Marketing Automation Software Solutions Directory

Below is a directory of Marketing Automation companies, vendors, tools, and software solutions, including a company overview, free trial links if applicable, and contact information for the Top 28 Marketing Automation providers. If you would like a printed version of this marketing automation Software Solutions directory, including complete solutions profiles and a list of the top questions to ask in an RFP – Request for Proposal, click here for a Free PDF.


activecampaign
Solutions Overview

ActiveCampaign started as a solution to help business owners keep in touch with their contacts. They grew into a company offering eight solutions but cut it down to one SaaS platform. The platform has solutions for email marketing, marketing automation, as well as CRM and Sales Automation. Their marketing automation tool offers a simple visual overlay, showing users how automations connect and the features of each campaign. The platform provides social media analysis, as well as deep site tracking. Enterprise customers will have an “expert level” team member to consult or help with the platform.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

ActiveCampaign allows users complete control of their campaigns. And since its data collection capabilities enhance the strength of automated campaigns, there’s no guesswork when harnessing detailed datasets. Precision targeting takes the stress out of planning, as contacts are segmented into unique groups based on behavior and other important demographics. Some believe the platform comes with a learning curve, but its user-friendly interface allows users to learn at their own pace.

Contact

1 North Dearborn
Chicago, IL
United States
+1 (800) 357-0402
www.activecampaign.com

Act-On
Solutions Overview

Act-On provides a marketing platform that eliminates many of the monotonous tasks that marketers deal with. It tracks and collects analytics automatically and uses the information to improve marketing techniques. Users gain full visibility into unknown and known activity on their website. With the collected data, Act-On then automates nurturing based on user preference. It even segments customers and leads into specified categories for you. The platform is offered as an integrated tool for many CRMs. Act-On also provides professional services to clients who need help building an effective marketing strategy. The company is based in Oregon with an office in England as well.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Act-On provides marketing automation in many vital areas. Users can focus on larger marketing strategies rather than lead scoring or nurturing. Act-On offers help through strategic consulting and tactical execution if developing a market strategy is difficult. The platform can handle complex campaigns, which can be changed at any time. Some users feel the platform has a steep learning curve, but the Act-On customer support and training options give users the necessary insights.

Contact

121 SW Morrison Street
Portland, OR 97204
+1 (877) 530-1555
Act-On

Solutions Overview

Adestra, an Upland product, is an email marketing solution with automation and campaign creation functionality. Marketers can gain insight into the effectiveness of campaigns and then easily test or develop new customer pathways. The platform can send automatic messages for something like cart abandonment or to say happy birthday. Targeted email campaigns provide product recommendations based on customer insights. As an email marketing company first, Adestra includes a variety of templates with mobile and web optimization. Collected data is used to enhance email content and boost customer engagement.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Adestra’s deep focus on email marketing makes sending personalized messages to customers simple. The email editor comes with templates and customization options. Marketers can harness data from a variety of areas to understand exactly what their customers are looking for. Adestra allows clients to segment and tag customers to ensure they’re properly cared for. This also makes targeting much easier, as users can sort by characteristics or unique tags. Since the tool is so specialized, its options in other areas may be lacking for the time being, but the cross-channel functionality eliminates many creation-based concerns.

Contact

Holywell House Osney Mead
Oxford, UK OX2 0ES
US: +1 (855) 835-0471
Upland Adestra

Marketing Automation Solutions Review - Adobe
Solutions Overview

With Adobe Campaign, companies can use customer data to create, deliver, and manage B2B cross-channel marketing campaigns. The software includes central workflow management, personalized email marketing tools, customer data management, cloud services, and learning tools to help you and your team stay on top of their email marketing skills. Multichannel site design is simple and synchronized to maintain its brand image across platforms. Adobe allows marketers to follow each step in the customer journey. They also collect deep and predictive analytics to enhance marketing campaigns. The company is based in California, with offices across the globe.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Adobe brings vast resources and tooling options for customers of any size and encourages creativity with site design and email templating solutions. The Experience Cloud integrates analytics with every step in the customer journey, allowing detailed segmentation to make each journey personal. The interconnectivity of applications in the Experience Cloud can be overwhelming at first, but with proper management and experience users can accomplish a lot.

Contact

345 Park Ave
San Jose, CA 95110-2704
+1 (408) 536-6000
Adobe

Marketing Automation Solutions Review - Autopilot
Solutions Overview

Autopilot offers a marketing platform with a focus on integration. The platform connects customer information from various tools and systems, so users get a single view of all their customer data to make automating the marketing journey easier. These insights also create deep personal journeys that change based on behavior. Individualized messages will be sent to new customers based on their site behavior and engagement, like signing up for a webinar. Autopilot is based in Australia with offices in the United States.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Marketing works best when deep analytics are utilized. Autopilot recognizes this by bringing together data from a variety of sources. Their automation tools harness analytics to allow personalized customer journeys at every level. The dashboard is simple to navigate and build on, while providing insights about your campaigns and more. Autopilot’s email templates can seem underwhelming, but this problem is eliminated with the right touch or email integration tools.

Contact

149 New Montgomery Street
San Francisco, CA 94105
Autopilot

Marketing Automation Solutions Review - ClickDimensions
Solutions Overview

ClickDimensions marketing solutions are entirely centered around Microsoft tools. The company is partnered with Microsoft Dynamics 365, Azure, and Power BI. Their solution was natively built inside Dynamics 365, meaning there are no integration costs. Users can synchronize data immediately, eliminating the headaches from a complex implementation. They offer essential marketing tools like email marketing, campaign automation, web intelligence, surveys, social marketing, and more. ClickDimensions is headquartered in Atlanta with offices in Israel and the Netherlands.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

ClickDimensions provides effective marketing solutions for Microsoft Dynamics 365. Users can take advantage of seamless integration commitment to Microsoft Dynamics 365 places them in an interesting situation. Their options for Dynamics 365 are diverse and well received. However, this puts them in a particular market, which might not be accessible or of interest to some customers. For companies interested in changing their CRM, ClickDimensions’ capabilities increase the value of Dynamics 365.

Contact

5901 Peachtree Dunwoody Road
Atlanta, GA 30328
+1 (888) 214-4228
ClickDimensions

Marketing Automation Solutions Review - Dotdigital
Solutions Overview

dotdigital was a tool built for the BBC before becoming the company’s staple product. They offer a platform with simple drag-and-drop functionality for communicating with customers. It has multichannel capabilities to target customers efficiently. Users can harness analytics to send messages at the right time, in the right place, and on the right channel. Collected data includes customer identification and tracking. Lead scoring can be customized to focus on relevant data sets like purchase history, email opens, clicks, page views, and more. dotdigital can also work directly with users with managed and creative services. The company is based in London and their platform is used in over 150 countries.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

dotdigital allows users to build email marketing campaigns without management headaches. After creating a communication pipeline, marketers can focus on data to improve the campaign or develop future projects. dotdigital’s integration offerings let users build an interwoven marketing platform. For example, their Salesforce integration is managed from a single interface, eliminating the need to switch between apps. Some users want deeper segmentation options, but integration and managed services can alleviate this.

Contact

No. 1 London Bridge
London, England SE1 9BG
US: +1 (212) 971-9408
www.dotdigitalgroup.com

Marketing Automation Solutions Review - GetResponse
Solutions Overview

GetResponse offers a suite of simple and robust solutions that can be scaled and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and more. The software allows for hundreds of customer journey scenarios with real-time updates. GetResponse’s workflow designer uses simple block arrangements for conditions, actions, and filters. Customer profiles include tagging and scoring so that users can build detailed segmentations. The company is headquartered in Poland with offices around the world.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

GetReponse’s suite of solutions gives users the ability to manage contacts in an efficient way. Each contact receives automated profiling, but users may also interject with custom tags to create unique segmentations. Building a customer journey can be as intricate as needed without sacrificing interface simplicity. Some users have noted that email customization is difficult at first, but the company offers over 500 predesigned templates to assist you while becoming acquainted.

Contact

71 Summer St
Boston, MA
United States
+1 (888) 295-2553
www.getresponse.com

Marketing Automation Solutions Review - Higher Logic
Solutions Overview

Higher Logic offers marketing tools for a variety of spaces. The company assists organizations in building a private online community for their organization. This tool helps teams stay organized and active when they execute targeted communication campaigns. The company offers solutions for both enterprise and professional teams for marketing automation. Users can automate repetitive and manual tasks while keeping track of campaign performance. The company hosts four locations in America and their headquarters is in Virginia.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Higher Logic takes an interconnected approach to marketing. Their community builder tool enhances collaboration across teams. This allows marketing insights to be shared and utilized by employees in different spaces, which is further enhanced by the marketing automation tools. They track and report every action in member communication channels so marketers can focus on renewal, recruitment, and upcoming projects. Some users find the customization options difficult, but Higher Logic’s managed services assist users from a technical and strategic approach. Any issues about complexity can also be solved through customer support.

Contact

1919 North Lynn Street
Arlington, VA 22209
+1 (202) 360-4402
Higher Logic

Marketing Automation Solutions Review - HubSpot
Solutions Overview

HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. Users can modify their website or mobile site without any coding knowledge; they can drag-and-drop pages, posts, landing pages, and more. The marketing hub automatically tracks and reports on customer interactions. This data is useful in measuring the effectiveness of a campaign, or to build new automations. HubSpot is based in Cambridge, MA with offices around the world.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

HubSpot is a well-known brand in the marketing space due to its free CRM and free options for marketing and sales tools. Their more intensive marketing hub provides users with a variety of workflow options. The company makes it simple to finetune or completely overhaul website design. Data collection options provide insights into a campaign’s successes and failures. HubSpot can struggle with larger enterprise workloads, but their accessibility and tools are valuable for SMBs.

Contact

25 First Street
Cambridge, MA 02141
+1 (888) 482-7768
HubSpot

Marketing Automation Solutions Review - iContact
Solutions Overview

iContact began as an email marketing company for SMBs before becoming a larger marketing automation and consulting entity. They offer detailed email marketing tools to help marketers deliver personalized messages. Delivery of messages is further enhanced by advanced tracking and reporting. Users can gain knowledge about what’s driving a campaign’s success or failure, and depending on your team’s skills, iContact offers access to a strategic advisor that can help build personalized campaigns with ease. Advisors have a detailed understanding of the platform and help email goals become a reality. The company is a part of Cision, a global media intelligence company.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

iContact provides marketers with the capabilities to build meaningful email campaigns. Regardless of skill, users can harness iContact’s team of advisors and services to create optimal visuals for targeted customers. Their advanced tracking and social monitoring gives teams insights into the effectiveness of their campaigns. However, since the social marketing is relatively new to iContact, many users are underwhelmed so far. The company thrives as an email marketing tool, which positions them to improve on social soon.

Contact

2121 RDU Center Dr
Morrisville, NC
United States
+1 (877) 820-7837
www.icontact.com

Marketing Automation Solutions Review - Insightly
Solutions Overview

Insightly is a vendor that offers both a CRM platform and a robust marketing automation platform. This solution provides in-depth customer journey management, an intuitive drag-and-drop email and newsletter creator, and more. Users can open up two-way communication with their customers through embedded forms and landing pages while simultaneously analyzing and visualizing customer insights with Insightly’s advanced analytics and reporting engine. CRM features include visual relationship webs, easy sale-to-project transition, and mobile application access. Insightly was founded in 2009 and is based in San Francisco, CA.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Ranked as a leading Marketing Automation and CRM vendor by G2Crowd, Insightly offers users a smooth, integrated, and approachable experience. Whether your organization is transitioning sales into clients or entering large amounts of data, Insightly users can expect a streamlined process and a boost to the productivity of both their sales and marketing teams.

Contact

680 Folsom St
San Francisco, CA
United States
+1 (888) 999-4039
www.insightly.com

Marketing Automation Solutions Review - Iterable
Solutions Overview

Iterable is a growth-marketing platform that emphasizes multichannel relevance at scale. They provide the same technologies that made Twitter and Facebook so successful in user engagement. Iterable gives users the ability to engage with customers on a variety of channels. Marketers can harness data for campaign activation and behavior-based personalization, and the dashboard lets marketers drag-and-drop workflows and activate any type of customer data. Iterable is headquartered in San Francisco and offer their services for businesses of all sizes.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Iterable’s strengths lie in their ability to operate across channels. The platform lets marketers send personal messages to customers on an analytically chosen channel. Users can set up campaigns that activate based on data requirements. Iterable is built on an elastic architecture, allowing any data source to trigger these campaign actions. The platform doesn’t sacrifice ease of use in favor of depth, and their analytics approach pairs with a simple drag-and-drop dashboard. The company was founded in 2013, so some functionality needs improvement, but they’re constantly working on updates and new capabilities for the platform.

Contact

71 Stevenson St, #300
San Francisco, CA 94105
+1 (650) 683-1132
Iterable

Solutions Overview

Keap, previously Infusionsoft, offers small businesses access to a marketing automation platform and CRM. The small business approach is emphasized as it only includes one user account in the base product. Keap offers collaboration with an onboarding expert to initiate setup for clients new to marketing tools. The platform provides a centralized view of customer data that enhances both campaign automation and reporting. Keap helps users understand how audiences are responding to campaigns so modifications can be made when necessary. They also provide hundreds of business apps, so you can craft the platform that fits your needs. The company is based in Arizona with their services offered around the world.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Keap’s focus on small businesses is reflected in the simplicity of its products. The company works closely with clients in the early stages of implementation to provide a personalized platform and help them understand the health of their campaigns with real-time monitoring and statistics. The platform covers the important features a growing business needs, such as payment collection, unlimited emails, and more. Keap doesn’t provide a lot of customization for dashboards, but the company actively responds to user suggestions in their product updates.

Contact

13101 Preston Road
Dallas, TX 75240
+1 (888) 895-3237
www.keap.com

Solutions Overview

Lead Liaison offers cloud-based marketing and sales automation solutions to businesses of all sizes. Their Lead Management Automation platform combines lead capture, content creation, social media engagement, and more. Prospects can be targeted based on engagement, demographics, and social info. This data is also used to trigger responsive marketing techniques. Due to the focus on lead generation, Lead Liaison reveals key moments of a buyer’s journey to the sales team. Salespeople also receive daily lead reports that include “Buy Signals” to indicate the right time to contact a prospect.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Lead Liaison brings sales and marketing functionality together on one platform. It collects data from a variety of sources and provides it to both marketing and sales teams. The platform automatically activates responsive marketing to encourage customers to continue their journey. When customers reach a certain threshold of predetermined value, salespeople are alerted to begin the sales process in real-time. Due to the platform’s wide array of tools, it can be difficult to learn at first. However, Lead Liaison provides 1:1 live training, informative onboarding, and more to help clients gain familiarity.

Contact

13101 Preston Road
Dallas, TX 75240
+1 (888) 895-3237
leadliaison.com

Marketing Automation Solutions Review - LeadSquared
Solutions Overview

LeadSquared brings marketing automation to key time-consuming areas, so marketers and salespeople have time to focus on important projects. This is accomplished through automating engagement with leads and customers. Their software easily captures lead and activity data across channels, so each engagement is meaningful and targeted. LeadSquared helps more than just marketers, as salespeople can easily access critical data to find sales-ready leads to target. The platform uses machine learning to forge a deeper understanding of conversion attributes. LeadSquared is headquartered in India and has an office in the United States.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

LeadSquared provides a bridge between marketing and sales. When a valuable lead gets revealed through machine learning, salespeople will be automatically notified. The software integrates with popular CRMs like Salesforce and Microsoft Dynamics, increasing the value of lead data and machine learning potential. Lead nurturing paths can be detailed and automatic. LeadSquared does not have a drag-and-drop campaign builder like many vendors in this space do, but their visual workflow builder is simple to use and effective.

Contact

(US) 510 Thornall Street, Suite 210,
Edison, NJ-08837.
+1 (732) 385-3546
LeadSquared

Marketing Automation Solutions Review - Marketo
Solutions Overview

Marketo Engage, an Adobe product, offers marketing automation as an application. All of Marketo’s applications can integrate with their Engagement Marketing Hub. The marketing hub also includes LaunchPoint partner applications, so users can build an optimal marketing platform for their needs. The automated marketing application lets users build and scale automated marketing campaigns across channels. It also provides nurturing options that can be as persistent as needed. Each customer journey can be customized based on collected data, and each campaign is tracked for efficiency. Marketo was acquired by Adobe in September.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Marketo offers an abundance of marketing tools that integrate with their marketing hub. Their solutions give marketers the ability to engage with customers through personalized nurturing campaigns. Collecting and deciphering analytics is made easy. Users can create visual report and dashboards with a simple drag-and-drop interface. Some users feel the hub can be difficult to navigate at first but shouldn’t be an issue with the proper implementation game plan or working directly with Marketo. Users can also expect to benefit from Adobe’s support system in the coming months.

Contact

345 Park Ave,
San Jose, California 95110, US
+1 (877) 260-6586
Marketo

Solutions Overview

Maropost Marketing Cloud provides tools for building complex customer journeys. The platform gives marketers the ability to connect with customers across email, web, mobile, and social media channels. Users can create and automate workflows from a simple dashboard on every channel and lifecycle stage. Event-driven workflows nurture visitors on a path that reflects their behavior. Machine learning tools utilize data to make personalized recommendations on your website and includes a single customer view combining all available data on a customer. This creates deep segmentation functionality based on both manual and automatic data.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Maropost Marketing Cloud gives users numerous ways to harness their analytics. Workflows function across channels while using and creating data. Targeting customers is made easier with detailed views of contacts as well. Each journey can activate event-driven workflows to nurture visitors in a personalized and relevant way. The platform increases brand recognition with seamless consistency across web, mobile, email, and more. It can take some time to migrate large amounts of customer data to the Marketing Cloud, but the company’s support staff can provide tips to ease this process.

Contact

180 University – Suite 5002
Toronto, ON M5H 0A2
+1 (888) 438-3152
Maropost

Marketing Automation Solutions Review - Omnisend
Solutions Overview

Omnisend specializes in marketing solutions for retail companies. They give marketers tools to engage with customers on a personal level. The platform provides smart triggers to send targeted messages to customers at any stage of their journey. For example, you can send a welcome email to new customers that signed up for your newsletter. If someone leaves an item in their cart, reminder messages can be sent after a predetermined amount of time. Omnisend also provides A/B testing to ensure the right campaign is used long term. The company is headquartered in London but offers their platform around the world.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Omnisend helps retailers target and maintain important customers while nurturing new ones. Retailers need to at least appear customer-focused to maintain success. Customers get the personal touch they’re looking for, even if your company is too large to maintain true personal connections. Users can harness valuable data that comes from clicks and browsing behavior as well. Some users may want more from the customization options and templates, but they’re still growing and regularly releasing new designs.

Contact

22 Mare Street
London, UK E8 4RT
Omnisend

Marketing Automation Solutions Review - Oracle
Solutions Overview

Oracle offers a variety of cloud marketing products, including Bronto, Eloqua, and Responsys. Each option brings its own strengths and customization for your marketing needs. For example, Eloqua is the B2B marketing option, and Bronto is for B2C. Each provides campaign management tools to deliver relevant content to target audiences. These two equip marketers with lead and campaign management tools to engage the right audience at the right time in their purchasing journey. This can be accomplished across multiple channels like email, display search, web, video, and mobile. Oracle is based in San Francisco and offers their services around the world.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

With an abundance of solutions across the IT space, Oracle makes use of acquisitions to expand its offerings. Bronto, Eloqua, and Responsys were each acquired by Oracle, so they could offer a variety of marketing automation solutions. Bronto helps high growth retailers turn their data into review with analytics and automated campaigns. Eloqua provides users with lead management and sales tools to engage in personal marketing efforts. There have been complaints about both platforms out of the box, but with add-ons, users can optimize based on their needs.

Contact

2300 Oracle Way
Austin, TX 78741
+1 (650) 506-7000
Oracle

Marketing Automation Solutions Review - OutboundEngine
Solutions Overview

OutboundEngine helps SMBs uncover marketing opportunities in their network. It helps marketers target the right people with the right conversation. The platform’s data collection capabilities identify the newest and most engaged customers. After discovering the ideal contacts, users can create focused email and social campaigns with ease. OutboundEngine provides access to an up-to-date library of past, present, and future campaigns. This library also displays the success rate of certain campaigns, so marketers can build on their brand’s strengths. The company was founded in 2012 in Texas as an email marketing tool before evolving into a multichannel marketing platform.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

OutboundEngine gives SMBs access to various marketing automation tools to improve engagement with the right customers. It can be difficult for marketers to connect personally with customers, but OutboundEngine provides detailed information on important contacts. Users can take advantage of key metrics to create targeted email and social campaigns, and the company provides software for multiple verticals like real estate, insurance, automotive, and more. Their managed services have mixed reviews, but users can harness OutboundEngine’s tools in-house to build content.

Contact

1301 South Mopac Expressway, Suite 100,
Austin, Texas 78746
+1 (800) 562-7315
OutboundEngine

Marketing Automation Solutions Review - Pardot
Solutions Overview

Pardot is the B2B marketing automation solution from Salesforce. It directly integrates with Salesforce’s CRM to harness all available data. This helps align marketing and sales to generate leads and keep them engaged. Since Pardot’s focus is exclusively on B2B, it helps users prioritize valuable leads through scoring and grading. It captures prospect activity and provides real-time alerts telling salespeople when to contact leads. The solution also gives marketers the ability to build and segment email marketing campaigns. Pipelines for email marketing can be as intricate as needed. Salesforce is based in San Francisco with offices around the world.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Pardot follows in Salesforce’s footstep in providing a simple solution for non-technical people. It eliminates the guesswork associated with lead management with automatic activity tracking and lead scoring. Alerts tell salespeople the best times to contact prospects, increasing the value of each engagement. Some believe the platform is difficult to navigate at first, but Salesforce customer service is willing to help.

Contact

The Landmark at One Market
San Francisco, CA 94105
+1 (800) 667-6389
Pardot

Marketing Automation Solutions Review - SAS
Solutions Overview

SAS has solutions in various areas like data management, machine learning, customer intelligence, and more. The company offers a Marketing Automation tool that harnesses deep analytics. It also comes with an easy to integrate and customizable dashboard. Outside of marketing automation, SAS offers Customer Intelligence 360, which is the company’s core tool for marketing teams. These tools allow users to combine marketing decisions with in-depth customer insights. They also deliver predictive marketing analytics. This enables marketing teams to transform digital data into predictive and customer-focused insight. SAS provides a thorough view of every customer, including offline customer data.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

SAS has experience across the IT world, especially when it comes to analytics. The company offers an analytics platform as a standalone product. This emphasizes their commitment to compiling the deepest and most influential data. Their marketing automation tool lets users apply data to the decision-making process. Every decision the marketing team makes will lead to analytics to improve future decisions. Some users believe SAS lacks capabilities for social marketing, but the company does offer analytics for social media use.

Contact

100 SAS Campus Drive
Cary, NC 27513-2414
+1 (800) 727-0025
SAS

Marketing Automation Solutions Review - Selligent
Solutions Overview

Selligent Marketing Cloud is an automation platform for B2C brands designed to improve customer engagement across all channels and help marketers nurture relationships in a data-driven way. Users can collect data with the company’s AI and Customer Data Platform, creating universal consumer profiles for AI marketing. Consumer profiles are generated for each contact, so marketers can analyze and target without manually merging data. Selligent provides behavioral targeting tools that change when user engagement or involvement changes. They offer their platform in America and Europe.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Selligent’s data-driven approach increases the value of a marketing campaign. Each customer’s behavior is tracked and then recorded in an analytics dashboard. Since data collection happens in real-time, customer journeys will quickly optimize based on their behavior. Their platform makes it easier to forge deep connections with potential customers. Some have noted difficulty in custom email creation, but third-party software can easily solve this.

Contact

9 Lea Ave,
Nashville, Tennessee 37210
+1 (650) 421-4255
Selligent

Marketing Automation Solutions Review - SharpSpring
Solutions Overview

SharpSpring offers a marketing automation platform for businesses and agencies. Their behavioral-based tracking tool helps users understand what motivates each click. It also enhances email automation, as customers are tracked after the click for increased personalization. SharpSpring’s visual workflow builder includes branching logic to engage leads at the right times. Users can customize buyer personas to improve segmentation. The detailed data collection allows key marketing decisions to be made with logic and efficiency.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

SharpSpring brings a variety of tools to businesses and marketing agencies alike. The platform collects data from all possible channels and gives detailed scores to leads. The behavior-based tracking gives marketers insights into customer motivation. Engagement becomes more valuable when the right data is available. SharpSpring provides dynamic options for building forms and lists. The company does not offer an out of the box app market, users are required to use API to connect with other apps. Some users may find this too technical, but SharpSpring offers help setting up integrations.

Contact

5001 Celebration Pointe Avenue, Suite 410
Gainesville, FL 32608
+1 (888) 428-9605
SharpSpring

Marketing Automation Solutions Review - VBOUT
Solutions Overview

VBOUT is a multichannel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in their flagship platform. Marketers save time using VBOUT, as everything they need is in one place. Its dashboard uses a drag-and-drop for creating landing pages, customer journey builder, social media management. Users can add automation to any of their campaigns with ease. The platform tracks analytics in key areas and sends a report in user-defined intervals. It begins segmenting leads from the moment their email address is obtained. The company is based in New York with presence in the Middle East and Australia.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

VBOUT gives marketers a platform that is useful throughout a marketing campaign. From the start, users gain new insights into their customer base and can segment easily. This improves lead nurturing, as customers are immediately placed through marketing funnels specific to their behavior and interests. Any problems users have had can be alleviated by working directly with the VBOUT support team.

Contact

1412 Broadway
New York, NY 10018
+1 (800) 824-9619
VBOUT

Marketing Automation Solutions Review - Zeta
Solutions Overview

Zeta offers a data-driven campaign management platform called ZetaHub. Zetahub unifies data by matching proprietary data assets to first-party customer and marketing data. Users can harness the platform’s single view for insights, personalization, and orchestration. It is particularly useful for organizations in retail, travel, media, financial services, telecom, and healthcare spaces. The platform’s managed and strategic services offerings from Zeta are well-received acampaigns with industry experts. The company is based in New York City, with offices in England, India, and Singapore.

Download this Directory and get our Free Marketing Automation Buyer’s Guide.

More Detail

Zeta is driven by data and analytics, enabling users to build their marketing campaigns with the most information possible. Their managed services bridge the gap between solution provider and client. This is particularly well received by customers, as they can build their campaigns with the help of industry experts. The ZetaHub platform eliminates visual silos because marketing, data, and user experience are combined and integrated. Some users believe the base product is limited, but Zeta’s vast array of optional tools is a customizable marketing solution.

Contact

3 Park Ave, 33rd Floor,
New York, NY 10016
+1 (212) 967-5055
Zeta