The editors at Solutions Review have compiled some of the best social media marketing certification programs that social media managers and professionals should consider.
Social media is one of the fundamental pillars of modern marketing strategies. But since every platform has unique requirements, parameters, and trends to stick to, social media marketing is not always as straightforward as many imagine. As the industry evolves, aspiring and active social media marketers who want to maintain or develop their expertise need to invest in their continued education to continue progressing their social media marketing careers.
With that in mind, we’ve compiled some of the best social media marketing certification programs available online. These are comprehensive programs designed for students looking to expand or optimize their expertise with a degree or professional certification. Click on the GO TO CERTIFICATION link to learn more about each course and register.
The Best Social Media Marketing Certification Programs
OUR TAKE: This certification comes from the Digital Marketing Institute and is curated for beginner-level marketers looking to learn about social media marketing with a hands-on learning opportunity.
Description: Social media marketing is constantly changing in response to new social media trends and best practices With this course, students will spend approximately four months learning how digital, social, and mobile technologies are changing consumer behavior and help them learn how to use those technologies to influence the Buyer’s Journey, reach and engage audiences, and more. The certification program includes four courses covering social media marketing fundamentals, social content strategies, and platform-specific marketing across platforms like Twitter, Facebook, LinkedIn, and YouTube.GO TO CERTIFICATION
OUR TAKE: Designed for students looking to start their digital marketing careers, this introductory program will equip students with the real-world experience skills needed to succeed in their careers.
Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. There are no prerequisites for this course, and students who commit 10 hours a week to the program can expect to finish it in approximately three months.GO TO CERTIFICATION
OUR TAKE: Facebook is one of the most valuable social media platforms for marketers, so it’s important to know how to utilize it. This course is designed to take beginners and equip them with the Facebook marketing skills they need to be fully job-ready.
Description: Developed for beginners with little-to-no experience, this online certification can be completed in approximately six months. Students will learn about marketing content development, ad management, performance advertising, brand development, paid ads, Instagram marketing, and much more. The course consists of lectures, readings, assignments, and hands-on projects to help each student develop their social media marketing skillsets.GO TO CERTIFICATION
OUR TAKE: Social media marketing requires skills that go beyond the social platforms you’re working on. With this course, students will understand how customers interact with your brand across social media, email, and other online platforms.
Description: This course may not be exclusively centered on social media, but it covers crucial tools and techniques that every marketer needs to have at their disposal if they want to develop and maintain meaningful social media strategies. For example, students will learn to develop lasting customer relationships, analyze how an audience interacts with various digital channels, and better understand how prospective and active customers interact with an online brand.GO TO CERTIFICATION
Course Title: Advanced Mobile Marketing Certification Training
OUR TAKE: This course will equip students with the mobile marketing skills to become experts in launching effective advertising campaigns and integrated social media marketing strategies.
Description: Students who take this course will develop the mobile marketing skills they need via self-paced learning, instructor-led options, three distinct projects, and a final simulation test. The course will train its students to become experts in campaign management, mobile advertising, content marketing, app marketing, location-based marketing, responsive web designs, mobile marketing analytics, and other skills that every social media marketer will need at their disposal.GO TO CERTIFICATION
Course Title: Advanced Social Media Certification Training Course
OUR TAKE: With over 60 hours of learning material and industry-based projects, this course will help marketing professionals explore the intricacies of social media marketing and build the skills they need to make it into a career.
Description: This is one of the most thorough certification programs for professionals looking to plant roots in the social media marketing field. Students who sign up for the program will get a deep dive into social media functions, YouTube and video marketing, Facebook marketing, advertising, and social media tools. The certification also includes advanced explorations of social media marketing, content marketing, and web analytics. Upon completion, students will have the skills and insights to elevate their brand, execute effective social campaigns, and further develop their careers.GO TO CERTIFICATION
OUR TAKE: Developed by active industry professionals, this part-time online course will provide you with an overview of the strategies and insights you need to succeed as a digital marketer.
Platform: Digital Marketing Academy of Canada
Description: This course focuses on providing its students with real-world applications and tools for marketers of all experience levels. Topics covered include managing social media campaigns across platforms, understanding SEO, delivering memorable user experiences, and utilizing tools like big data, AI, chatbots, content marketing, and more. The course consists of over twenty hours of material divided across sixteen modules for digital and social media marketing, multiple quizzes, and a final assignment. Students will also have access to a dedicated Success Coach who can provide additional support during the course.GO TO CERTIFICATION
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