John Joseph, President of DataGravity Highlights Eight Big Data Trends in 2014

John Joseph is the president of DataGravity.  Joseph says that this year enterprises will be using big data to improve business practices and increase revenue.  Joseph also says new business models will emerge with the increase in the number of companies using big data.  In a recent guest column to SiliconANGLE.com, Joseph wrote about eight key trends that will emerge from big data usage in 2014.

1. “Big data goes unstructured. In the coming year, the market will realize that unstructured data – email, documents, presentations, videos, blogs, social media, photos and other variable data sources – holds some of the most valuable information in an organization.”

2. “Insights for everyone.  In the coming year, we’ll see the pendulum swing from the data scientist to the business analyst, thanks to better data management and simplified technology.”

3. “Data silos come down. There will be a growing recognition that every time a user copies data from its native location onto Hadoop or other big data infrastructure, he is creating yet another silo that must be managed and integrated.”

4. “The social organization fuels internal collaboration. Businesses know how to watch social media and use it to interact with customers.  In the next 12 months, more of them will realize that internal efficiency and collaboration can benefit from many of the same technologies, tools and techniques.”

5. “New data specialties are born. As powerful visualization tools come on the market, users will be better equipped to perform their own analysis, reducing or avoiding dependencies on data scientists.

6. “Mobile access and analytics converge.  No 2014 predictions list would be complete without a mention of how the rise of mobile access will continue to affect business processes and possibilities.  Most of the above trends, including unified information access, visualization and social organizations, connect to the proliferation of mobile accessibility.”

7. “Calls for data governance grow insistent.  IT departments will become frustrated with the fact that they can’t answer simple questions.  Owning the data will be more important than ever, and governance will become a bigger topic.  Enterprise-ready management and governance features will become new requirements for cloud-based applications.”

8. “There will be a separation between the signal and the noise.  In the coming year, it will be essential for organizations to understand the full set of data they produce, as well as the types of analytics they could perform.  To separate the signal from the noise, businesses will need to spend more time defining their business objectives and key performance indicators (KPIs), and organizing their big data analytics programs around them.”

To read Joseph’s entire column, click here:

https://siliconangle.com/blog/2014/01/09/what-will-your-data-tell-you-in-2014/