Top MarTech News From the Week of March 31st: Updates from Sendinblue, Attentive, Salesforce, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 31st. This round-up covers announcements and updates from companies like Sendinblue, Attentive, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 31st.

Top MarTech News From the Week of March 31st, 2023

Attentive Launches a New AI Learning Engine Tool for SMS Marketing

Attentive, a conversational commerce platform provider, has launched Attentive AI, a new learning engine trained on the industry’s largest SMS marketing dataset, encompassing over 1.4 trillion data points from 40+ billion messages across more than 70 verticals. Attentive AI powers two automation tools: Magic Message and Automated Campaigns. Magic Message leverages generative AI for content creation, while Automated Campaigns can create full, multi-channel campaigns with anonymized insights from high-performing marketing moments.

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Calendly Releases a New Tool to Help Teams Schedule Meetings

Calendly, a modern scheduling platform, recently announced Calendly Routing, a new solution to help sales and marketing teams qualify, route, and schedule meetings with leads and customers from their company website. The new tool integrates with Marketo, Salesforce, and HubSpot to empower sales, marketing, and customer success teams with the insights they need to close deals faster. Other functionalities can increase email conversions, qualify leads in real-time, scale business performance, automatically route leads, and more.

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Calabrio and Zoom Announce a New Integration

Calabrio, a workforce performance company, has announced a new workforce management (WFM) integration with Zoom’s omnichannel contact center platform. With the cloud-to-cloud integration, Zoom Contact Center customers will receive access to Calabrio’s WFM solution, designed to meet global contact centers’ needs across industries. Capabilities include AI-powered forecasting, automated multi-skill scheduling tools, self-scheduling features via mobile app, virtual-assistance technology, and more.

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Cresta Expands its Solution Suite with New Tools and Updates

Cresta, a provider of generative AI solutions for intelligent contact centers, has introduced several new tools and enhancements to its Real-Time Intelligence Platform. These additions include the new Cresta Sales for Revenue Growth solution, an AI-powered tool to help teams drive revenue, and Cresta Post-Call, a solution for improving contact centers with deeper insights into customer behavior. Additionally, new updates are coming to Cresta’s intent modeling, topic discovery, flow modeling, and automated labeling tools.

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Freshworks Introduces New GPT-Powered Enhancements to its AI-Powered Assistant

Freshworks has announced new GPT-based conversational enhancements to its natively-built, AI-powered assistant, Freddy. The new generative AI capabilities use OpenAI’s ChatGPT and underlying language models to help customer-facing professionals work faster, smarter, and more effectively. For example, customer service agents can use Freddy to respond to customers more quickly, use the right tone in messages, compose copy in a fraction of the time, and craft sales emails that attract a prospect’s interest. Freshworks customers can participate in the Freddy AI beta programs now.

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Gartner Releases the 2023 Iteration of its Magic Quadrant for Content Marketing Platforms

Analyst house Gartner, Inc. recently released the 2023 version of its Magic Quadrant for Content Marketing Platforms, identifying eight leading providers of content marketing platforms. The analysts on the report—Nicole Greene, Jeffrey L. Cohen, Amber Boyes, and Isoke Mitchell—also evaluated each listed vendor’s strengths and weaknesses and ranked them on the signature “Magic Quadrant” graph.

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Genesys Details its New Automated Trial and Purchase Experience for SMBs

Genesys, a global provider of experience orchestration solutions, has introduced its GCXNow offering, which provides small to mid-sized organizations with a new way of exploring and purchasing full-featured Contact Center as a Service (CCaaS) solutions. GCXNow offers a free automated self-service trial that users can activate in minutes, making it easy to explore the Genesys Cloud CX platform, scale users and capabilities on demand, and orchestrate personalized customer experiences across phone, chat, text, email, and social channels.

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Salesforce Expands its Automotive Cloud Solution Suite with New Capabilities

Salesforce has announced more updates for its Automotive Cloud solution to help clients increase productivity, revenue, and customer loyalty. The new capabilities coming to Salesforce’s Automotive Cloud solution suite include Automotive Cloud Intelligence, Warranty Lifecycle Management, Inventory Management, Salesforce Data Cloud, and Experience Cloud for Automotive Cloud. Together, these features can help automotive companies master fast decisions, improve profitability, automate claims processes, create complex warranties quickly, use inventory data to track sales performance, collaborate with ecosystem partners, and more.

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Sendinblue Introduces a New Feature to Help Brands Improve Customer Engagement

Sendinblue, an all-in-one digital marketing platform, has announced details on a new feature with Conversations, designed to turn customer interactions into sales opportunities. The new features allow organizations to manage customer conversations in a single place, making it easier to drive sales and improve customer relationships across messaging channels with automated answers for frequently asked questions, live chat functionalities for web visitors, and more. Additionally, the Conversations tool provides users with a mobile app for iOS and Android to respond to customer inquiries on the go.

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Twilio Drops a New Real-Time Customer Identity Resolution Solution

Twilio, a customer engagement platform that helps companies create personalized experiences, has announced Segment Unify, a new, real-time identity resolution solution. With Segment Unify, businesses can merge the complete history of individual customers into a unified profile, sync Segment’s identity-resolved customer profiles into their data platform, and then activate these profiles in their customer experience tools of choice (i.e., Twilio Engage, Flex, etc.). Segment Unify is generally available to customers now.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

The Best Marketing Analytics Books to Add to Your Collection

Marketing professionals are essential to any company’s success. However, as markets and best practices change, active and aspiring marketers must consistently maintain and expand their skills and expertise, especially regarding marketing analytics. To help, our editors have carefully selected the best marketing analytics books from recognized leaders, experts, and technology professionals in the field.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.