The Best Social Media Marketing Certification Programs to Take Online
The editors at Solutions Review have compiled some of the best social media marketing certification programs that social media managers and professionals should consider. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
Social media is one of the fundamental pillars of modern marketing strategies. But since every platform has unique requirements, parameters, and trends to stick to, social media marketing is not always as straightforward as many imagine. As the industry evolves, aspiring and active social media marketers who want to maintain or develop their expertise must invest in their continued education to continue progressing in their social media marketing careers.
With that in mind, we’ve compiled some of the best social media marketing certification programs available online. These programs are designed for students looking to expand or optimize their expertise with a degree or professional certification. Click the GO TO CERTIFICATION link to learn more about each course and register.
The Best Social Media Marketing Certification Programs
OUR TAKE: Designed for students looking to start their digital marketing careers, this introductory program will equip them with the real-world experience and skills needed to succeed.
Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. This course has no prerequisites, and students who commit 10 hours a week to the program can expect to finish it in approximately three months.GO TO CERTIFICATION
OUR TAKE: Social media is crucial in every marketer’s toolbelt but can backfire if misused. If you want to better understand social media communities, user identities, and how to navigate them, this course can help.
Description: As valuable and widespread as social media is, there are plenty of pitfalls that have the potential to damage a company’s brand seriously. Before a company invests in a social media marketing strategy, it must educate its marketers on social media’s good, bad, and ugly sides. From the University of Sydney, this course is taught by Dr. Jonathon Hutchinson and covers fundamental concepts around social media. These include online identities, how social media intersects with public and private spheres, the differences between networks and communities, social media user sentiments, and data analytics.
OUR TAKE: Facebook is one of the most valuable social media platforms for marketers, so knowing how to utilize it is essential. This course is designed to take beginners and equip them with the Facebook marketing skills they need to be fully job-ready.
Description: Developed for beginners with little-to-no experience, this online certification can be completed in approximately six months. Students will learn about marketing content development, ad management, performance advertising, brand development, paid ads, and Instagram marketing. The course consists of lectures, readings, assignments, and hands-on projects to help students develop their social media marketing skill sets.GO TO CERTIFICATION
OUR TAKE: Tracking and analyzing your social media data analytics can be challenging to learn independently. With this intermediate-level course, you can equip yourself with the insights and tools you need to get the most value from your social media analytics.
Description: Marketers who enroll in this course can expect to learn about utilizing Application Programming Interfaces (APIs), collecting data from various social media platforms, and processing that data with methods like correlations, regression, and classification. Other topics and skills covered in the approximately thirteen-hour course include structured data, Python programming, R programming, sentiment analysis, data visualizations, statistical analysis, etc. The training is offered via the University of Washington and is taught by Dr. Chirag Shah.
OUR TAKE: This certification comes from the Digital Marketing Institute and is curated for beginner-level marketers looking to learn about social media marketing with a hands-on learning opportunity.
Description: Social media marketing is constantly changing in response to new social media trends and best practices. With this course, students will spend approximately four months learning how digital, social, and mobile technologies are changing consumer behavior and help them learn how to use those technologies to influence the Buyer’s Journey, reach and engage audiences, and more. The certification program includes four courses covering social media marketing fundamentals, social content strategies, and platform-specific marketing across platforms like Twitter, Facebook, LinkedIn, and YouTube.GO TO CERTIFICATION
OUR TAKE: This course will equip students with the mobile marketing skills to become experts in launching effective advertising campaigns and integrated social media marketing strategies.
Description: Students who take this course will develop the mobile marketing skills they need via self-paced learning, instructor-led options, three distinct projects, and a final simulation test. The course will train its students to become experts in campaign management, mobile advertising, content marketing, app marketing, location-based marketing, responsive web designs, mobile marketing analytics, and other skills that every social media marketer will need at their disposal.GO TO CERTIFICATION
OUR TAKE: With over 60 hours of learning material and industry-based projects, this course will help marketing professionals explore the intricacies of social media marketing and build the skills they need to make it into a career.
Description: This is one of the most thorough certification programs for professionals looking to plant roots in social media marketing. Students who sign up for the program will get a deep dive into social media functions, YouTube and video marketing, Facebook marketing, advertising, and social media tools. The certification also includes advanced explorations of social media marketing, content marketing, and web analytics. Upon completion, students will have the skills and insights to elevate their brand, execute effective social campaigns, and further develop their careers.GO TO CERTIFICATION