Four Digital Marketing Certifications for Marketing Automation Users
Marketing leaders seek employees with interesting and advanced skillsets. They want folks who know the field and can demonstrate that they know it on a routine …
Best Practices
Create a Winning Digital Marketing Strategy Using These Four Steps
A digital marketing campaign without a strategy is like a construction project without blueprints. You won’t have any idea what you’re doing and the end …
An Introductory Guide to Email Marketing for Beginners
The best way for businesses to initiate or maintain contact with their customers is via email. Nearly everybody in the professional world uses email, so …
A Condensed Introduction to Marketing Automation Analytics
Marketing automation analytics helps marketers measure the success of their campaigns. It is also the process of taking data gathered from leads and displaying …
10 Must-Have Marketing Automation Software Features
There are many marketing automation solutions on the market, and they all come with various features. Some features are standard; others are more specialized …
A Condensed Guide to Marketing Automation Integration
As a marketer, you want to ensure that every tool you’re using has an essential function and can work well with the others. If even one of those tools …
Privacy in Marketing Automation: What You Need to Know
Last week, Zeta Global appointed Ben Hayes to the position of Chief Privacy Officer. In his capacity as CPO, Hayes will oversee the protection of both …
7 Automation Vendors to Consider for Enterprise Marketing
Imagine you’re on the marketing team at an enterprise company. You’ve got to deal with hundreds, maybe thousands, of leads in an average week, …
How To Effectively Automate Your Small Business Marketing
There’s a lot to be said about marketing automation and how varied its uses are. Some may think from a cursory glance at our site that solutions with …
Top 5 Vendors that Offer Both CRM and Marketing Automation
If you’re reading this, odds are you’ve already looked at or maybe even invested in at this point. You’ve read the articles, you know the …