Marketing Automation Software Solutions Directory

Below is a directory of Marketing Automation companies, vendors, tools and software solutions including a company overview, free trial links if applicable and contact information for the Top 28 Marketing Automation providers. If you would like a printed version of this page including complete solutions profiles and a list of the top questions to ask in an RFP – Request for Proposal, click here for a Free PDF.


 

Sponsored Solutions

Marketing Automation Solutions Review - ActiveCampaign
Solutions Overview

ActiveCampaign started as a solution to help business owners keep in touch with their contacts. They grew into a company offering eight solutions but cut it down to one SaaS platform. The platform has solutions for email marketing, marketing automation, as well as CRM and Sales Automation.

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More Detail

ActiveCampaign allows users full control of their campaigns. The data collection capabilities enhance the strength of automated campaigns. There’s no guess-work when harnessing detailed datasets

Contact

1 N Dearborn
Chicago, IL 60601
United States
+1 (800) 357-0402
ActiveCampaign

Free Trial

Marketing Automation Solutions Review - GetResponse
Solutions Overview

GetResponse offers a suite of simple and powerful solutions that can be scaled and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and more.

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More Detail

GetReponse’s suite of solutions gives users the ability to manage contacts in an efficient way. Each contact receives automated profiling, but users may also interject with custom tags to create unique segmentations.

Contact

71 Summer Street, 5th Floor
Boston, MA 02110
+1 (888) 295-2553
GetResponse

Free Trial

Marketing Automation Solutions Review - iContact
Solutions Overview

iContact began as an email marketing company for SMBs before becoming a larger entity for marketing automation and consulting. They offer detailed email marketing tools to help marketers deliver personalized messages.

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More Detail

iContact provides marketers with the capabilities to build meaningful email campaigns. Regardless of skill, users can harness iContact’s team of advisors and services to create optimal visuals for targeted customers.

Contact

2121 RDU Center Drive
Morrisville, NC 27560
+1 (877) 820-7837
iContact

Free Trial

Marketing Automation Solutions Review - Infusionsoft
Solutions Overview

Infusionsoft offers small businesses access to a marketing automation platform and CRM. The small business approach is emphasized as it only includes one user account in the base product. For clients new to marketing tools, Infusionsoft offers collaboration with an onboarding expert to initiate setup.

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More Detail

Infusionsoft’s focus on small businesses is reflected in the simplicity of their products. The company works closely with clients in the early stages of implementation to provide a personalized platform.

Contact

1260 South Spectrum Boulevard
Chandler, Arizona 85286
+1 (855) 557-4965
Infusionsoft

Free Trial

 

Marketing Automation Solutions

Marketing Automation Solutions Review - Act-On
Solutions Overview

Act-On provides a marketing platform that eliminates many of the monotonous tasks marketers deal with. It tracks and collects analytics automatically and uses the information to improve marketing techniques.

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More Detail

Act-On provides marketing automation in many key areas. Users can focus on larger marketing strategies, rather than lead scoring or nurturing. If developing a market strategy is difficult, Act-On offers help through strategic consulting and tactical execution.

Contact

121 SW Morrison Street
Portland, OR 97204
+1 (877) 530-1555
Act-On

Solutions Overview

Adestra is an email marketing solution with automation and campaign creation functionality. Marketers can gain insight into the effectiveness of campaigns and then easily test or develop new customer pathways.

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More Detail

Adestra’s deep focus on email marketing makes sending personalized messages to customers simple. The email editor come with templates and customization options. Marketers can harness data from a variety of areas to understand exactly what their customers are looking for.

Contact

Holywell House Osney Mead
Oxford, UK OX2 0ES
US: +1 (855) 835-0471
Adestra

Marketing Automation Solutions Review - Adobe
Solutions Overview

Adobe offers tools through their three cloud solutions, Document Cloud, Creative Cloud, and Experience Cloud. Many know Adobe for their Creative Cloud, as Photoshop and Premiere are considered essential for artists in those spaces.

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More Detail

Adobe brings vast resources and tooling options for customers of any size. They encourage creativity with their site design and email templating solutions. These are matched by the depth of their data collection.

Contact

345 Park Ave
San Jose, CA 95110-2704
+1 (408) 536-6000
Adobe

Marketing Automation Solutions Review - Autopilot
Solutions Overview

Autopilot offers a marketing platform with a focus on integration. The platform connects customer information from a variety of tools and systems. The company lists 27 active integration types with 27 more on the way.

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More Detail

Marketing works best when deep analytics are utilized. Autopilot recognizes this by bringing together data from a variety of sources. Their automation tools harness analytics to allow personalized customer journeys at every level.

Contact

149 New Montgomery Street
San Francisco, CA 94105
Autopilot

Marketing Automation Solutions Review - ClickDimensions
Solutions Overview

ClickDimensions marketing solutions are entirely centered around Microsoft tools. The company is partnered with Microsoft Dynamics 365, Azure, and Power BI. Their solution was natively built inside Dynamics 365, meaning there are no integration costs.

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More Detail

ClickDimensions provides effective marketing solutions for Microsoft Dynamics 365. Users can take advantage of seamless integration commitment to Microsoft Dynamics 365 places them in an interesting situation.

Contact

5901 Peachtree Dunwoody Road
Atlanta, GA 30328
+1 (888) 214-4228
ClickDimensions

Marketing Automation Solutions Review - Dotmailer
Solutions Overview

dotmailer was a tool built for the BBC before becoming the company’s staple product. They offer a platform with simple drag-and-drop functionality for communicating with customers. It has multichannel capabilities to target customers efficiently.

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More Detail

dotmailer allows users to build email marketing campaigns without management headaches. After creating a communication pipeline, marketers can focus on data to improve the campaign or develop future projects.

Contact

No. 1 London Bridge
London, England SE1 9BG
US: +1 (212) 971-9408
Dotmailer

Marketing Automation Solutions Review - Higher Logic
Solutions Overview

Higher Logic offers marketing tools for a variety of spaces. The company assists organizations in building a private online community for their organization. This tool helps teams stay organized and active when they execute targeted communication campaigns as well.

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More Detail

Higher Logic takes an interconnected approach to marketing. Their community builder tool enhances collaboration across teams. This allows marketing insights to be shared and utilized by employees in different spaces, which is further enhanced by the marketing automation tools.

Contact

1919 North Lynn Street
Arlington, VA 22209
+1 (202) 360-4402
Higher Logic

Marketing Automation Solutions Review - HubSpot
Solutions Overview

HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options.

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More Detail

HubSpot is a well-known brand in the marketing space due to its free CRM and free options for marketing and sales tools. Their more intensive marketing hub provides users with a variety of workflow options.

Contact

25 First Street
Cambridge, MA 02141
+1 (888) 482-7768
HubSpot

Marketing Automation Solutions Review - IBM
Solutions Overview

IBM offers their marketing automation tool with help from the AI called “Watson.” The Watson Campaign Automation makes Watson a part of the team. It can help you make better decisions and work faster.

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More Detail

As one of the most recognizable names in enterprise technology, IBM’s marketing automation tools have a lot to live up to. The various Watson tools integrate automation and analytics with the help of powerful AI.

Contact

1 New Orchard Road
Armonk, NY 10504-1722
+1 (914) 499-1900
IBM

Marketing Automation Solutions Review - Iterable
Solutions Overview

Iterable is a growth-marketing platform that emphasizes multichannel relevance at scale. They provide the same technologies that made Twitter and Facebook so successful in user engagement.

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More Detail

Iterable’s strengths lie in their ability to operate across channels. The platform lets marketers send personal messages to customers on an analytically chosen channel. Users can set up campaigns that activate based on data requirements.

Contact

360 3rd Street, Suite 675
San Francisco, CA 94107
+1 (415) 723-5230
Iterable

Solutions Overview

Lead Liaison offers cloud-based marketing and sales automation solutions to businesses of all sizes. Their Lead Management Automation platform combines lead capture, content creation, social media engagement, and more.

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More Detail

Lead Liaison brings sales and marketing functionality together on one platform. It collects data from a variety of sources and provides it to both marketing and sales teams. The platform automatically activates responsive marketing to encourage customers to continue their journey.

Contact

13101 Preston Road
Dallas, TX 75240
+1 (888) 895-3237
LeadSquared

Marketing Automation Solutions Review - LeadSquared
Solutions Overview

LeadSquared brings marketing automation to key time-consuming areas so marketers and salespeople have time to focus on important projects. This is accomplished through automating engagement with leads and customers.

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More Detail

LeadSquared provides a bridge between marketing and sales. When a valuable lead gets revealed through machine learning, salespeople will be automatically notified. The software integrates with popular CRMs like Salesforce and Microsoft Dynamics, increasing the value of lead data and machine learning potential.

Contact

(US) 555, US Highway One South
Iselin, NJ 08830
+1 (732) 272-0101
LeadSquared

Marketing Automation Solutions Review - Marketo
Solutions Overview

Marketo offers marketing automation as an application. All of Marketo’s applications can integrate with their Engagement Marketing Hub. The marketing hub also includes LaunchPoint partner applications, so users can build an optimal marketing platform for their needs.

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More Detail

Marketo offers an abundance of marketing tools that integrate with their marketing hub. Users can pick which tools they find the most value in and build their hub on their own.

Contact

901 Mariners Island Blvd
San Mateo, CA 94404
+1 (877) 260-6586
Marketo

Solutions Overview

Maropost Marketing Cloud provides tools for building complex customer journeys. The platform gives marketers the ability to connect with customers across email, web, mobile, and social media channels.

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More Detail

Maropost Marketing Cloud gives users numerous ways to harness their analytics. Workflows function across channels while using and creating data. Targeting customers is made easier with detailed views of contacts as well.

Contact

155 University Ave, Suite 1900
Toronto, Ontario M5H 3B7
+1 (888) 438-3152
Maropost

Marketing Automation Solutions Review - Omnisend
Solutions Overview

Omnisend specializes in marketing solutions for retail companies. They give marketers tools to engage with customers on a personal level. The platform provides smart triggers to send targeted messages to customers at any stage of their journey.

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More Detail

Omnisend helps retailers target and maintain important customers while nurturing new ones. Retailers need to at least appear customer-focused to maintain success. Customers get the personal touch they’re looking for, even if your company is too large to maintain true personal connections.

Contact

22 Mare Street
London, UK E8 4RT
Omnisend

Marketing Automation Solutions Review - Oracle
Solutions Overview

Oracle offers a variety of cloud marketing products including Bronto, Eloqua, and Responsys. Each option brings its own strengths and customization for your marketing needs. For example, Eloqua is the B2B marketing option and Bronto is for B2C.

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More Detail

With an abundance of solutions across the IT space, Oracle makes use of acquisitions to expand its offerings. Bronto, Eloqua, and Responsys were each acquired by Oracle, so they could offer a variety of marketing automation solutions.

Contact

500 Oracle Parkway
Redwood Shores, CA 94065
Bronto +1 (888) 276-6861
Bronto
Eloqua +1 (855) 685-4418
Oracle

Marketing Automation Solutions Review - OutboundEngine
Solutions Overview

OutboundEngine helps SMBs uncover marketing opportunities in their network. It helps marketers target the right people with the right conversation. The platform’s data collection capabilities identify the newest and most engaged customers.

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More Detail

OutboundEngine gives SMBs access to a variety of marketing automation tools to improve engagement with the right customers. It can be difficult for marketers to connect on a personal level with customers, but OutboundEngine provides detailed information on important contacts.

Contact

98 San Jacinto Blvd, Suite 1300
Austin, TX 78701
+1 (800) 562-7315
OutboundEngine

Marketing Automation Solutions Review - Pardot
Solutions Overview

Pardot is the B2B marketing automation solution from Salesforce. It directly integrates with Salesforce’s CRM to harness all available data. This helps align marketing and sales to generate leads and keep them engaged.

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More Detail

Pardot follows in Salesforce’s footstep in providing a simple solution for non-technical people. It eliminates the guesswork associated with lead management with automatic activity tracking and lead scoring.

Contact

The Landmark at One Market
San Francisco, CA 94105
+1 (800) 667-6389
Pardot

Marketing Automation Solutions Review - SAS
Solutions Overview

SAS is an enterprise technology company with solutions in a variety of areas like data management, machine learning, customer intelligence, and more. The company offers a Marketing Automation tool that harnesses deep analytics. It also comes with an easy to integrate and customize dashboard.

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More Detail

SAS has experience across the IT world, especially when it comes to analytics. The company offers an analytics platform as a standalone product. This emphasizes their commitment to compiling the deepest and most influential data.

Contact

100 SAS Campus Drive
Cary, NC 27513-2414
+1 (800) 727-0025
SAS

Marketing Automation Solutions Review - Selligent
Solutions Overview

Selligent Marketing Cloud is an automation platform for B2C brands. It is designed to improve customer engagement across all channels. Their personalization approach helps marketers nurture relationships in a data-driven way.

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More Detail

Selligent’s data-driven approach increases the value of a marketing campaign. Each customer’s behavior is tracked and then recorded in an analytics dashboard.

Contact

1300 Island Drive
Redwood City, CA 94065
+1 (650) 421-4255
Selligent

Marketing Automation Solutions Review - SharpSpring
Solutions Overview

SharpSpring offers a marketing automation platform for businesses and agencies. Their behavioral-based tracking tool helps users understand what motivates each click. It also enhances email automation, as customers are tracked after the click for increased personalization.

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More Detail

SharpSpring brings a variety of tools to businesses and marketing agencies alike. The platform collects data from all possible channels and gives detailed scores to leads.

Contact

550 SW 2nd Ave
Gainesville, FL 32601
+1 (888) 428-9605
SharpSpring

Marketing Automation Solutions Review - VBOUT
Solutions Overview

VBOUT is a multichannel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in their flagship platform.

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More Detail

VBOUT gives marketers a platform that is useful throughout a marketing campaign. Right from the start, users gain new insights into their customer base and can segment with ease.

Contact

1412 Broadway
New York, NY 10018
+1 (800) 824-9619
VBOUT

Marketing Automation Solutions Review - Zaius
Solutions Overview

Zaius is a B2C marketing platform built on combining CRM and marketing automation. The platform offers lifecycle automation alongside automated segmentation, optimization, attribution, and personalization.

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More Detail

Zaius’ combination of CRM and marketing automation makes them a single stop resource for customer engagement and management. Each customer profile gives marketers a detailed history of customer engagement.

Contact

205 Portland Street
Boston, MA 02114
+1 (877) 343-0245
Zaius

Marketing Automation Solutions Review - Zeta
Solutions Overview

Zeta offers a data-driven campaign management platform called ZetaHub. Zetahub unifies data by matching proprietary data assets to first-party customer and marketing data. Users can harness the platform’s single view for insights, personalization, and orchestration.

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More Detail

Zeta is driven by data and analytics, enabling users to build their marketing campaigns with the most information possible. Their managed services bridge the gap between solution provider and client.

Contact

185 Madison Ave
New York, NY 10016
+1 (212) 660-2500
Zeta