Marketing Automation Buyer's Guide

Marketing Automation Software Solutions Directory

Below is a directory of Marketing Automation companies, vendors, tools, and software solutions, including a company overview, free trial links if applicable, and contact information for the Top 26 Marketing Automation providers. If you would like a printed version of this marketing automation Software Solutions directory, including complete solutions profiles and a list of the top questions to ask in an RFP – Request for Proposal, click here for a Free PDF.

Solutions Overview

ActiveCampaign started as a solution to help business owners keep in touch with their contacts. They grew into a company offering eight solutions but cut it down to one SaaS platform. The platform has solutions for email ...

ActiveCampaign started as a solution to help business owners keep in touch with their contacts. They grew into a company offering eight solutions but cut it down to one SaaS platform. The platform has solutions for email marketing, marketing automation, as well as CRM and Sales Automation. Their marketing automation tool offers a simple visual overlay, showing users how automations connect and the features of each campaign. The platform provides social media analysis, as well as deep site tracking. Enterprise customers will have an “expert level” team member to consult or help with the platform.

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ActiveCampaign allows users complete control of their campaigns. And since its data collection capabilities enhance the strength of automated campaigns, there’s no guesswork when harnessing detailed datasets. Precision targeting takes the stress out of planning, as contacts are segmented into unique groups based on behavior and other important demographics. Some believe the platform comes with a learning curve, but its user-friendly interface allows users to learn at their own pace.

Solutions Overview

Act-On provides a marketing platform that eliminates many of the monotonous tasks that marketers deal with. It tracks and collects analytics automatically and uses the information to improve marketing techniques. Users ga...

Act-On provides a marketing platform that eliminates many of the monotonous tasks that marketers deal with. It tracks and collects analytics automatically and uses the information to improve marketing techniques. Users gain full visibility into unknown and known activity on their website. With the collected data, Act-On then automates nurturing based on user preference. It even segments customers and leads into specified categories for you. The platform is offered as an integrated tool for many CRMs. Act-On also provides professional services to clients who need help building an effective marketing strategy. The company is based in Oregon with an office in England as well.

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Act-On provides marketing automation in many vital areas. Users can focus on larger marketing strategies rather than lead scoring or nurturing. Act-On offers help through strategic consulting and tactical execution if developing a market strategy is difficult. The platform can handle complex campaigns, which can be changed at any time. Some users feel the platform has a steep learning curve, but the Act-On customer support and training options give users the necessary insights.

Solutions Overview

Adestra, an Upland product, is an email marketing solution with automation and campaign creation functionality. Marketers can gain insight into the effectiveness of campaigns and then easily test or develop new customer p...

Adestra, an Upland product, is an email marketing solution with automation and campaign creation functionality. Marketers can gain insight into the effectiveness of campaigns and then easily test or develop new customer pathways. The platform can send automatic messages for something like cart abandonment or to say happy birthday. Targeted email campaigns provide product recommendations based on customer insights. As an email marketing company first, Adestra includes a variety of templates with mobile and web optimization. Collected data is used to enhance email content and boost customer engagement.

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Adestra’s deep focus on email marketing makes sending personalized messages to customers simple. The email editor comes with templates and customization options. Marketers can harness data from a variety of areas to understand exactly what their customers are looking for. Adestra allows clients to segment and tag customers to ensure they’re properly cared for. This also makes targeting much easier, as users can sort by characteristics or unique tags. Since the tool is so specialized, its options in other areas may be lacking for the time being, but the cross-channel functionality eliminates many creation-based concerns.

Solutions Overview

With Adobe Campaign, companies can use customer data to create, deliver, and manage B2B cross-channel marketing campaigns. The software includes central workflow management, personalized email marketing tools, customer da...

With Adobe Campaign, companies can use customer data to create, deliver, and manage B2B cross-channel marketing campaigns. The software includes central workflow management, personalized email marketing tools, customer data management, cloud services, and learning tools to help you and your team stay on top of their email marketing skills. Multichannel site design is simple and synchronized to maintain its brand image across platforms. Adobe allows marketers to follow each step in the customer journey. They also collect deep and predictive analytics to enhance marketing campaigns. The company is based in California, with offices across the globe.

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Adobe brings vast resources and tooling options for customers of any size and encourages creativity with site design and email templating solutions. The Experience Cloud integrates analytics with every step in the customer journey, allowing detailed segmentation to make each journey personal. The interconnectivity of applications in the Experience Cloud can be overwhelming at first, but with proper management and experience users can accomplish a lot.

Solutions Overview

ClickDimensions marketing solutions are entirely centered around Microsoft tools. The company is partnered with Microsoft Dynamics 365, Azure, and Power BI. Their solution was natively built inside Dynamics 365, meaning t...

ClickDimensions marketing solutions are entirely centered around Microsoft tools. The company is partnered with Microsoft Dynamics 365, Azure, and Power BI. Their solution was natively built inside Dynamics 365, meaning there are no integration costs. Users can synchronize data immediately, eliminating the headaches from a complex implementation. They offer essential marketing tools like email marketing, campaign automation, web intelligence, surveys, social marketing, and more. ClickDimensions is headquartered in Atlanta with offices in Israel and the Netherlands.

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ClickDimensions provides effective marketing solutions for Microsoft Dynamics 365. Users can take advantage of seamless integration commitment to Microsoft Dynamics 365 places them in an interesting situation. Their options for Dynamics 365 are diverse and well received. However, this puts them in a particular market, which might not be accessible or of interest to some customers. For companies interested in changing their CRM, ClickDimensions’ capabilities increase the value of Dynamics 365.

Solutions Overview

dotdigital was a tool built for the BBC before becoming the company’s staple product. They offer a platform with simple drag-and-drop functionality for communicating with customers. It has multichannel capabilities to tar...

dotdigital was a tool built for the BBC before becoming the company’s staple product. They offer a platform with simple drag-and-drop functionality for communicating with customers. It has multichannel capabilities to target customers efficiently. Users can harness analytics to send messages at the right time, in the right place, and on the right channel. Collected data includes customer identification and tracking. Lead scoring can be customized to focus on relevant data sets like purchase history, email opens, clicks, page views, and more. dotdigital can also work directly with users with managed and creative services. The company is based in London and their platform is used in over 150 countries.

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dotdigital allows users to build email marketing campaigns without management headaches. After creating a communication pipeline, marketers can focus on data to improve the campaign or develop future projects. dotdigital’s integration offerings let users build an interwoven marketing platform. For example, their Salesforce integration is managed from a single interface, eliminating the need to switch between apps. Some users want deeper segmentation options, but integration and managed services can alleviate this.

Solutions Overview

GetResponse offers a suite of simple and robust solutions that can be scaled and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and...

GetResponse offers a suite of simple and robust solutions that can be scaled and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and more. The software allows for hundreds of customer journey scenarios with real-time updates. GetResponse’s workflow designer uses simple block arrangements for conditions, actions, and filters. Customer profiles include tagging and scoring so that users can build detailed segmentations. The company is headquartered in Poland with offices around the world.

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GetReponse’s suite of solutions gives users the ability to manage contacts in an efficient way. Each contact receives automated profiling, but users may also interject with custom tags to create unique segmentations. Building a customer journey can be as intricate as needed without sacrificing interface simplicity. Some users have noted that email customization is difficult at first, but the company offers over 500 predesigned templates to assist you while becoming acquainted.

Solutions Overview

HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with...

HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. Users can modify their website or mobile site without any coding knowledge; they can drag-and-drop pages, posts, landing pages, and more. The marketing hub automatically tracks and reports on customer interactions. This data is useful in measuring the effectiveness of a campaign or building new automations. HubSpot is based in Cambridge, MA, with offices around the world.

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HubSpot is a well-known brand in the marketing space due to its free CRM and free options for marketing and sales tools. Their more intensive marketing hub provides users with a variety of workflow options. The company makes it simple to finetune or completely overhaul website design. Data collection options provide insights into a campaign’s successes and failures. HubSpot can struggle with larger enterprise workloads, but its accessibility and tools are valuable for SMBs.

Solutions Overview

iContact began as an email marketing company for SMBs before becoming a larger marketing automation and consulting entity. They offer detailed email marketing tools to help marketers deliver personalized messages. Deliver...

iContact began as an email marketing company for SMBs before becoming a larger marketing automation and consulting entity. They offer detailed email marketing tools to help marketers deliver personalized messages. Delivery of messages is further enhanced by advanced tracking and reporting. Users can gain knowledge about what’s driving a campaign’s success or failure, and depending on your team’s skills, iContact offers access to a strategic advisor that can help build personalized campaigns with ease. Advisors have a detailed understanding of the platform and help email goals become a reality. The company is a part of Cision, a global media intelligence company.

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iContact provides marketers with the capabilities to build meaningful email campaigns. Regardless of skill, users can harness iContact’s team of advisors and services to create optimal visuals for targeted customers. Their advanced tracking and social monitoring give teams insights into the effectiveness of their campaigns. However, since the social marketing is relatively new to iContact, many users are underwhelmed so far. The company thrives as an email marketing tool, which positions them to improve on social soon.

Solutions Overview

Insightly is a vendor that offers both a CRM platform and a robust marketing automation platform. This solution provides in-depth customer journey management, an intuitive drag-and-drop email and newsletter creator, and m...

Insightly is a vendor that offers both a CRM platform and a robust marketing automation platform. This solution provides in-depth customer journey management, an intuitive drag-and-drop email and newsletter creator, and more. Users can open up two-way communication with their customers through embedded forms and landing pages while simultaneously analyzing and visualizing customer insights with Insightly’s advanced analytics and reporting engine. CRM features include visual relationship webs, easy sale-to-project transition, and mobile application access. Insightly was founded in 2009 and is based in San Francisco, CA.

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Ranked as a leading Marketing Automation and CRM vendor by G2Crowd, Insightly offers users a smooth, integrated, and approachable experience. Whether your organization is transitioning sales into clients or entering large amounts of data, Insightly users can expect a streamlined process and a boost to the productivity of both their sales and marketing teams.

Solutions Overview

Iterable is a growth-marketing platform that emphasizes multichannel relevance at scale. They provide the same technologies that made Twitter and Facebook so successful in user engagement. Iterable gives users the ability...

Iterable is a growth-marketing platform that emphasizes multichannel relevance at scale. They provide the same technologies that made Twitter and Facebook so successful in user engagement. Iterable gives users the ability to engage with customers on a variety of channels. Marketers can harness data for campaign activation and behavior-based personalization, and the dashboard lets marketers drag-and-drop workflows and activate any type of customer data. Iterable is headquartered in San Francisco and offers its services to businesses of all sizes.

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Iterable’s strengths lie in its ability to operate across channels. The platform lets marketers send personal messages to customers on an analytically chosen channel. Users can set up campaigns that activate based on data requirements. Iterable is built on an elastic architecture, allowing any data source to trigger these campaign actions. The platform doesn’t sacrifice ease of use in favor of depth, and its analytics approach pairs with a simple drag-and-drop dashboard. The company was founded in 2013, so some functionality needs improvement, but they’re constantly working on updates and new capabilities for the platform.

Solutions Overview

Keap, previously Infusionsoft, offers small businesses access to a marketing automation platform and CRM. The small business approach is emphasized as it only includes one user account in the base product. Keap offers col...

Keap, previously Infusionsoft, offers small businesses access to a marketing automation platform and CRM. The small business approach is emphasized as it only includes one user account in the base product. Keap offers collaboration with an onboarding expert to initiate setup for clients new to marketing tools. The platform provides a centralized view of customer data that enhances both campaign automation and reporting. Keap helps users understand how audiences are responding to campaigns so modifications can be made when necessary. They also provide hundreds of business apps, so you can craft the platform that fits your needs. The company is based in Arizona, with its services offered around the world.

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Keap’s focus on small businesses is reflected in the simplicity of its products. The company works closely with clients in the early stages of implementation to provide a personalized platform and help them understand the health of their campaigns with real-time monitoring and statistics. The platform covers the important features a growing business needs, such as payment collection, unlimited emails, and more. Keap doesn’t provide a lot of customization for dashboards, but the company actively responds to user suggestions in its product updates.

Solutions Overview

Klaviyo provides growth-focused e-commerce brands with a marketing automation platform designed to help drive sales with targeted and relevant email, Facebook, and Instagram marketing campaigns. The platform includes segm...

Klaviyo provides growth-focused e-commerce brands with a marketing automation platform designed to help drive sales with targeted and relevant email, Facebook, and Instagram marketing campaigns. The platform includes segmentation, web tracking, autoresponders, automated email flows, reporting, AB testing, email content creation, and more. Klaviyo also tracks important data from whichever e-commerce platform a company uses, thanks to its integrations with leading platforms like Shopify, BigCommerce, and Magento. Klaviyo uses flexible pricing models that don’t involve annual contracts, so companies only pay for the tools and features they use.

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Klaviyo’s unified customer platform can give online brands deeper insights into how customers interact with their business. Its email and SMS marketing automation platform uses extensive customer data collection tools to provide customer-centric businesses of all sizes—from local brick-and-mortar shops to established companies—with the tools they need to connect with their target audiences in meaningful ways.

Solutions Overview

LeadSquared brings marketing automation to key time-consuming areas so marketers and salespeople have time to focus on important projects. This is accomplished through automating engagement with leads and customers. Their...

LeadSquared brings marketing automation to key time-consuming areas so marketers and salespeople have time to focus on important projects. This is accomplished through automating engagement with leads and customers. Their software easily captures lead and activity data across channels, so each engagement is meaningful and targeted. LeadSquared helps more than just marketers, as salespeople can easily access critical data to find sales-ready leads to target. The platform uses machine learning to forge a deeper understanding of conversion attributes. LeadSquared is headquartered in India and has an office in the United States.

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LeadSquared provides a bridge between marketing and sales. When a valuable lead gets revealed through machine learning, salespeople will be automatically notified. The software integrates with popular CRMs like Salesforce and Microsoft Dynamics, increasing the value of lead data and machine learning potential. Lead nurturing paths can be detailed and automatic. LeadSquared does not have a drag-and-drop campaign builder like many vendors in this space do, but their visual workflow builder is simple to use and effective.

Solutions Overview

Marketo Engage, an Adobe product, offers marketing automation as an application. All of Marketo’s applications can integrate with their Engagement Marketing Hub. The marketing hub also includes LaunchPoint partner applica...

Marketo Engage, an Adobe product, offers marketing automation as an application. All of Marketo’s applications can integrate with their Engagement Marketing Hub. The marketing hub also includes LaunchPoint partner applications, so users can build an optimal marketing platform for their needs. The automated marketing application lets users build and scale automated marketing campaigns across channels. It also provides nurturing options that can be as persistent as needed. Each customer journey can be customized based on collected data, and each campaign is tracked for efficiency. Marketo was acquired by Adobe in September.

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Marketo offers an abundance of marketing tools that integrate with their marketing hub. Their solutions give marketers the ability to engage with customers through personalized nurturing campaigns. Collecting and deciphering analytics is made easy. Users can create visual reports and dashboards with a simple drag-and-drop interface. Some users feel the hub can be difficult to navigate at first, but it shouldn’t be an issue with the proper implementation game plan or working directly with Marketo. Users can also expect to benefit from Adobe’s support system in the coming months.

Solutions Overview

Maropost Marketing Cloud provides tools for building complex customer journeys. The platform gives marketers the ability to connect with customers across email, web, mobile, and social media channels. Users can create and...

Maropost Marketing Cloud provides tools for building complex customer journeys. The platform gives marketers the ability to connect with customers across email, web, mobile, and social media channels. Users can create and automate workflows from a simple dashboard on every channel and lifecycle stage. Event-driven workflows nurture visitors on a path that reflects their behavior. Machine learning tools utilize data to make personalized recommendations on your website and include a single customer view combining all available data on a customer. This creates deep segmentation functionality based on both manual and automatic data.

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Maropost Marketing Cloud gives users numerous ways to harness their analytics. Workflows function across channels while using and creating data. Targeting customers is made easier with detailed views of contacts as well. Each journey can activate event-driven workflows to nurture visitors in a personalized and relevant way. The platform increases brand recognition with seamless consistency across the web, mobile, email, and more. It can take some time to migrate large amounts of customer data to the Marketing Cloud, but the company’s support staff can provide tips to ease this process.

Solutions Overview

Omnisend specializes in marketing solutions for retail companies. They give marketers tools to engage with customers on a personal level. The platform provides smart triggers to send targeted messages to customers at any ...

Omnisend specializes in marketing solutions for retail companies. They give marketers tools to engage with customers on a personal level. The platform provides smart triggers to send targeted messages to customers at any stage of their journey. For example, you can send a welcome email to new customers that signed up for your newsletter. If someone leaves an item in their cart, reminder messages can be sent after a predetermined amount of time. Omnisend also provides A/B testing to ensure the right campaign is used long-term. The company is headquartered in London but offers its platform around the world.

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Omnisend helps retailers target and maintain important customers while nurturing new ones. Retailers need to at least appear customer-focused to maintain success. Customers get the personal touch they’re looking for, even if your company is too large to maintain true personal connections. Users can harness valuable data that comes from clicks and browsing behavior as well. Some users may want more from the customization options and templates, but they’re still growing and regularly releasing new designs.

Solutions Overview

Oracle offers a variety of cloud marketing products, including Bronto, Eloqua, and Responsys. Each option brings its own strengths and customization for your marketing needs. For example, Eloqua is the B2B marketing optio...

Oracle offers a variety of cloud marketing products, including Bronto, Eloqua, and Responsys. Each option brings its own strengths and customization for your marketing needs. For example, Eloqua is the B2B marketing option, and Bronto is for B2C. Each provides campaign management tools to deliver relevant content to target audiences. These two equip marketers with lead and campaign management tools to engage the right audience at the right time in their purchasing journey. This can be accomplished across multiple channels like email, display search, web, video, and mobile. Oracle is based in San Francisco and offers its services around the world.

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With an abundance of solutions across the IT space, Oracle makes use of acquisitions to expand its offerings. Bronto, Eloqua, and Responsys were each acquired by Oracle, so they could offer a variety of marketing automation solutions. Bronto helps high-growth retailers turn their data into review with analytics and automated campaigns. Eloqua provides users with lead management and sales tools to engage in personal marketing efforts. There have been complaints about both platforms out of the box, but with add-ons, users can optimize based on their needs.

Solutions Overview

Ortto, previously known as Autopilot, is a customer journey and data platform that uses marketing automation and artificial intelligence (AI) technologies to help e-commerce, non-profit, SaaS, and B2B businesses develop m...

Ortto, previously known as Autopilot, is a customer journey and data platform that uses marketing automation and artificial intelligence (AI) technologies to help e-commerce, non-profit, SaaS, and B2B businesses develop meaningful connections and experiences with their audiences. Its solution suite offers tools for website tracking, lead managing, email marketing, business intelligence, artificial intelligence (AI), Facebook retargeting, sales dashboards, SMS marketing, automation, audience segmentation, and much more.

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Ortto’s suite of industry-specific customer data, analytics, messaging, and marketing capabilities can help businesses unify customer journeys, identify target audiences, develop personalized experiences, understand performance, and more. The company has been active since 2015, making it a relatively recent contender in the marketplace. However, its rapid growth and expanding suite of capabilities make it a competitive presence, and it’s already helped teams at Microsoft, LiveChat, Patreon, and other brands improve their customer journeys.

Solutions Overview

Salesforce’s marketing automation platform, formerly known as Pardot, can directly integrate with its CRM system to harness all available data and use it to align sales and marketing efforts, generate leads, and maintain ...

Salesforce’s marketing automation platform, formerly known as Pardot, can directly integrate with its CRM system to harness all available data and use it to align sales and marketing efforts, generate leads, and maintain engagement. Salesforce’s Marketing Cloud Account Engagement Capabilities include lead scoring, real-time sales alerts, email marketing campaigns, lead segmentation, multi-channel engagement, account-based marketing, lead management, reporting, predictive analytics, and more. It tends to focus on mid-market and enterprise organizations in B2B, including financial and high-tech markets.

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By renaming its Pardot solution suite to Marketing Cloud Account Engagement, Salesforce continues its trend of offering clients a seamless, easy-to-understand suite of products. Salesforce’s marketing automation capabilities are as popular as ever, as they allow companies of all sizes and across industries with the features they need to generate leads, connect with those leads on a meaningful level, calculate marketing ROI, and more.

Solutions Overview

SAS has solutions in various areas like data management, machine learning, customer intelligence, and more. The company offers a Marketing Automation tool that harnesses deep analytics. It also comes with an easy-to-integ...

SAS has solutions in various areas like data management, machine learning, customer intelligence, and more. The company offers a Marketing Automation tool that harnesses deep analytics. It also comes with an easy-to-integrate and customizable dashboard. Outside of marketing automation, SAS offers Customer Intelligence 360, which is the company’s core tool for marketing teams. These tools allow users to combine marketing decisions with in-depth customer insights. They also deliver predictive marketing analytics. This enables marketing teams to transform digital data into predictive and customer-focused insight. SAS provides a thorough view of every customer, including offline customer data.

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SAS has experience across the IT world, especially when it comes to analytics. The company offers an analytics platform as a standalone product. This emphasizes their commitment to compiling the deepest and most influential data. Their marketing automation tool lets users apply data to the decision-making process. Every decision the marketing team makes will lead to analytics to improve future decisions. Some users believe SAS lacks capabilities for social marketing, but the company does offer analytics for social media use.

Solutions Overview

Selligent Marketing Cloud is an automation platform for B2C brands designed to improve customer engagement across all channels and help marketers nurture relationships in a data-driven way. Users can collect data with the...

Selligent Marketing Cloud is an automation platform for B2C brands designed to improve customer engagement across all channels and help marketers nurture relationships in a data-driven way. Users can collect data with the company’s AI and Customer Data Platform, creating universal consumer profiles for AI marketing. Consumer profiles are generated for each contact, so marketers can analyze and target without manually merging data. Selligent provides behavioral targeting tools that change when user engagement or involvement changes. They offer their platform in America and Europe.

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Selligent’s data-driven approach increases the value of a marketing campaign. Each customer’s behavior is tracked and then recorded in an analytics dashboard. Since data collection happens in real-time, customer journeys will quickly optimize based on their behavior. Their platform makes it easier to forge deep connections with potential customers. Some have noted difficulty in custom email creation, but third-party software can easily solve this.

Solutions Overview

SendinBlue is an “all-in-one” digital marketing platform for B2B and B2C businesses, agencies, and e-commerce companies. The company’s marketing solution provides companies with a suite of email marketing, CRM, SMS market...

SendinBlue is an “all-in-one” digital marketing platform for B2B and B2C businesses, agencies, and e-commerce companies. The company’s marketing solution provides companies with a suite of email marketing, CRM, SMS marketing, transactional messaging, marketing automation, Facebook ads, landing pages, end-to-end digital marketing campaigns, and other functionalities to help SMEs and SMBs build meaningful relationships with their customers. Sendinblue was founded in 2012 and is currently headquartered in Paris, with additional offices spread across the globe.

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Sendinblue specializes in equipping smaller, growing B2B, B2C, and e-commerce companies with the end-to-end marketing capabilities they need to develop meaningful customer relationships. The company also offers an Enterprise version of its solution, which can be tailored to the needs of scaled businesses with unique needs. Sendinblue’s targeted strategy seems to work, as the platform currently has over 160,000 unique users across 160 countries.

Solutions Overview

VBOUT is a multichannel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in its flagship platform. Marketers save tim...

VBOUT is a multichannel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in its flagship platform. Marketers save time using VBOUT, as everything they need is in one place. Its dashboard uses a drag-and-drop for creating landing pages, customer journey builders, and social media management. Users can add automation to any of their campaigns with ease. The platform tracks analytics in key areas and sends a report in user-defined intervals. It begins segmenting leads from the moment their email address is obtained. The company is based in New York, with a presence in the Middle East and Australia.

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VBOUT gives marketers a platform that is useful throughout a marketing campaign. From the start, users gain new insights into their customer base and can segment easily. This improves lead nurturing, as customers are immediately placed through marketing funnels specific to their behavior and interests. Any problems users have had can be alleviated by working directly with the VBOUT support team.

Solutions Overview

Zeta offers a data-driven campaign management platform called ZetaHub. Zetahub unifies data by matching proprietary data assets to first-party customer and marketing data. Users can harness the platform’s single view for ...

Zeta offers a data-driven campaign management platform called ZetaHub. Zetahub unifies data by matching proprietary data assets to first-party customer and marketing data. Users can harness the platform’s single view for insights, personalization, and orchestration. It is particularly useful for organizations in retail, travel, media, financial services, telecom, and healthcare spaces. The platform’s managed and strategic services offerings from Zeta are well-received campaigns with industry experts. The company is based in New York City, with offices in England, India, and Singapore.

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Zeta is driven by data and analytics, enabling users to build their marketing campaigns with the most information possible. Their managed services bridge the gap between solution provider and client. This is particularly well received by customers, as they can build their campaigns with the help of industry experts. The ZetaHub platform eliminates visual silos because marketing, data, and user experience are combined and integrated. Some users believe the base product is limited, but Zeta’s vast array of optional tools is a customizable marketing solution.