Marketing Automation Buyer's Guide

ActiveCampaign Has Raised $240 Million for its CXA Platform

ActiveCampaign Raises $240 Million
ActiveCampaign Raises $240 Million

Source: ActiveCampaign

ActiveCampaign has announced that it’s raised $240 million in a new round of Series C financing. This funding, which brought the company’s total funding to $360 million, was spearheaded by new investor Tiger Global and included participation from Dragoneer and both existing investors, Susquehanna Growth Equity and Silversmith Capital Partners.

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ActiveCampaign provides businesses of all sizes with a customer experience automation platform (CXA) to automate and customize their marketing efforts. The platform is equipped with a suite of integrations and pre-built automations that combine email marketing, marketing, and CRM features. The platform’s functionalities can also help companies promote their segmentation and personalization efforts across social media, email outreach, messaging, chat, and text.

The company will use this investment to further its commitment to its growing customer base by supporting ongoing product development efforts, promoting its global expansion, and accelerating its ongoing partner ecosystem initiatives. The goal of these investments is to continue the company’s commitment to providing customers with a valuable, trustworthy platform. This announcement comes on the heels of ActiveCampaign surpassing $165 million in annual recurring revenue (ARR).

Jason VandeBoom, founder and CEO of ActiveCampaign, added the following statement to the press release announcing the news: “To have reached over 850 team members and over 145,000 customers in five years is incredible. We have used our own platform to achieve this growth, proving CXA is game-changing. I’m excited to welcome Tiger Global and Dragoneer as investors, and want to thank SGE and Silversmith for their ongoing investment and support, as this funding will allow us to further lead the CXA category, critical for companies to reach their growth potential.”

Learn more about ActiveCampaign.

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