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CM Group Announces its Merger with Cheetah Digital

CM Group Cheetah Digital
CM Group Cheetah Digital

Source: CM Group

CM Group has announced that it is merging with Cheetah Digital under the CM Group name. The merger will expand both company’s ability to provide email, personalization, omnichannel, and loyalty solutions. Together, the combined companies will focus on developing new marketing solutions and investing in their portfolio to bring new products to a growing base of customers.

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CM Group is a collection of global marketing technology brands, including Campaign Monitor, Sailthru, Selligent, and more. The company focuses on email marketing solutions for companies of all sizes and industries. Meanwhile, Cheetah Digital is a cross-channel customer engagement solution provider that equips marketers with the tools they need to create cross-channel messaging, personalized customer experiences, and more.

The merger with Cheetah Digital is part of CM Group’s continued efforts to expand its focus from email marketing solutions to broader customer engagement software. With Cheetah Digital, CM Group will broaden its reach in the large enterprise market and help its existing martech products accelerate innovation and meet changing customer expectations and needs.

Wellford Dillard, the CEO at CM Group, says, “Our merger with Cheetah Digital means CM Group will be well-positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by delivering the right technology at the right time, tailored to their industry and built for the scale at which they operate. By keeping each CM Group product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise, and outcomes for customers when compared to the large volume of generalist solutions in the market today.”

Learn more about CM Group.

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