There are hundreds of free resources available online (such as Solutions Review’s buyer’s guides and best practices), and those are helpful when you need a quick reference. But sometimes it’s best to do things the old fashioned way, as few resources can match the depth and comprehensive detail of well-written digital marketing books.
Solutions Review has done the research for you, having reviewed many of these books. We’ve carefully selected the best digital marketing books based on relevance, ratings, publish data, and ability to add business value. Each book listed has a minimum rating of four stars, and ten reviews per book.
You will find a library of texts from recognized leaders, experts, and technology professionals in the field. From social media marketing to automating your tasks, these publications will have something to offer even the most tenured digital marketer.
This text will walk readers through search engine optimization techniques, including strategies on how to rank highly on Google and how to increase customer traffic. This book covers important SEO concepts, tricks to rank high with local businesses, insight on the inner workings of Google’s algorithm, how to find lucrative keywords, link building strategies, using social media and web analytics, and much more. Google’s constant updates make it difficult to keep up with SEO optimization, but this text keeps readers informed and continues to be revised year after year for up-to-date and accurate information.
This down-to-earth guide shows readers how to use proven digital marketing strategies and tactics to increase audience engagement and drive revenue. From SEO to content marketing and influencer marketing, this book covers a variety of digital marketing subjects to provide users with a comprehensive understanding of the subject matter. Digital marketing evolves quickly, and it’s important to stay in the loop with modern marketing trends. This book will show readers how to develop an individually tailored digital marketing campaign, keep your audience, create a return path, and more.
This book offers a straightforward approach to implementing a marketing, sales, and service automation strategy. With the lessons in this text, you can successfully implement marketing automation, CRM, and case management technology. This book offers the experience of over 100 successfully implemented Automate and Grow strategies, and provides answers to any questions you have about improving your business automation. This resource is particularly useful for small and medium businesses that have limited resources and are struggling to achieve growth.
This text brings the audience step by step through various best practices, providing tactical checklists and giving readers strategic frameworks for long-term success. Using the advice in this book, readers will be able to develop workflows that avoid errors and speed up production, automate messaging, craft relevant messaging, build high-performance lists, understand deep metrics, and much more. This book is a great choice for businesses that heavily depend on email marketing, or for marketing professionals who want to gain further insight into the topic.
Explore 29 in-depth interviews with chief marketing officers from organizations like Target, GE, Harvard Business School, The Home Depot, and Spotify. Experience their stories and how they got to where they are today, and the skills they use to thrive in their role. Readers will learn the histories of prominent CMO’s and will gain an understanding of how top marketing executives collaborate, work, and adapt to an ever-fluctuating marketspace. This text is particularly useful for C-level executives and professionals who frequently collaborate with marketing departments.
Donald Miller’s StoryBrand process is a solution for leaders who face struggles when talking about their businesses. This method provides readers with strategies for helping their customers understand the benefits of their products, ideas, or services. Building a StoryBrand explains the seven universal story points that people respond to, the reason customers make purchases, how to simplify a message, and how to create effective messaging for your marketing material. Regardless of your industry or company size, this text will help you bring value to your customers.
Building a successful business requires following a reliable plan for rapid business growth. Allan Dib reveals in this book how to get new clients and how to make more profit from existing ones. Readers will learn how to close sales, beat out competitors, get the most value out of small budgets, and how to effectively raise prices for products or services without customers getting irritated. This text will be useful for small and medium sized businesses looking to transform the way they approach marketing and achieve greater results.
This easy-to-follow book covers a variety of digital marketing subjects including SEO, Google AdWords, facebook Ads, PR, email marketing, content marketing, social media marketing, and affiliate marketing. It includes advice from Fortune 500 marketers, agency owners, and consultants, and provides fresh insights to improve your day-to-day work. Readers will learn what tools to use on a daily basis, tactics used by digital marketing specialists, future marketing predictions, mistakes to avoid, and much more.
Digital marketing analytics is a difficult but lucrative endeavor. In today’s marketing world, data and customer information is incredibly important, and it’s necessary for modern businesses to take advantage of the information available to them. This text helps readers break down digital marketing analytics strategies and ideas. Material covered includes prioritizing, measuring ROI, tracking performance of digital channels, utilizing surveys and focus groups, focusing investments, and more.
This book takes a step back from typical digital marketing strategies and instead establishes and a foundation from which digital marketing initiatives can operate. The author wants to offer his readers advice that is centered on principles, values, and a foundational approach to digital marketing. There is less of a focus on tips, tricks, and shortcuts, and more of a focus on mindset and approach. This is centered on seven principles that help to align digital marketers.
This book is written to help a variety of marketers increase the profit of their websites with the advice of experienced copywriter Robert W. Bly. He covers a variety of areas including generating steady traffic, conversions, leads, opt-ins, and sales. Readers will learn how to integrate a digital marketing plan, maximize open rates and click-through rates, avoid common mistakes, build a large email list, understand Google and Facebook Ads, produce brand awareness, design websites, and more. The author also shares direct response methods proven to increase online revenue.
This text shows readers how to use empathetic marketing that relies on connection and emotional labor, instead of attention-grabbing advertisements and irritating emails that can come across as spam. Regardless of business size or industry, this book reframes marketing as a way to meaningfully connect with people who want your products or service. The author, Seth Godin, shows readers how to build trust and permission, how to help others become who they want to be, why older approaches to advertising no longer work, the role of tension in purchase decisions, and more.
Own Your Niche wants to bring authenticity to internet marketing, and teach readers how to showcase their business with practical, easy-to-implement strategies. Readers will learn how to identify and connect with target audiences, build effective blogs, create loyalty-building email campaigns, add online revenue streams, and more. The text also includes interviews with successful service-based business owners. This book is a good choice for those who want more information about internet marketing, particularly doctors, coaches, freelancers, consultants, attorneys, and other service-based businesses.
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