Top MarTech News From the Week of June 24th: Updates from Qualtrics, Acoustic, Litmus, and More
The editors at Solutions Review have compiled a list of the top MarTech News from the week of June 24th, 2022. This round-up features news and updates from CRM and marketing technology brands like Qualtrics, Acoustic, Litmus, Act-On, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 24th.
Top MarTech News From the Week of June 24th
Acoustic, a marketing solution provider, recently announced the launch of the Multichannel Composer, a new capability for its Acoustic Marketing Cloud platform. The tool will help brands close digital experience gaps by equipping marketing teams of all sizes with the tools they need to orchestrate hyper-personalized campaigns that engage customers in real-time across email, SMS, and other emerging channels. Other features include a drag-and-drop interface, zero-coding tools, multichannel engagement, privacy-centric forms, self-service segmentation tools, and personalized content creation. The Multichannel Composer is available now to Acoustic Marketing Cloud customers.
Act-On Software has released some details on the new product updates and features it plans to release later in the year. These plans include enhancements to the user experience, omnichannel messaging orchestration capabilities, security enhancements to protect customer data further, and continued investments in integrations that expand its ecosystem of systems.
Deloitte Digital, an experience-centric consultancy, has announced the release of TrueServe, a new integrated suite of contact center technologies designed to help businesses equip their contact centers with industry-specific insights and accelerators. The modular, ready-to-deploy solution addresses issues around increased contact volumes and a workforce shortage by helping the service industry provide digital, agile, connected, and empathetic customer experiences.
Drift Launches the Drift Deal Room, a New Solution to Improve Collaboration Between Buyers and Sellers
Drift has launched the Drift Deal Room, a new solution that consolidates shares content and conversations between multiple parties in a single location. This will help businesses foster increased collaboration between buyers and sellers, improve B2B sales cycles, reduce the time between meetings, and allow for more flexible discussions between parties. Businesses can also use Drift Deal Room to consolidate information into a single source of truth, improve the hand-offs in the buying journey, maximize visibility with real-time alerts on buyer activity, and consolidate all the conversations, meetings, and fines involved in the buying process.
Litmus, an email marketing solution provider, has released several new capabilities to help marketers improve personalization and maximize the efficiency of their workflows. The latest updates include tools for merging tag personalization, restoring recently deleted emails, account organization, user searching, keyword filtering, and billing management. Litmus is also launching a new Integrations Marketplace, which provides customers with a centralized location for the integrations Litmus offers with email providers, code editors, and productivity tools.
Qualtrics Announces New Solutions to Help Contact Centers and Customer Service Teams Improve Experiences
Qualtrics has announced a new AI-powered, human-assisted quality assurance solution that equips contact centers with insights into customer needs, agent performance, and other relevant data. The Qualtrics Quality Management solution (Qualtrics QM) uses AI technology to identify factors used for measuring customer service success (i.e., agent friendliness, problem resolution) and score customer interactions in real-time to help them improve experiences for customers and agents. Qualtrics QM is available now.
Qualtrics also announced Qualtrics Embedded Insights, a new app from Qualtrics and ServiceNow designed to help companies improve their employee and customer service experiences. The solution equips customer service teams with a unified view of experience and operational data to help them make informed decisions that address needs, identify opportunities, and improve personalization. The Embedded Insights solution is available in the ServiceNow Store.
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