorkTech Predictions from Industry Experts for 2024

As part of Solutions Review’s annual WorkTech Insight Jam, we called for the industry’s best and brightest to share their ERP, BPM, CRM, and Marketing Technology predictions for 2024 and beyond. The experts featured represent some of the top WorkTech solution providers with experience in these marketplaces, and each projection has been vetted for relevance and ability to add business value.

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The Marketing Technology Vendors Worth Watching in 2024

Solutions Review’s Vendors to Watch is an annual listing of solution providers worth monitoring in 2024 and beyond. This year, we’ve spotlighted five WorkTech vendors making a name for themselves. They include Brevo’s CRM solution suite, BUSINESSNEXT’s AI-and-ML-driven platforms, ClickUp’s project management application, Contentful’s composable content platform, Kentico’s digital experience solution, and’s conversational AI offerings.

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Celebrating National Salesperson Day: 5 Tips For Salespeople to Supercharge Their Success, by Sean Evers at Pipedrive

As part of Solutions Review’s Contributed Content Series, Sean Evers, Pipedrive’s VP of Sales & Partner, commemorates National Salesperson Day by sharing tips to help sales teams maximize their successes. These tips include prioritizing professional relationships, being interested in what people are saying, using data to direct sales strategies, committing to continuous learning, and improving time management.

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Three Steps to Maximize Social Sales for the Holidays, by Nicola Kinsella of Fluent Commerce

As part of Solutions Review’s Contributed Content Series, Nicola Kinsella, the SVP of global marketing at Fluent Commerce, outlines three steps retailers can use to maximize their social sales during the holiday season. The steps she outlines include maintaining consistent inventory management, using available stock to inform social ads, and scaling the customer service channels you use.

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