Salesforce recently announced that for the seventh consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other CRM vendors. Additionally, the report names Salesforce as the market share leader in sales applications, customer service applications, and marketing applications.
Salesforce offers the most one of the most expansive and complete CRM products of any vendor on the market today. The platform includes all of the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. Salesforce is fully mobile, and its Complete Customer Management Solution is best-in-class. The company touts more than 100,000 customers, ranging from small organizations to large, sprawling enterprises.
The report noted that Salesforce increased its market share in 2019 by more percentage points than the rest of the top 13 CRM vendors combined. In addition to being the #1 CRM provider worldwide, Salesforce is also the #1 market share leader for CRM in North America, Western Europe, and Asia-Pacific.
“Every industry, company and organization is facing a digital imperative and adapting their business models to the new reality,” says Bret Taylor, President and COO of Salesforce. “The latest IDC numbers underscore how companies are increasingly turning to Salesforce to help them digitally transform and deliver connected customer experiences.”