Authority With Video - How Marketers Win the Digital, GenAI-First Era

We are entering a moment where authority is no longer built primarily through text, ads, or campaigns, but through video-led presence that signals credibility to both human audiences and generative AI systems. In a digital, GenAI-first era, the brands that win are not those that publish the most content like in the past, but those whose voices are most consistently recognized, cited, and trusted across formats, especially in video.

Evergreen video becomes the authority and credibility layer, one that institutionalizes expertise and allows trust to accumulate over time.

This is a market-presence strategy for enterprise marketers who want to move from campaign execution to category influence and even niche building, while also positioning their brands for visibility inside the large language models that increasingly shape how buyers discover, evaluate, and shortlist enterprise tech solutions.

Download the white paper to learn more.