Top MarTech News From the Week of June 13th: Updates from Freshworks, Salesforce, Pipedrive, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 13th. This round-up covers announcements and updates from Freshworks, Salesforce, Pipedrive, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 13th.

Top MarTech News From the Week of June 13th, 2025

Amplitude Unveils AI Agents for Continuous Product Innovation

Amplitude, a digital analytics platform, has launched Amplitude AI Agents, a suite of generative AI-powered tools designed to drive always-on product innovation. These agents are configured for a collection of specific use cases, including agents for website conversions, onboarding, feature adoption, monetization, and more. Spenser Skates, CEO and co-founder of Amplitude, says, “With Amplitude’s AI Agents working around the clock, product development shifts from a slow, step-by-step process to a high-speed, multi-track system where strategy, analysis, and action can happen at the same time.”

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CallMiner Details Its Collaboration and Integration with Microsoft Dynamics 365 Contact Center

CallMiner, an AI-powered conversation analytics provider, has announced a collaboration and integration with Microsoft Dynamics 365 Contact Center. The partnership will equip Microsoft customers with AI-powered conversation analytics for interactions occurring in the Dynamics 365 Contact Center. This will make it easier for users to maximize customer service representative effectiveness, understand the voice of the customer (VoC), improve proactive issue resolution, and meet contact center infrastructure and business intelligence requirements.

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Cresta Launches an Omnichannel AI Agent

Cresta, a contact center AI platform for human and AI agents, has introduced an intelligent omnichannel AI agent capable of delivering seamless customer experiences across voice and digital channels. The solution leverages advanced AI technologies to provide context-aware support that reduces customer effort and improves satisfaction. For example, the AI Agent can preserve context across channels, guide customers to the most effective channel, provide cross-channel support, adjust its tone to the needs of voice or chat, and use customer-specific interaction data to deliver personalized experiences.

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Freshworks Introduces New Features and Updates for Freddy AI

Freshworks, an enterprise-grade service software provider, has announced the “next generation” of the Freddy Agentic AI Platform. The latest release introduces multiple Freddy AI agents for various use cases, including email support, unified search, and root cause analysis. Other updates include new enhancements for Freshworks’ Copulot capabilities and the Freddy AI Agent Studio launch, a no-code platform designed to simplify the creation and deployment of autonomous AI agents. With this AI Agent Studio, service teams can automate and streamline customer support processes to improve experiences.

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Genesys Appoints a Chief Information Officer

Genesys, a global AI-powered experience orchestration solution provider, has appointed Trevor Schulze as Chief Information Officer (CIO). Schulze brings over 30 years of experience driving business success through innovative technology solutions, having previously served at companies like Alteryx, RingCentral, Micron Technology, and more. In his new role, Schulze will oversee the Genesys global information technology organization to advance its AI and cloud strategy, support its continued growth, and unlock new customer value.

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Hightouch Debuts a Same-Session Personalization Feature

Hightouch, a data and AI platform for marketers, has launched a same-session personalization capability. With this tool, brands and marketers can combine same-session data with the information from their data warehouse, including subscription status, historical behavior, and customer traits. That data will make it easier for teams to create personalized content and orchestrate seamless, real-time experiences across their entire marketing funnel.

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Insight7 Releases a Call Evaluation Platform

Insight7, a developer of conversational intelligence solutions, has launched its new Call Evaluation platform. Designed for everyday business users at mid-market companies, the platform can help teams across sales, customer support, quality assurance (QA), customer experience, human resources (HR), and compliance analyze video and audio calls at scale. The tool works by automatically transcribing, analyzing, and surfacing actionable insights, performance metrics, and coaching opportunities from conversations. This can help businesses evaluate reps, track improvement, and enhance customer experience in real-time.

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Intuit Mailchimp Announces New Tools and Integrations

Intuit—the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp—announced a new suite of tools and integrations designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data. The latest features include new pop-up templates, additional custom reports for the Metrics Visualizer tool, and enhanced lead generation integrations with platforms like Meta, TikTok, Google, Snapchat, and LinkedIn. The company also shared details on upcoming features, including new custom audience tools, SMS contact imports, and AI agents.

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Jasper Details Two New Offerings for Marketing Teams

Jasper, an agentic marketing platform, has announced two new offerings: Jasper Agents and Jasper Canvas. The company’s new Agents solution will provide teams with a suite of marketing-specific agents, with Canvas offering an intelligent, intuitive workspace for marketers. Together, these solutions will help teams push beyond the limits of chat-based AI tools and transform how modern marketers plan, collaborate, and execute strategies. Jasper will also launch a Model Context Provider in Q3 2025, which will extend the Jasper IQ solution.

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Oktopost Acquires Milk Video

Oktopost—a B2B social media management, employee advocacy, and marketing intelligence platform—has acquired Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition will help Oktopost continue to support B2B marketers as they create impactful content, deliver measurable business impact, and curate engaging content strategies. Daniel Kushner, CEO and Co-founder of Oktopost, says, “Our acquisition of Milk Video directly supports our mission to help marketers create smarter, more impactful content that drives real business results.”

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Pipedrive Revamps Its Partner Program

Pipedrive, a sales CRM for small businesses, has launched its revamped solution provider partner program to continue helping CRM consultants, system integrators, and service providers expand their business offerings. The updated program introduces a three-tiered partnership model, with Authorized, Gold, and Platinum tiers available to partners at various stages of growth. Each tier will offer increasing access to tools, training, and commercial incentives, alongside access to a dedicated partner portal, onboarding support, and a collection of commission, revenue-sharing, and licensing benefits.

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Precisely Adds New AI-Driven Features to Its EngageOne Solution

Precisely, a global data integrity company, has launched several AI-driven capabilities within its EngageOne customer communications portfolio. The latest advancements can improve customer engagement and streamline communications modernization for organizations in banking, insurance, telecommunications, and other regulated sectors. Specific additions and enhancements include an AI text-to-speech tool, conversational AI chatbots, smart escalation from AI agents to live agents, AI-powered template migrations, and AI contextual search.

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Salesforce Reveals Details on Marketing Cloud Next

Salesforce has announced Marketing Cloud Next, the latest evolution of its marketing solution. Built natively on the Salesforce Platform, Marketing Cloud Next is designed to bring agentic marketing to life through actionable data, cross-departmental workflows, and autonomous AI agents embedded throughout the customer funnel. Additionally, those AI agents can operate across Salesforce’s Sales, Service, and Commerce products, orchestrating 1:1 customer engagement across the whole funnel and handling complex tasks like campaign assembly, performance optimization, and 1:1 personalization at scale.

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Seismic Details Its Spring 2025 Product Release

Seismic, an AI-powered enablement solution, has announced its Spring 2025 Product Release, which aims to “transform” how revenue teams use AI to prepare faster, coach smarter, and create content. As part of the update, Seismic’s Aura AI agents are now embedded throughout the company’s Go-to-Market tech stack, enabling professionals, marketers, and sellers to own every customer interaction. Other additions include a new Role-Play Agent, updates to the Aura AI ecosystem, Seismic for Meetings templates, the Customer Stories Orchestrator tool, self-service reports, and Aura Chat.

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Skillsoft Announces a Partnership with Salesforce

Skillsoft, an online training platform, has partnered with Salesforce to bring Skillsoft CAISY agent actions to Agentforce and the Salesforce ecosystem. The partnership will help companies unlock deeper visibility into team performance, accelerate frontline workforce development through AI-powered learning, drive measurable improvements in customer service quality, and upskill and reskill their customer support teams at scale. Tyler Carlson at Salesforce says, “Having Skillsoft CAISY within Salesforce will unlock the next evolution of how humans and AI agents, together, deliver quality training and great customer experiences at scale.”

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TTEC Holdings and Zendesk Expand Their Strategic Partnership

TTEC Holdings, a customer experience technology and services company, has expanded its strategic partnership with Zendesk. The enhanced agreement builds on the companies’ long-standing collaboration by unlocking broader capabilities across the Zendesk platform to further scale CRM and workflow optimization. The expansion will also allow TTEC to ring its Amazon Connect integration capabilities to Zendesk implementations, harness Zendesk’s AI capabilities, and operate as a full-stack delivery and implementation partner across the entire Zendesk platform.

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Upstream Works Debuts the AgentNow Cloud Suite

Upstream Works, an omnichannel contact center solution, has announced the AgentNow Cloud Suite, which adds two tiers to the AgentNow product offering. With these updates, companies can utilize remote agents and specialists across their business networks, helping them respond to customer needs in real-time and improve efficiency when customer expectations are at their highest. Upstream Works AgentNow Standard and AgentNow Premium are now available on the AWS Marketplace or through the Upstream Works partner reseller community.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Mini Jam Q2, 2025 – AI Agents of Change: Watch All Sessions On-Demand

Centered on the theme “AI Agent of Change,” the quarterly Insight Jam virtual event brought together a global collection of industry experts and thought leaders to explore the emerging, evolving role of AI agents in the enterprise technology marketplaces. The panels and keynote presentations explored the various ways AI agents are affecting business processes, data management, governance, real-time data analysis, security, and ethics.

Watch Here.

The AI Effect: From Content Management to Content Innovation

In the latest episode of The Digital Analyst, John Santaferraro is joined by Hyland CEO Jitesh Ghai for a discussion on the transformation from content management to content innovation. Ghai explains how AI enables organizations to unlock value from unstructured data by giving it structure, allowing for analytics and automation previously impossible. They also discuss Hyland’s Content Innovation Cloud, which enables content, processes, and applications to automate mission-critical business workflows across sectors.

Watch Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.