5 Common Marketing Automation Pitfalls and How to Avoid Them
It’s not uncommon to make mistakes when using automated solutions for the first time. Even with the proper training, and a wide variety of tutorials and …
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Litmus Announces Completely Revamped Email Marketing Platform
Litmus, a provider of powerful email marketing solutions, has announced its newly revamped product. The entire Litmus platform has been refreshed with new …
Campaign Monitor Unveils New Email Marketing Solution
Campaign Monitor, a provider of powerful and versatile email marketing software, has announced its newest product: CM Commerce. This technology is built from …
8 Unexpected Benefits of Marketing Automation Solutions
As the importance of marketing automation continues to grow, more and more solutions are being developed all around the world. No matter the size of your …
Over 30 Percent of Businesses Struggle With Managing a Global Brand
Many marketing leaders express frustration at the difficulty of staying relevant to an audience whose needs and interests fluctuate at a rapid rate. Analyst …
Marketing Budgets Fall Despite Rising Importance of Digital Advertising
Over 75 percent of CMO’s expect to increase investment in digital ads despite marketing budgets dropping below 11 percent for the first time since 2014. …
Key Takeaways from the Forrester Wave for Cross-Channel Campaign Engagement (EMSS Modules), Q3 2019
Technology advisory firm Forrester Research has released its latest Forrester Wave for Cross-Channel Campaign Engagement (EMSS Modules), Q3 2019. This …
Key Takeaways from the Forrester Wave for Enterprise Marketing Software Suites, Q3 2019
Technology advisory firm Forrester Research has released its latest Forrester Wave for Enterprise Marketing Software Suites, Q3 2019. This year’s report …
Datorama Announces Release of New Marketing Analytics Tools
Datorama, a Salesforce company, has recently announced two new marketing analytics that will simplify data preparation and improve visualization for brands and …
Iterable Announces New Metadata-Driven Personalization Feature
Growth marketing platform vendor Iterable has recently announced the release of its newest tool, known as Catalog. Catalog utilizes metadata for deep …