Samir Sharma

Samir Sharma

Samir’s focus is to empower business users by enabling informed decision making through data. As principal at datazuum, Samir has the ability to tackle both business and technology challenges. He has 20 years of international experience in the UK, Europe, Africa, USA, all gained from consulting and strategy roles across a variety of sectors – Aerospace & Defence, Government, High End Luxury Retail, Postal, Telecoms. Prior to datazuum, Samir led the decision sciences team for a large organisation where he delivered strategic data driven Business Intelligence & Analytics solutions across all sectors.

Author Most Popular

I Don’t Trust the Data!
Data Analytics & BI

Why You Need to Invest in a Data Operating Model

Many people often tout data as the new something, you know oil, bacon or avocado, or as often is mentioned it could b...

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I Don’t Trust the Data!
Artificial Intelligence

Building a Data Strategy with an AI Focus: Leve...

It’s on the lips of many at the moment and is accelerating at pace every day. Yes, you guessed it Marmite! Ha! No, I ...

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I Don’t Trust the Data!
Artificial Intelligence

Revolutionising Business Strategy with AI

Going into 2025, we must have the understanding that AI is no longer a futuristic concept. Yes, it is here, and of co...

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I Don’t Trust the Data!
Data Analytics & BI

Stop Automating Chaos: What the C-Suite Really ...

I believe data strategy is one of those terms that’s been stretched, distorted, and recycled until it’s almost meanin...

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I Don’t Trust the Data!
Artificial Intelligence

Stop Asking If You’re AI-Ready: Ask This Instead

The Wrong Starting Point I am sure you have seen this sentiment over the last few years, and I see this mistake all t...

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I Don’t Trust the Data!
Data Analytics & BI

Self-Service Analytics: A Value-Driven Perspect...

I don’t know what “age” we are in at the moment, whether we have moved into the “AI age” or are we are still in the a...

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I Don’t Trust the Data!
Data Analytics & BI

Why Most Data & AI ‘Best Practices’ Are Just Ex...

How many times have you heard this phrase “best practice?” I’ve lost count of how many times I’ve sat in meetings, re...

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I Don’t Trust the Data!
Data Analytics & BI

The Horizon IT Scandal: A Symptom of a Larger E...

This might not be my usual post, but before stepping into data strategy, I spent the first eight years of my career k...

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I Don’t Trust the Data!
Data Analytics & BI

Fall in Love with the Problem, Not the Technology

I’m furiously writing this post right now, as it’s Monday morning and I normally complete my article for Monday the T...

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