Here are 3 Key Marketing Automation Strategies for Success
. Automation is something that anyone can get into, but few can completely master. To the layman, the term “automation” itself can be so …
Best Practices
The Right Way to Build Your Marketing Automation Team
When discussing the finer points of marketing automation, you’re undoubtedly going to hear a lot about the team, but what exactly should that team look …
Marketing Automation Analytics: The Dos And Don’ts
Some of the most important features of marketing automation involve reporting and analytics. These offer valuable insights regarding the effectiveness of your …
Is Your Marketing Automation Too Impersonal? Here’s How to Humanize It
The purpose of marketing automation is to minimize human effort in the tedium of marketing. This can be a great boon to marketers as it removes the need to …
Build-a-Bot: How to Create More User-Friendly Chatbots
A competent chatbot is one of the most versatile tools a CMO can utilize in today’s martech landscape. With the ability to handle customer service …
4 Overlooked Marketing Automation Features to Consider During Vendor Selection
Marketing automation is a solutions market populated by dozens of vendors. As with any product, the features of individual solutions are going to vary as you …
How to Leverage Online Influencers with Marketing Automation
The rise of social media has seen the dawn of a new type of marketing. Influencer marketing, or the practice of reaching out to popular social media users in …
AI in Marketing: What to Expect in 2019 and Beyond
AI is one of the most important tools available to enterprises today. Despite this and its limitless potential, it remains woefully underutilized where …
How Do You Integrate Content In Marketing Automation?
Content marketing stands tall as one of the most effective ways to ingratiate your brand with leads and kickstart relationships with them. However, it stands …
Take Advantage of These 4 Key Marketing Automation Trends in 2019
Marketing automation as we currently know it has been around for almost two decades at this point. In that time there have been countless innovations in …