Optimizely has announced the launch of a new data core service for its digital experience platform (DXP). The Optimizely data core service will provide users with enhanced analytics capabilities and unified data insights across Optimizely’s suite of products, including Content Cloud, Commerce Cloud, B2B Commerce Cloud, and Experimentation solutions. Customers will have access to the new service when it launches in Q1 2022 at no additional charge to their current plans.
Optimizely provides companies in media, retail, travel, high-tech, and financial services with an open, extensive digital experience platform to help users create and optimize a digital journey for customers. Its product suite includes solutions for content creation, commerce, and data intelligence. The company has over nine hundred partners and offers an app marketplace where users can find apps and integrations to expand their Optimizely solutions.
The upcoming launch of the Optimizely data core service will act as “connective tissue” for Optimizely customers by linking data across content, commerce, experimentation, and other uses cases. The service can also provide companies with a centralized place where all of their experience and customer data exists, creating a “common context” to streamline the process of providing customers with the right experiences at the right time.
Justin Anovick, the Chief Product Officer of Optimizely, made the following statement at the company’s virtual Opticon21 event: “The best DXP must be adaptable, but organizations shouldn’t have to manage disparate data sets or question where the single source of data truth is when developing their tech stack. With the launch of data core service, we’re giving customers full visibility into their data without sacrificing composability.”
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