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Top MarTech News From the Week of March 15th: Updates from Zendesk, Salesforce, Brevo, and More

MarTech News March 15th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 15th. This round-up covers announcements and updates from Zendesk, Salesforce, Brevo, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 15th.

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Top MarTech News From the Week of March 15th, 2024

Brevo Introduces a New Commerce Solution Suite

Brevo, a customer relationship management (CRM) provider, has announced the Brevo Commerce Suite, a new solution designed to provide retailers and e-commerce companies with a comprehensive view of their customer data. The solution suite—generally available now—will give the users tools for personalized, multi-channel customer communications, helping them improve how they retain and engage with customers. It will also allow users to increase customer lifecycle value, leverage consolidated customer insights, and optimize customer experiences.

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Creatio Debuts a New Copilot Tool Powered by AI and No-Code Technologies

Creatio, a global provider of a no-code platform, has announced details on its new Creatio Copilot tool. The tool combines AI and no-code technologies to help end-users, sales professionals, marketing teams, and customer service agents unlock new business efficiency, innovation, and growth levels. By utilizing Creatio Studio’s no-code tools, Creatio Copilot provides users with GenAI assistance throughout development processes, allowing no-code creators to design custom use cases with relative ease.

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DataGPT Launches its Dynamic Benchmarketing Tool

DataGPT, a conversational AI data analytics software provider, has announced Dynamic Benchmarking, a new tool that can help users analyze data, perform head-to-head comparisons of specific data segments, and more. With this tool, marketing and data teams can analyze user behavior over time and extract unique insights from different perspectives. Dynamic Benchmarketing is powered by DataGPT’s proprietary Lightning Compute engine and can help companies reduce costs, enhance efficiency, and make data analysis more accessible.

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Intellimize Details its New Integration with HubSpot

Intellimize—an AI experience optimization and personalization platform—has announced an integration with HubSpot’s CRM platform. The new integration will allow businesses to showcase dynamic content, enhance targeting precision, create personalized experiences, and unlock insights into website visitor interactions. For example, customers of both platforms can use the integration to deliver personalized buyer experiences that improve engagement and conversion rates.

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Mindtickle Appoints a New Chief Marketing Officer

Mindtickle, a revenue productivity platform, has appointed Joan Jenkins as Chief Marketing Officer, an industry veteran with over twenty years of experience leading high-performance teams and fueling company growth. Before joining Mindtickle, Jenkins was the CMO at Blueshift and previously held executive roles in companies like Druva, Informatica, Oracle, and Cisco. As Mindtickle’s CMO, Jenkins will help the company drive customer outcomes and increase market adoption of its revenue productivity solution.

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Oracle Expands its Fusion Cloud Application Suite with New Generative AI Capabilities

Oracle has announced several new generative AI capabilities for its Oracle Fusion Cloud Application Suite. The additions include generative AI capabilities embedded in existing business workflows across the supply chain, finance, HR, sales, marketing, and service processes in Oracle’s ERP, HCM, SCM, and CX solutions. This will help companies improve their decision-making, enhance employee and customer experiences, maximize productivity, be more competitive, reduce the cost of doing business, and support their industry needs.

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Salesforce Announces the General Availability of the Pro Suite

Salesforce recently announced the general availability of the Pro Suite, a new, flexible, scalable, and “all-in-one” offering designed to help smaller businesses use Salesforce’s CRM to maximize lead generation, drive sales, answer customer questions, and more. The Pro Suite is powered by Salesforce’s Einstein 1 and Data Cloud offerings. It expands on the capabilities of Salesforce’s Starter Suite, including its guided onboarding, pre-built dashboards, reporting templates, and built-in AI functionalities. Salesforce Starter customers can upgrade to Pro Suite to unlock deeper customization, automation, and other capabilities.

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Solutions Review is Hosting Amplitude for a Solutions Spotlight on March 27th

On March 27th, Solutions Review will host a Solutions Spotlight webinar with Amplitude, a digital analytics and event-tracking platform. During the hour-long presentation, attendees will gain a deeper understanding of Amplitude’s platform and demonstrate how companies can apply data insights into product-led growth workflows and use them in their ongoing marketing efforts. The webinar will also feature a Q&A section with Laura Schaffer, Vice President of Growth at Amplitude.

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Zendesk Acquires Ultimate, a Service Automation Provider

Zendesk has announced its plan to acquire Ultimate, a service automation solution provider. The acquisition will allow Zendesk to provide its users with AI agents that use enhanced intelligence to complement human expertise and be proactive problem solvers. Ultimate will also help Zendesk build on its Zendesk AI solution, offering companies greater flexibility and control over delivering customer support via workflow automation, autonomous AI agents, or human interaction.

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