Top MarTech News From the Week of January 6th: Updates from Shopify, Madison Logic, Salesforce, and More

MarTech News January 6th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 6th. This round-up covers announcements and updates from companies like Shopify, Madison Logic, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 6th.

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Top MarTech News From the Week of January 6th, 2023


Alchemer Acquires Apptentive

Alchemer—an experience management and enterprise feedback technology provider—has acquired Apptentive, a mobile feedback technology provider. The acquisition will help Alchemer provide customers with in-depth methods of collecting feedback from mobile customers, giving them access to survey and workflow functionalities across communications channels and platforms, including Microsoft Teams, Slack, and Salesforce.

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BC Partners Acquires a Majority Stake in Madison Logic

BC Partners, an international investment firm, has signed an agreement to acquire a majority stake in Madison Logic, a global provider of Account-Based Marketing (ABM) software provider, from Clarion Capital Partners (Clarion). With BC Partners’ support, Madison Logic will have access to additional capital to invest in its growth trajectory and drive organic and inorganic growth with deeper technology functionalities and new capabilities in new geographies, industries, and advertising mediums. Current Madison Logic shareholders and Clarion will maintain ownership stakes in Madison logic and support the new partnership with BC Partners.

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HERE Technologies Releases a New Location Search Capability

HERE Technologies—a location data and technology platform—has announced a new capability enabling businesses to customize users’ search results using their places of interest data. The new ability allows users to add private data to the platform’s map and search function, creating brand-specific search outcomes and unique end-user experiences, which can help the business drive new revenue streams, unlock new business value, and differentiate its brand in a competitive market.

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Salesforce Reveals Details on its Upcoming Automotive Cloud Solutions

Salesforce has revealed several new Commerce Cloud solutions for the automotive industry to help dealers and automakers reimagine their online sales. These solutions, scheduled to launch in Spring 2023, will combine complete driver and vehicle profiles to help companies orchestrate connected experiences at every stage of their customer journey. Companies can also use the Commerce and Automotive Cloud companies to improve order fulfillment processes, digitize the car buying experience, extend the commerce experience with integrations from Salesforce partners, and more.

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Shopify Announces a New Composable Technology Stack for Enterprise Retailers

Shopify has announced Commerce Components, a suite of new capabilities to help businesses in the enterprise retail market develop dynamic customer experiences that integrate with their preferred back-office services. Shopify’s Commerce Components is a modern, composable technology stack allowing enterprise retailers to build unique customer experiences. Capabilities include flexible APIs with no rate limits, back-office management, access to Shopify’s partner network, and the freedom for developers to develop any front-end framework they choose with any of the Shopify components they need.

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TELUS International Completes its Acquisition of WillowTree

TELUS International, a digital customer experience provider, has completed its acquisition of WillowTree, a full-service digital product provider. WillowTree, now rebranded as WillowTree, a TELUS International Company, will provide TELUS with critical front-end design and development competencies that expand on its end-to-end capabilities for the customer experience value chain and allow for more cross-selling opportunities across a diverse client base.

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Expert Insights Section


Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights SeriesContributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.


Solutions Review Announces Call for Contributors: Expert Insights Series Q1, 2023

Solutions Review calls for contributing authors to participate in its Expert Insights Series Q1, 2023. Solutions Review’s Expert Insight Series is a collection of contributed articles written by industry experts in enterprise software categories. Since its first call for Premium Content, Solutions Review editors have published hundreds of expert insight articles from leading voices across 16 category-specific business software resource sites.

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Things to Remember When Considering a Composable Digital Experience Platform by Casper Rasmussen of Technology at Valtech

As part of Solutions Review’s Premium Content Series, Casper Rasmussen, the Global SVP of Technology at Valtech, outlines the factor to consider when considering whether or not a composable digital experience platform (DXP) is right for your business.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.