6 Marketing Technology Vendors Worth Watching in 2024

Solutions Review’s Vendors to Watch is an annual listing of marketing technology vendors and solutions that we believe are worth watching in 2024.

The process of searching, evaluating, purchasing, and deploying a Customer Relationship Management (CRM) or Marketing Automation solution is not as simple as it once was. There’s no such thing as a one-size-fits-all approach to MarTech software, especially since solutions come in various flavors, and each features a particular set of capabilities, strengths, and drawbacks.

To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of MarTech software. Whether it’s inclusion in a recent analyst report, the release of an innovative new tool, or a bump in venture funding, these marketing technology vendors have earned watch list status from Solutions Review for the year ahead. Companies are commonly included if they demonstrate a product roadmap aligning with our meta-analysis of the marketplace. Other criteria include recent and significant funding, talent acquisition, disruptive or innovative new technology or product, or inclusion in an analyst publication.

The Marketing Technology Vendors to Watch in 2024

Brevo

Description: Brevo, formerly Sendinblue, is a CRM solution suite that helps businesses develop, maintain, and retain customer relationships across email, SMS, chat, and other channels. As part of its marketing platform, Brevo equips its users with marketing tools for growing email lists, designing messages, optimizing campaigns, and analyzing results. Brevo isn’t a newcomer to the marketing technology field, but its rebranding started several notable advancements for the platform. These include new MMS capabilities and a new version of its sales platform, including business updates like the appointment of Isabelle Guis as CEO of North America and Global CMO and its “Centaur status” achievement.

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BUSINESSNEXT

Description: BUSINESSNEXT is a solution suite provider that equips companies worldwide with cloud-agnostic, AI-and-ML-driven platforms focused on enabling digital transformations. Its suite comprises CRMNEXT, DATANEXT, and CUSTOMERNEXT, which offer users tools for lead management, risk assessment, digital lending, sales management, service, and more. The company primarily focuses on banks and financial services brands from across the globe. In 2023, it reinforced that focus by releasing a unified digital lending platform and an AI-driven customer experience platform.

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ClickUp

Description: ClickUp is a task and project management application designed to help teams of all sizes plan, organize, and collaborate from a single, customizable app. The software comes with hundreds of features that businesses can customize for whatever use case they need. Alongside its sales, development, marketing, design, and other functionalities, ClickUp provides features to improve collaboration, streamline project organization, and track progress toward company goals. The brand is a rising name in the market and started the first half of 2023 with the launch of ClickUp 3.0, an expanded partner ecosystem, and a role-based AI assistant. It also opened a new office in Dublin as part of its continued expansion in Europe.

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Contentful

Description: Contentful is an intelligent composable content platform designed to help organizations use their digital content to deliver memorable customer experiences and make content a part of their strategic business assets. Its solution suite includes the Contentful Platform, Contentful Studio, and the Contentful Ecosystem. Together, these products combine the flexibility of composable content with AI to empower digital teams with the capabilities they need to drive business momentum. In 2023, Contently expanded its brand and offerings by partnering with brands like Twilio, WPP, BigCommerce, and AWS. It also released several new features, including AI-driven advancements and tools to help teams build digital experiences at scale.

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Kentico

Description: Kentico is a digital experience platform provider that helps companies drive better business outcomes with fewer resources by making it easier to deliver multi-channel digital experiences with a hybrid headless approach. Its platform, Xperience by Kentico, can minimize overhead, focus on customer needs, and empower teams to deliver better customer experiences across multiple channels. The last year saw the company appoint a new Chief Revenue Officer, VP of Engineering, and Chief Financial Officer. Gartner also named the company a Niche Player in its 2023 Gartner Magic Quadrant for Digital Experience Platforms.

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Yellow.ai

Description: Yellow.ai is a global provider of Conversational AI solutions. It focuses on providing autonomous, “human-like” experiences for customers and employees across industries. Its primary product offering is the no-code, generative AI-powered Dynamic Automation Platform (DAP), encompassing its Conversational Service Cloud, Commerce Cloud, and EX Cloud Offerings. Throughout the last year, Yellow.ai expanded its brand with several new partnerships, appointed a new Chief Revenue Officer, launched a generative AI platform to help users automate workflows, released a new Dynamic Conversation Designer tool, and more.

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Now Read: WorkTech Predictions from Industry Experts for 2024