Adverity has announced that it’s closed a $120 million Series D financing round. The round of funding was led by SoftBank Vision Fund 21, with participation from existing Adverity investor Sapphire Ventures. Adverity will use the investment to evolve its predictive technology stack and continue to optimize the capabilities of its marketing analytics platform.
Adverity provides a data and analytics platform to meet companies’ sales, marketing, and e-commerce needs in retail, technology, media, telecom, and other industries. The company’s end-to-end marketing analytics platform is equipped with AI-powered predictive analytics, data visualizations, dashboards, and automated data integrations from hundreds of sources.
The Series D financing is Adverity’s third round of investment in as many years and brings the company’s total funding to over $165 million. Proceeds from the investment will help Adverity expand its product range and continue to provide value via forward-looking insights and detailed recommendations for marketers looking to track and improve business performance.
Alexander Igelsböck, the CEO and Co-Founder of Adverity, says, “There is a multitude of marketing tools available, but the quantity of new tools that marketers implement doesn’t matter – what matters are the insights that help companies drive growth and avoid missteps. In today’s data-centric climate, every successful company must have data analytics at its core. SoftBank Vision Fund 2 recognized the value in our business, understanding that our platform is a critical component for any modern Martech stack. Using automation to do the heavy lifting, marketers can move beyond ‘point in time’ performance data, and harness insights that not only power and validate better decisions now, but fuel proactive choices to improve future outcomes.”
Learn more about Adverity.
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