Litmus has announced its acquisition of Kickdynamic, an AI-driven content automation solution. The acquisition will help Litmus continue expanding its email marketing portfolio with the AI-driven product recommendations and dynamic content automation offered by Kickdynamic. The news comes shortly after Litmus’ new product updates, which introduced improved automation, workflow, and personalization capabilities to its platform.
Litmus is an email collaboration and optimization solution designed to help marketers and agencies improve marketing performance and subscriber engagement. The company’s email marketing product suite includes capabilities for marketing campaign development, pre-send testing, marketing insights, analytics, and integrations with popular platforms like Trello, Slack, Google, Salesforce, and more.
With its acquisition of Kickdynamic, Litmus will empower its users to improve the way they build, test, and collaborate on large volumes of personalized emails. Additionally, the new updates Litmus announced for its platform will enhance its email creation, automated reminders, integrations, and email analytics tools.
Erik Nierenberg, the CEO of Litmus, says, “Customers are basing purchase decisions on brands that can provide them with a connected, customized experience whenever they want, wherever they want. With tools to leverage comprehensive data and dynamic content, marketers can better predict what their buyers will want in specific scenarios. Personalization has never been more important for all brands, and our acquisition of Kickdynamic will help our customers provide the predictive content necessary to drive revenue. With Kickdynamic’s powerful dynamic content automation solution and Litmus’ market-leading email optimization, collaboration, and insights platform, email marketers across all industries will be completely empowered to get the best return on email, significantly amplifying brand awareness, increasing conversions, and acquiring new customers.”
Learn more about Litmus.