Marketing Automation Software Solutions Directory

Below is a directory of Marketing Automation companies, vendors, tools, and software solutions, including a company overview, free trial links if applicable, and contact information for the Top 28 Marketing Automation providers. If you would like a printed version of this marketing automation Software Solutions directory, including complete solutions profiles and a list of the top questions to ask in an RFP – Request for Proposal, click here for a Free PDF.


Marketing Automation Solutions Review - Act-On
Solutions Overview

Act-On Software provides marketing solutions to help marketers engage leads at each stage of the customer lifecycle. Its marketing automation solutions provide users with actionable customer data, drive brand awareness, convert leads, deliver polished customer experiences, grow their business, and generate higher customer lifetime values with an accelerated time to value. Act-On Software specializes in the banking, financial advisory, manufacturing, insurance, and technology industries.

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Act-On provides marketing automation in many key areas. Users can focus on larger marketing strategies rather than lead scoring or nurturing. If developing a market strategy is difficult, Act-On offers help through strategic consulting and tactical execution.

Contact

121 SW Morrison Street
Portland, OR 97204
+1 (877) 530-1555
Act-On

Acoutic Logo
Solutions Overview

Acoustic’s Marketing Cloud platform provides companies with the tools and insights they need to create personalized campaigns across digital channels backed up by AI-powered marketing automation technology. The Acoustic platform is designed to help companies understand who they’re marketing to and develop a pool of customer insights that inform effective and lucrative marketing campaigns.

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Acoustic debuted in 2019 after Centerbridge Partners acquired IBM’s various marketing and commerce software offerings and now provides companies across industries with content management functionalities, an analytics toolset, customer behavior analysis tools, and personalized campaigns.

Contact

Atlanta, GA
+1 (877) 226-0934
Acoustic

Marketing Automation Solutions Review - Adobe
Solutions Overview

With Adobe Campaign, companies can use customer data to create, deliver, and manage B2B cross-channel marketing campaigns. The software includes central workflow management, personalized email marketing tools, customer data management, cloud services, and learning tools to help you and your team stay on top of their email marketing skills.

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More Detail

As part of Adobe Experience Cloud, Adobe Campaign brings vast resources and tooling options for customers of any size. They encourage creativity with their site design and email templating solutions, which are matched by the depth of their data collection.

Contact

345 Park Ave
San Jose, CA 95110-2704
+1 (408) 536-6000
Adobe

Marketing Automation Solutions Review - Autopilot
Solutions Overview

With Adobe Campaign, companies can use customer data to create, deliver, and manage B2B cross-channel marketing campaigns. The software includes central workflow management, personalized email marketing tools, customer data management, cloud services, and learning tools to help you and your team stay on top of their email marketing skills.

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Marketing works best when deep analytics are utilized, and Autopilot recognizes this by bringing together data from multiple sources. The company’s automation tools will harness the analytics it collects to help users create personalized customer journeys at every level.

Contact

149 New Montgomery Street
San Francisco, CA 94105
Autopilot

Marketing Automation Solutions Review - ClickDimensions
Solutions Overview

ClickDimension offers a suite of multichannel marketing solutions developed to work natively with Microsoft Dynamics tools. The platform’s marketing automation services include tools for email marketing, campaign automation, web intelligence, web forms, surveys, landing pages, social media, and other applications to help attract, close, and retain customers.

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More Detail

Alongside its automation solutions, ClickDimensions also includes an enterprise-grade marketing intelligence suite to help collect and assess data across sales, marketing, and customer service. And since ClickDimensions’s solution was natively built inside Dynamics 365, there are no integration costs companies have to worry about.

Contact

5901 Peachtree Dunwoody Road
Atlanta, GA 30328
+1 (888) 214-4228
ClickDimensions

Marketing Automation Solutions Review - Dotdigital
Solutions Overview

The dotdigital marketing platform provides multichannel capabilities capable of harnessing analytics and using them to send automated messages to the right audiences, at the right time, and over the right channels. Companies will have access to data like customer identification and tracking alongside lead scoring tools that users can customize to prioritize data sets like purchase history, clicks, page views, email opens, and more.

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The dotdigital platform uses multichannel capabilities to target customers efficiently and help users harness analytics to send messages at the right time, in the right place, and on the right channel. dotdigital can also work directly with users with managed and creative services. The company is based in London, and its platform is used in over 150 countries.

Contact

No. 1 London Bridge
London, England SE1 9BG
US: +1 (212) 971-9408
www.dotdigitalgroup.com

Marketing Automation Solutions Review - Higher Logic
Solutions Overview

Higher Logic’s Engagement Platform is designed to improve company collaboration and allows valuable marketing insights to be shared and utilized by employees across departments. Higher Logic’s marketing automation toolset further enhances this collaborative toolset, making it easier for users to track and report every action in member communications channels.

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More Detail

Higher Logic takes an interconnected marketing approach to assist companies in building a private online community for their organization, which helps teams stay organized and active as they launch targeted communication campaigns. The community builder tool also allows marketing insights to be shared and utilized by employees in different spaces, which is further enhanced by the marketing automation tools.

Contact

1919 North Lynn Street
Arlington, VA 22209
+1 (202) 360-4402
Higher Logic

Marketing Automation Solutions Review - HubSpot
Solutions Overview

HubSpot offers various capabilities centered around marketing, sales, customer service, content management, and operations. The company is one of the leading CRM platforms on the market, as its suite of accessible services can be easily customized to a company’s needs. HubSpot’s marketing automation capabilities are available as part of its Professional package. They will help companies envision workflows in real-time, build follow-up campaigns, create complex and multi-stage journeys with multiple branching paths, and automate emails to help carry customers further down the sales funnel.

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More Detail

HubSpot is a well-known brand in the marketing space due to its free CRM and free marketing and sales tools options. The company’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. Their more intensive marketing hub provides users with a variety of workflow options.

Contact

25 First Street
Cambridge, MA 02141
+1 (888) 482-7768
HubSpot

Marketing Automation Solutions Review - iContact
Solutions Overview

iContact began as an email marketing company for SMBs before becoming larger marketing automation and consulting entity. They offer detailed email marketing tools to help marketers deliver personalized messages. Users can also gain knowledge about what’s driving a campaign’s success or failure. Depending on your team’s skills, iContact offers access to a strategic advisor that can help build personalized campaigns with ease. The company is a part of Cision, a global media intelligence company.

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More Detail

iContact provides marketers with the capabilities to build meaningful email campaigns. Regardless of skill, users can harness iContact’s team of advisors and services to create optimal visuals for targeted customers. Their advanced tracking and social monitoring give teams insights into the effectiveness of their campaigns.

Contact

2121 RDU Center Dr
Morrisville, NC
United States
+1 (877) 820-7837
www.icontact.com

Marketing Automation Solutions Review - Insightly
Solutions Overview

Insightly offers CRM and marketing automation platforms for advertising, manufacturing, professional services, technology, education, retail, and construction industries. The company’s unified CRM and automation platforms are equipped with various features to help users attract and engage with their ideal customers. Services offered include customer journey management, drag-and-drop email creation, lead routing, workflow automation, targeted segmentation, advanced analytics, reporting tools, embedded forms, landing pages, and more.

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Ranked as a leading Marketing Automation and CRM vendor by G2Crowd, Insightly offers users a smooth, integrated, and approachable experience. Whether your organization is transitioning sales into clients or entering large amounts of data, Insightly users can expect a streamlined process and boost the productivity of both their sales and marketing teams. The company was founded in 2009 and is based in San Francisco, CA.

Contact

680 Folsom St
San Francisco, CA
United States
+1 (888) 999-4039
www.insightly.com

Marketing Automation Solutions Review - Iterable
Solutions Overview

Iterable is a cross-channel marketing platform emphasizing unified customer experiences and optimized, measurable customer interactions. The platform helps marketers create, optimize, and measure customer interactions and feedback and use that data to improve customer relationships. Other features include multichannel marketing, customer engagement, mobile marketing, email marketing, direct mail marketing, and personalized marketing. It maintains an approachable user interface while pairing a simple drag-and-drop dashboard with an analytical marketing approach.

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More Detail

Iterable’s strengths lie in its ability to operate across channels. The platform lets marketers send personal messages to customers on an analytically chosen channel. Users can set up campaigns that activate based on data requirements.

Contact

71 Stevenson St, #300
San Francisco, CA 94105
+1 (650) 683-1132
Iterable

Solutions Overview

Lead Liaison offers cloud-based marketing and sales automation solutions to help businesses of various sizes and industries generate and nurture sales-ready leads. The company’s Lead Management Automation (LMA) platform includes a suite of integrated marketing tools for lead capture, content creation, social media engagement, and more. These tools can also streamline the creation of online and offline omnichannel marketing campaigns by automatically targeting prospects based on their engagement, social info, and demographics.

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More Detail

Lead Liaison brings sales and marketing functionality together on one platform. It collects data from a variety of sources and provides it to both marketing and sales teams. The platform automatically activates responsive marketing to encourage customers to continue their journey.

Contact

13101 Preston Road
Dallas, TX 75240
+1 (888) 895-3237
leadliaison.com

Marketing Automation Solutions Review - LeadSquared
Solutions Overview

LeadSquared brings end-to-end marketing automation software to education, retail, financial, automotive, healthcare, and real estate companies. The company’s software captures lead and activity data across channels and uses it to generate targeted and automated customer engagements. LeadSquared helps more than just marketers, as salespeople can easily access critical data to find sales-ready leads to target.

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More Detail

LeadSquared provides a bridge between marketing and sales. When a valuable lead gets revealed through machine learning, salespeople will be automatically notified. The platform uses machine learning to forge a deeper understanding of conversion attributes. LeadSquared also integrations with popular CRMs like Salesforce and Microsoft Dynamics.

Contact

(US) 510 Thornall Street, Suite 210,
Edison, NJ-08837.
+1 (732) 385-3546
LeadSquared

Marketing Automation Solutions Review - Marketo
Solutions Overview

Adobe Marketo Engage is a marketing automation software that leverages behavioral data, built-in intelligence, and complex journey flows to help companies identify, engage, and accelerate their best customer’s buying journey. With its Experience Automation capabilities, customers can use Marketo Engage to build and scale automated marketing campaigns, measure success rates, identify the most promising prospects, and more.

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More Detail

Marketo offers an abundance of marketing tools that integrate with their marketing hub. Users can pick which tools they find the most value in and build their hub on their own. Users can also integrate the platform with Adobe Experience Cloud and access additional features like AI-driven analytics and content optimization.

Contact

345 Park Ave,
San Jose, California 95110, US
+1 (877) 260-6586
Marketo

Solutions Overview

Maropost’s multichannel marketing automation software uses advanced reporting, email automation, segmentation, social media management tools, and mobile marketing to help its users improve customer engagement and acquisition. Users can create and automate workflows on every channel and lifecycle stage from a simple dashboard. They use event-driven workflows to nurture visitors on a path that reflects their behavior while using the Maropost dashboard to maintain a unified view of customer data. This creates deep segmentation functionality based on both manual and automatic data.

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More Detail

Maropost Marketing Cloud gives users numerous ways to harness their analytics. Workflows function across channels while using and creating data. Targeting customers is made easier with detailed views of contacts as well.

Contact

180 University – Suite 5002
Toronto, ON M5H 0A2
+1 (888) 438-3152
Maropost

Marketing Automation Solutions Review - Omnisend
Solutions Overview

The Omnisend platform is designed to meet a company’s e-commerce, email marketing, SMS, and automation needs. Companies that use Iterable’s centralized marketing platform can generate multichannel automation workflows, send personalized messages to customers, take advantage of over 50 integrations, and create a brand that speaks to their target audience.

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More Detail

Retailers need to be customer-focused to maintain success, which is where Omnisend can help. Users can target and maintain important customers while nurturing new ones, ensuring that customers get the personal touch they’re looking for, even if your company is too large to maintain true personal connections.

Contact

22 Mare Street
London, UK E8 4RT
Omnisend

Marketing Automation Solutions Review - Oracle
Solutions Overview

Oracle offers various cloud marketing products, including Bronto, Eloqua, and Responsys, with each option bringing its own strengths and customization opportunities. For example, Eloqua is best suited for B2B companies looking for a marketing automation platform that can help them create closed-loop marketing and sales activities and manage cross-channel campaigns capable of nurturing leads throughout the buying process. Oracle’s other marketing automation features include advanced lead scoring, campaign design, integrated sales tools, and real-time firmographic data.

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More Detail

With an abundance of solutions across the IT space, Oracle uses acquisitions to expand its offerings. Bronto, Eloqua, and Responsys were each acquired by Oracle to offer a variety of marketing automation solutions.

Contact

2300 Oracle Way
Austin, TX 78741
+1 (650) 506-7000
Oracle

Marketing Automation Solutions Review - OutboundEngine
Solutions Overview

OutboundEngine’s “all in one” marketing software is designed to help SMBs in financial services, automotive, real estate, mortgage, travel, home service, travel, and other industries discover new opportunities in their existing network. For example, the platform’s data collection capabilities will identify the most engaged customers and automatically create targeted email and social campaigns to reach those customers on the right platform and at the right time.

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More Detail

OutboundEngine gives SMBs access to a variety of marketing automation tools to improve engagement with the right customers. It can be difficult for marketers to connect personally with customers, but OutboundEngine provides detailed information on important contacts.

Contact

1301 South Mopac Expressway, Suite 100,
Austin, Texas 78746
+1 (800) 562-7315
OutboundEngine

Marketing Automation Solutions Review - Pardot
Solutions Overview

Pardot is Salesforce’s B2B marketing automation solution that integrates directly with Salesforce’s CRM platform. This means Pardot users can harness all of the data in their Salesforce CRM and use it to align sales and marketing efforts, generate leads, and keep them engaged throughout the marketing and sales funnels. Since Pardot’s focus is exclusively on B2B, it helps users prioritize valuable leads through scoring and grading. It captures prospect activity and provides real-time alerts telling salespeople when to contact leads.

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More Detail

Pardot follows in Salesforce’s footsteps in providing a simple solution for non-technical people. It eliminates the guesswork associated with lead management by empowering users with automatic activity tracking and lead scoring capabilities.

Contact

The Landmark at One Market
San Francisco, CA 94105
+1 (800) 667-6389
Pardot

Marketing Automation Solutions Review - SAS
Solutions Overview

SAS’s marketing solutions are fueled by analytics and AI capabilities that can help companies turn data into actionable insights. The company’s marketing automation software can be used to create customized marketing campaigns, assess a customer’s potential profitability, and transform data into predictive, customer-focused insights. Specific features include intuitive navigation tools, embedded data management, advanced segmentation tools, A/B testing capabilities, and more.

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More Detail

SAS has experience across the IT world, especially when it comes to analytics. The company offers an analytics platform as a standalone product, emphasizing its commitment to compiling the deepest and most influential data.

Contact

100 SAS Campus Drive
Cary, NC 27513-2414
+1 (800) 727-0025
SAS

Marketing Automation Solutions Review - Selligent
Solutions Overview

Selligent’s Marketing Cloud platform is an integrated and AI-powered omnichannel marketing automation platform for B2C marketers looking to improve their customer interactions with personalized, data-driven customer experiences. Selligent offers tools for AI, machine learning, cross-channel personalization, behavioral retargeting, reporting, data management, and more. The platform is also natively built and extensible, which means it can integrate with any other marketing solution you have in your stack.

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More Detail

Selligent’s data-driven approach increases the value of a marketing campaign, as every customer’s behavior is tracked and recorded in an analytics dashboard. The company was founded in 1990 and is part of CM Group’s family of brands.

Contact

9 Lea Ave,
Nashville, Tennessee 37210
+1 (650) 421-4255
Selligent

Marketing Automation Solutions Review - SharpSpring
Solutions Overview

SharpSpring’s sales and marketing automation platforms are best suited for SMBs, enterprises, and agencies. The platform uses a behavioral-based tracking tool to help users understand the motivations behind every interaction and can be used in all of its marketing automation services. For example, users can SharpSpring to build automation tasks, expand workflows with branching logic that follows whatever path a buyer takes, set up nurturing campaigns that respond to lead behavior, and customize buyer personas on the fly to improve segmentation.

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More Detail

SharpSpring brings a variety of tools to businesses and marketing agencies alike. The platform collects data from all possible channels and gives detailed scores to leads, which can go a long way toward highlighting the most qualified buyers.

Contact

5001 Celebration Pointe Avenue, Suite 410
Gainesville, FL 32608
+1 (888) 428-9605
SharpSpring

Solutions Overview

Upland’s Adestra software is an email marketing automation solution providing marketers with the insight they need to test and develop new customer pathways and campaigns. Adestra is geared toward retail, restaurant, nonprofit, finance, and media companies looking to engage with their audiences in a meaningful, cost-effective way. For example, users can use Adestra to personalize emails with behavioral and demographic data, optimize emails with A/B testing, and uncover valuable insights with click-to-conversion tracking, click quality mitigation, and cart abandonment data.

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More Detail

Upland Adestra uses a deep focus on email marketing to make sending personalized messages to customers simple. The email editor comes with templates and customization options, and marketers can harness data to understand their customers better. Upland acquired Adestra in 2018.

Contact

Holywell House Osney Mead
Oxford, UK OX2 0ES
US: +1 (855) 835-0471
Upland Adestra

Marketing Automation Solutions Review - VBOUT
Solutions Overview

VBOUT is a multichannel marketing automation solution optimized for SaaS, enterprise, education, e-commerce, and small businesses. The company’s automation services include pre-built automation templates, drag-and-drop workflow development, flexible branching, cross-channel automation, built-in email tools, SMS messaging, third-party integrations, and more.

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More Detail

VBOUT gives marketers a platform that is useful throughout a marketing campaign. Besides its marketing automation capabilities, VBOUT’s platform also offers lead management, email marketing, landing page development, analytics, and social media management.

Contact

1412 Broadway
New York, NY 10018
+1 (800) 824-9619
VBOUT

Marketing Automation Solutions Review - Zaius
Solutions Overview

Zaius, which Optimziely acquired in March 2021, is an Activated Customer Data Platform designed to help growing companies track customer interactions, compile data, and use it to boost customer lifetime values (CLTV). Features include customer segmentation, omnichannel personalization, marketing analytics, customer lifecycle automation, marketing attribution, automated lifecycle campaigns, a growing list of integration partners, and more.

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More Detail

Zaius’ combination of CRM and marketing automation makes them a one-stop resource for customer engagement and management. Each customer profile gives marketers a detailed history of customer engagement.

Contact

205 Portland Street
Boston, MA 02114
+1 (877) 343-0245
Zaius

Marketing Automation Solutions Review - Zeta
Solutions Overview

Zeta’s marketing platform combines first-party data, customer intent data, and results-driven AI technologies to help companies create omnichannel experiences that improve customer acquisitions and retention. The Zeta platform includes customer data management, audience creation, segmentation, identity management, engagement scoring, omnichannel engagement tools, real-time customer visualizations, data insights, and more. Zeta is best suited for retail, travel, media, financial services, telecom, and healthcare spaces.

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More Detail

Zeta is driven by data and analytics, enabling users to build their marketing campaigns with the most information possible. Their managed services bridge the gap between solution provider and client.

Contact

3 Park Ave, 33rd Floor,
New York, NY 10016
+1 (212) 967-5055
Zeta